The Mobile Install Cheat Sheet !

How to get more customers using Facebook ads

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Here’s what you’ll learn today:

• How to quickly build target audiences in Facebook

• How to easily create great images for your ads

• A less confusing way to create your campaigns in Facebook

• What analytics to track and how to track them

• Tools to check out

Before we get started, who am I?• My name is James Dickerson I’m a Facebook advertising

expert

• My agency, Crush Campaigns works with innovative companies to help them acquire customers through social advertising, retargeting, and other growth strategies

• In the last year alone, we’ve launched thousands of Facebook ads and have delivered outstanding results to our clients in some of the most competitive markets online

• Have launched two startups and worked at a venture capital firm

1. Find the right audience• You can send new users that download your

app into Facebook using Custom Audiences

• Your developers can do this by setting up App Events as part of the Facebook SDK

• You can even update FB with new users who have purchased your product

• Then, Facebook can generate an audience similar to the one that took your desired action (purchased your product)

• Use that audience as a start

1. Find the right audience• Other ideas:

• It helps to start small. Pick a certain geographic area or just target fans of your biggest competitor. Scale from there

• I like to create a spreadsheet of customers and manually look up their interests and demographic information. See what they have in common. This can help you come up with endless ideas.

• Target your own fans or email list!

• What books, public figures, or tools/software does your audience use?

2. Images are everything• You have to “interrupt” someone that’s browsing

Facebook

• Mobile is increasingly crowded, so think outside the box

• Try overlaying your app across different background images

• Use a filter on the image so that it appears “Instagramish”

• Start with at least 10 images

• Think: how does this image spark an emotion?

3. Quick campaign structure• Campaign: My Mobile App 7/15

• Ad sets (3 or 4): includes different target audiences for each ad set

• Ads (3 or 4 per ad set): start by having a different image for each ad, all other factors staying the same

• Start by using Facebook’s Optimized CPM bidding

• Make sure you are tracking the right metrics through a 3rd party or Facebook’s conversion tracking

4. What do I track?• Ultimately the Cost Per Install doesn’t matter, it’s the revenue generated by a user

• So how do you track conversions in your app to see if campaigns make money?

• Free solution: integrate Facebook’s SDK to track in app events

• Paid solution: use a 3rd party analytics tool like Appsflyer or Localytics

• Look at results on an individual ad level and see what’s converting

• What combination of audience + creative is driving actual conversions?

5. Facebook Mobile Marketing Toolkit • Create great images: canva.com

• Track the right analytics: appsflyer.com, localytics.com, Facebook’s SDK, Facebook’s ad reporting features

• Set up performance driven ad campaigns: qwaya.com , Facebook’s Power Editor

• Get ideas for ad creative & ad angles: whatrunswhere.com, semrush.com, adbeat.com, mixrank.com

• High performance, done for you campaigns: crushcampaigns.com

Thanks! For more, visit crushcampaigns.com

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