Hacking almost everything … ProductGeeks Conf, Unpluggd 2015 Avlesh Singh Co-founder & CEO, WebEngage
Who should growth hack?
The more sophisticated ones should be selling, marketing or writing code.
How do I learn to be a growth hacker? http://andrewchen.co/how-do-i-learn-to-be-a-growth-hacker-work-for-one-of-the-guys/
Hint: Work for a guy who already is one.
This kinda folks
How to get started on growth hacking?
1. Stop reading growth hack articles (and, while you are at it – stop reading TC too)
2. Start identifying the core metrics and growth drivers for your product/company
Start with knowing your funnel …
Never try to hack growth if you don’t have a similar funnel for your biz
And some common sense …
… to identify the area/metrics in the funnel you want to focus on, for growth.
Pro tip: Never try to optimize more than one metric at a time. Not even if you had $100M in funding
Measure. Rinse. Repeat
Then, move on to the next experiment … Keep doing this for the rest of your life.
What all can be hacked?
Recommended reading: http://www.slideshare.net/mattangriffel/growth-hacking
Acquisition Activation Retention Referral Revenue
(revenue is important too. even if, you had $100M in funding)
Okay, I am bored? Tell me something interesting …
Story: Sales hacks at WebEngage, most of which revolves around NOT selling
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