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Gunmaster Inc. Search Engine
Optimization
Presented by Group 2: Allison, Ashley, Blanca, David and RachealApril 2013
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InformationFamily owned businessEstablished in 1984Only one store in DFWEmploys 9 membersOpen: 5 days a week
Industry Experience Military Police Academy
Competitive Shooter Experts
Staff Age Range 20-65
ServicesOn-Site Repairs
1-on-1 Customer
ServiceOn Site Supplies
Hands-on & Special order merchandise
sales
Gunmaster Inc. is a full-service shooting and hunting supply dealer
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Gunmaster’s ranking is nonexistent or not within 10 pages of search engine results
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Search engine rankings can increase website traffic and
company sales
Study from Cornell University
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Gunmaster has limited resources to implement a large project
Limited staff to maintain business’ website
Limited budget to market business
Poor website structure
Should online presence be the focal point when there are no
online sales?
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Over 90% of people use search engines as their primary research engine to find companies, products, and services.
Search engines lead customers to physical store since certain services can not be performed online.
Online marketing methods have surpassed newspaper
and mailbox advertising.
Need to broaden business presence in Dallas metroplex,
Texas and Oklahoma.
Advanced technology (smart phones, tablets, etc.) is the most popular form of data
search for majority of consumers.
ABSOLUTELY!
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Update Existing Online
Business Reviews
Increase &
Redesign Current
Meta Tag Use
Increase Website
Ranking By 2 Pages
The objective is to use technology effectively to boost reputation, consumer
base, and sales within the limited resources available
Meta tags provide direct and immediate results when used correctly and in large
numbers
1: Use a word phrase“Shotgun”
Step 2: Add 2-3 word phrases
“Pump-action Shotgun”Step 3: Use more
descriptive phrases“Remington 870 pump-action 12-gauge shotgun Plano TX”
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META KEYWORD TAGS
Customers are dependent on reviews from trusted business
review profiles
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Customer reviews doubled
Business Review and Meta Tag updates have triggered positive
results
Sales
Increased number
of website
visits
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Recommendations on how to achieve successful search engine
optimization
Change website design and content to
attract more customers
Maintain website on a weekly basis
with informative materials
Q&A
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Thank you!
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