BREAK THE VALUE CHAINHOW DATA TRANSFORM STRATEGY
Marina Felix Giovanni Miro KhushbuJulian
CONCLUSION
DATA WILL: BREAK VALUE CHAIN TRANSFORM STRATEGY
1986 1993 2000
2007
Analogue: 2.62-18.86x10 (B GB)
Digital: 0.02-276x10 (B GB)
18
18
source: NILF 2014: From Big Data to Big Inference
THE STRATEGY EDIFICE
Bruce Henderson:Increasing Returns
Michael Porter:Value Chain
source: https://www.bcgperspectives.com/content/interviews/future_strategy_business_unit_strategy_philip_evans_rethinking_strategy_age_digital_disruption/
“TO MAKE IT EASY FOR BUSINESS ANYWHERE”
Overseas Shopping
C2C Shopping
B2C Shopping
Cloud Computing
Discount
Transaction Data & Advertising source: Arthur Chang, Empowering SMEs Worldwide: the Alibaba Story, 2nd July 2008
TRADITIONAL VC MODELFirm Infrastructure
Human Resource
Technology
Procurement
Inbo
und
Operatio
ns
Outbo
unds
Mark
eting Sales
Custo
mer
ServicesValue
& Margin
Primary Activities
Supporting Activities
source: https://classes.soe.ucsc.edu/tim050/Fall12/Slides/CaseStudyAlibaba.pdf
THE THEORY
Idea Design Manu. PricingDevelop
Sales Tran- sactionStorage DeliveryServices
source: http://www.uml.org.cn/itnews/2015102301.asp?artid=1587
JD: OPEN INNOVATION
source: http://www.go-globe.com/blog/jingdong-in-numbers-statistics-and-trends-infographic/
VALUE CHAIN INTEGRATION
Against the monopoly of
: Open Source User—Producer
Consumer—Designer
CASH FLOW
PRODUCT FLOW
DATA FLOW
DIGITAL REVOLUTION
1990 2000 2012
200
406080
100120140
0
1
2
3
4
Web 1.0 Deconstruction
Web 2.0 User Creation
Britannica Sales (000)
WikipediaPages
MM
source: https://avenueduconseil.wordpress.com/2016/03/01/ted-how-data-will-transform-business/
HYPE CYCLE FOR TECH
source: http://www.gartner.com/newsroom/id/3114217
Innovation Trigger
Peak of
Inflated Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
Quantum Computing
IoT Platform
Citizen Data Science
Micro Data Center
Internet of
ThingsMachine Learning
Hybrid Cloud Computing
Virtual Reality
Enterprise 3D Printing
More than 10 Y
2 - 5 Years
5 - 10 Years
ALIBABA VC ANALYSISCustomer Input
Gathering
Organizing
Selecting
Synthesizing
Distributing
Customer Output
Suppliers
Transaction
Buyers
Data/Info Flow
Alibaba Commerce Platform
Alibaba Payment Platform
Data/Cash Flow
Extension
Precision
RECOMMENDATION “TO MAKE IT EASY FOR BUSINESS ANYWHERE”
GLOBALIZATION
Business Globalization
Undeveloped Area Development
Cloud Computing
CONCLUSION
DATA WILL: BREAK VALUE CHAIN TRANSFORM STRATEGY
1986 1993 2000
2007
Analogue: 2.62-18.86x10 (B GB)
Digital: 0.02-276x10 (B GB)
18
18
source: NILF 2014: From Big Data to Big Inference
— T.D. Jakes
“Big Ideas come from forward thinking people who challenge the norm, think outside the box, and invent the world they see inside
rather than submitting to the limitations of current dilemmas.”
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