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MBA Innovative Management
Assignments
Semester 2
Groups B, E, F, G
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Change Management
Question
Arrowhead Ltd mass-produce furniture aimed at the lower end of the market particularly first-time home buyers who are short of money due to high mortgage
repayments. The furniture is sold to various retailers. Arrowhead Ltd has also recently
started retailing a range of self-assembly furniture via the internet.
However, recent trading conditions have worsened, and Arrowhead Ltd will be in
financial trouble if nothing is done. The Board have decided that higher quality furnituremust be produced, to be sold to wealthier clients, for higher prices and hence profits.
Accordingly, designers have been working with the marketing department, and an
additional range of suitable furniture is now ready to enter production.
The workforce includes some skilled craftsmen, who have the necessary skills to produce
the high-quality work required, but the majority are semi-skilled, and have been given
little formal training beyond what is necessary to operate a range of machine tools and dobasic assembly work. They will need extensive training in traditional woodworking, as
these skills will be essential to produce the new furniture to the standards required.
Fortunately, the craftsmen are able to provide this training, which can be done withexisting facilities.
There is a problem in relation to culture. Because the current product range has been
aimed at the lower end of the market, there has been a tendency to disregard qualityissues in order to meet production schedules. Also, it fails to inspire the staff to take
much pride in their work, and this is inevitably reflected in its quality. In short, there
needs to be a major change in attitude towards quality, and this must be encouragedamong the whole workforce.
Arrowhead Ltd
Module Name Transformation Management
Topic Name Change Management
Due Date 1st April 2011
Coursework
MBA INNOVATIVE MANAGEMENT
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Identify the issues involved and explain how you, as Human Resources Director,would address them and achieve the required changes. In particular you must
explain, using suitable theory and literature:
How you would create and encourage a suitable organisational learningenvironment;
How you would develop appropriate culture whereby the workforce would beself-motivating and innovative;
How you would address the resistances to change that may occur using a suitablemodel of change management.
(100 marks)
Title Page
Structure of the Paper:
There is no one right way to structure a paper. However your assignment should cover
the following areas. And the structure below is also an appropriate, and relatively
straightforward, one for the type of paper you are to produce.
o Title and author
o Abstract or summary of the paper [in less than one side of A4]
Outline the purpose of the paper
Summarise the key findings/conclusions
Introduction
o State the general question (or subject) your paper will address (the
assignment requirement)
o State the significance/importance of the question
o State any assumptions you are making or specific definitions you are
applying
o Outline the structure of the paper
Background
o Outline the organisation very briefly - do not repeat the case
o Outline issues that a change in working practices might be expected to
have as an impact on staff and their morale etc.
o Discuss any constraints you will face
Literature Review
o Review the pertinent literature/theory/studies/cases
o Frameworks (structured guidelines) and conceptual models (tools of
analysis) related to the topic of the paper can be particularly useful
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o Assess the relevance and applicability of the frameworks/concepts
reviewed to the case
Analysis
o Apply the relevant framework or model to the case and describe the
resulting plan for a change in culture and attitudes
o Answer the 3 parts of the question set through applying suitable theory in
an analytical manner
o Interpret the findings and any constraints or assumptions
Recommendation
o Provide a plan and recommendation for the organisation to carry forward
Conclusions
o Summarise your main arguments
o State your conclusions
o Discuss any implications of your conclusions (eg their impact on the
organisation, staff and structure)
o The conclusions should be the result of your discussion of the pertinentarguments, theories, etc. You should not first arrive at your conclusions
and then try to make the arguments fit. Ensure that you do not add new
literature or theory etc here.
References
o The Harvard Referencing System is required
Appendices
o Only if absolutely necessary
Format to be used:The paper should be presented in Tahoma or Verdana font, 12 pitch, and double spaced.
The first line of every paragraph should be indented by 1.25cms.The paper should be stapled together at the top left hand corner only.
Footnotes should be avoided and should NOT be used for referencing.
Your report should be no more than 2500-2750 words in length.
Online journals are acceptable for your literature review but consultancy white papers arenot (see www.scholar.google.com). Wikipedia is not recognised as a suitable academicresource and should not (generally) be referenced in your work. We expect a minimum
of 10 academic journal papers to be referred to, plus suitable books and so on.
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Marks will be awarded for:
Introduction 5%Background 5%
Literature Review relating to HR and Change Management and culture change
25%
Analysis and application of Change Management models etc to situation 25%Complete analysis and discussion of all three elements of the question set 10%
Conclusions 10%Recommendations including Plan for Change Management 10%
Presentation (including grammar, Use of English, referencing) 10%
Total 100%
Marking scheme:
Mark Criteria Level of Achievement
80+ Presentation
Structure
Texts
Analysis
Independence
Very well written, with clear and lucid discussion of even the mostcomplex concepts
Free from grammar/spelling errors
Overall clarity, focus on the requirement, and coherence
Extensive use of pertinent reference material, correctly referenced
Critical and comparative use of relevant concepts and theories and the
contextualisation of theory where appropriate
Clear evidence of independent thinking based on analytical material,yielding novel insights supported by appropriate evidence and
pertinent theory
70+ Presentation
Structure
Texts
Analysis
Independence
Very well writtenFree from grammar/spelling errors
Overall clarity, focus on the requirement, and coherence
Selective use of reference material, correctly referenced
Critical and comparative use of relevant concepts and theories
Clear evidence of independent thinking based on analytical material
60+ Presentation
Structure
Texts
Well writtenVery few grammar/spelling errors
Focus on the requirement, clear answer
Correctly referenced research material
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Analysis
Independence
Identification and grasp of appropriate concepts and theories
Where appropriate, the ability to apply theories to experience
50+ Presentation
Structure
Texts
Analysis
Reasonably well written
Reasonable structure and coherence
Adequate referencing
Mixture of descriptive and analytical material,
Some substantiation of ideas and opinions
40-50 Presentation
Structure
Texts
Analysis
Grammar/spelling errors do not significantly impede readability.
Mostly focused on the requirement
Some use of reference material.
Evidence of identification of some of the issues.
0-39 Presentation
Structure
Texts
Analysis
Poorly written
Grammar/spelling errors make it difficult to comprehend the text
A demonstrable lack of structure, textual reference or analysis
This assessment addresses Learning Outcomes: 4, 5 and 6.
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Module Name Transformation Management
Topic Name Business Process Re-engineering
Due Date 1st April 2011
Business Process Re-engineering
Information Technology and Information Systems experts always talk about the
importance and effectiveness of integrating Business Process Reengineering (BPR) withInformation Systems Development. Seventy Five per cent of the top most successful
BPR programmes viewed Information Technology and Information Systems as critical
for enabling radical process redesign and to support redesigned processes.
In view of the above statement, critically evaluate the importance of Information Systems
and Information Technology in Business Process Reengineering, clearly analysing the
implementation of IS/IT during each step of the reengineering process.[100 marks]
Marking Criteria
Mark Criteria Level of Achievement
80+ Presentation
Structure
Texts
Analysis
Independence
Very well written, with clear and lucid discussion of even the most
complex conceptsFree from grammar/spelling errors
Overall clarity, focus on the requirement, and coherence
Extensive use of pertinent reference material, correctly referenced
Critical and comparative use of relevant concepts and theories and thecontextualisation of theory where appropriate
Clear evidence of independent thinking based on analytical material,yielding novel insights supported by appropriate evidence and
pertinent theory
70+ Presentation Very well written
Free from grammar/spelling errors
Coursework
MBA INNOVATIVE MANAGEMENT
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Structure
Texts
Analysis
Independence
Overall clarity, focus on the requirement, and coherence
Selective use of reference material, correctly referenced
Critical and comparative use of relevant concepts and theories
Clear evidence of independent thinking based on analytical material
60+ Presentation
Structure
Texts
Analysis
Independence
Well written
Very few grammar/spelling errors
Focus on the requirement, clear answer
Correctly referenced research material
Identification and grasp of appropriate concepts and theories
Where appropriate, the ability to apply theories to experience
50+ Presentation
Structure
Texts
Analysis
Reasonably well written
Reasonable structure and coherence
Adequate referencing
Mixture of descriptive and analytical material,Some substantiation of ideas and opinions
40-50 Presentation
Structure
Texts
Analysis
Grammar/spelling errors do not significantly impede readability.
Mostly focused on the requirement
Some use of reference material.
Evidence of identification of some of the issues.
0-39 Presentation
Structure
Texts
Analysis
Poorly written
Grammar/spelling errors make it difficult to comprehend the text
A demonstrable lack of structure, textual reference or analysis
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Module Name Transformation Management
Topic Name Innovation Management
Submissions Date 1st
April 2011
Innovation Management
Often, in common parlance, the words creativity and innovation are used
interchangeably. They shouldn't be, because while creativity implies coming up with
ideas, it's the "bringing ideas to life" . . . that makes innovation the distinct undertaking it
is.
Davila et al (2006)
Critically evaluate the above statement. Justify your answer with real life examples.Word limit: 2500
Also, sources of creativity and innovation (internally and externally)
References List:
Davila, T., Epstein, M. J., and Shelton, R. (2006),Making Innovation Work: Howto Manage It, Measure It, and Profit from It, Upper Saddle River, WhartonSchool Publishing
Amabile, T. et al, (1996), "Assessing the work environment for creativity,Academy of Management Journal 39 (5): 1154-1184.
Fagerberg, J. (2004), "Innovation: A Guide to the Literature", in Fagerberg, J.,Mowery, D.C., and Nelson, R.R. The Oxford Handbook of Innovations, Oxford
University Press, 1-26.
Johnson, G., Scholes, K. and Whittington, R. (2005),Exploring Corporate
Strategy, Prentice Hall. Koen et al. (2001), Providing clarity and a common language to the fuzzy front
end, Research Technology Management, 44 (2), pp.46-55
Luecke, R. and Katz, R. (2003),Managing Creativity and Innovation, Boston,Harvard Business School Press
Rogers, E. M. (2003). Diffusion of innovations (5th ed.), Free Press, New York
Coursework
MBA INNOVATIVE MANAGEMENT
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Marking Criteria
Mark Criteria Level of Achievement
80+ Presentation
Structure
Texts
Analysis
Independence
Very well written, with clear and lucid discussion of even the most
complex conceptsFree from grammar/spelling errors
Overall clarity, focus on the requirement, and coherence
Extensive use of pertinent reference material, correctly referenced
Critical and comparative use of relevant concepts and theories and thecontextualisation of theory where appropriate
Clear evidence of independent thinking based on analytical material,
yielding novel insights supported by appropriate evidence andpertinent theory
70+ Presentation
Structure
Texts
Analysis
Independence
Very well written
Free from grammar/spelling errors
Overall clarity, focus on the requirement, and coherence
Selective use of reference material, correctly referenced
Critical and comparative use of relevant concepts and theories
Clear evidence of independent thinking based on analytical material60+ Presentation
Structure
Texts
Analysis
Independence
Well written
Very few grammar/spelling errors
Focus on the requirement, clear answer
Correctly referenced research material
Identification and grasp of appropriate concepts and theories
Where appropriate, the ability to apply theories to experience
50+ Presentation
Structure
Texts
Analysis
Reasonably well written
Reasonable structure and coherence
Adequate referencing
Mixture of descriptive and analytical material,
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Some substantiation of ideas and opinions
40-50 Presentation
Structure
Texts
Analysis
Grammar/spelling errors do not significantly impede readability.
Mostly focused on the requirement
Some use of reference material.
Evidence of identification of some of the issues.
0-39 Presentation
StructureTexts
Analysis
Poorly written
Grammar/spelling errors make it difficult to comprehend the text
A demonstrable lack of structure, textual reference or analysis
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Organisation Learning and Information Technology Management
Task:
The assignment is to develop a literature critique. (1500 words)
Note that this is not just a review of literature - you have to argue the strengths and
weaknesses of the literature that you find.
Topic area
In order to do this you are required to research 3-4 articles in peer reviewed texts(journals and books) that consider both:
Information Technology ManagementAnd / or
Organisational Learning
But
NOT strategy
While you are strongly encouraged to research an aspect of more than one of these areas,
you still need to find a specific narrow research area so that you can compare articles.One option is to select articles on one organisation or sector of business.
You may not use Intel as your research subject, or any other area where significant
peer reviewed literature has already been given out.
Module Name Organisation Management
Topic Name Organisation Learning and Information TechnologyManagement
Due Date 1st April 2011
Coursework
MBA INNOVATIVE MANAGEMENT
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Suggested Titles:
A critique and comparison of three items of literature in [. a chosen area ofIT management and organisation learning].
A critique and comparison of three items of literature in Information Searching
A critique and comparison of three items of literature in Management InformationSystems
A critique and comparison of three items of literature in Technology Acceptance
A critique and comparison of three items of literature in Organisational Learning
Information technology has a prominent role in facilitating Organisational Learning andestablishing better communication between the people and the leadership. Discuss.
Discuss organisational memory loss
Note: Any theoretical work should be fully referenced in the correct academic manner
and all web-sites should also be fully referenced in Harvard format.
A Critical Literature Appraisal
The literature critique should not merely state what has been published but a critiqueshould be carried out. Controversies or disagreements among academics should bespotted and the student should endeavour to take a stand that is logically argued out.
Gaps in knowledge, ideas not fully tested and areas for further research can also be
spotted from study of existing literature. Used in this way, academic underpinning fromliterature critique can provide a research question, hypothesis or problem to be
investigated. Academic underpinning can also enlighten your investigation, support your
methods (including measuring instruments) and provide criteria for evaluating yourfindings.
Critiquing the Literature
The literature critique is very important as a means of establishing what is already knownabout the topic you are researching, what gaps there are, and what sorts of theoretical
concepts are currently being used by researchers in the area. Your search and critique ofthe literature should also enable you to refine, and maybe reformulate, the questions that
you posed at the outset, and perhaps to identify new ones that can be incorporated. While
it is important not to be overawed by the literature, it is also essential to ensure, as far aspossible, what is already known.
The process of searching the relevant literature is a means to an end. That end product ismore than a comprehensive and extensive listing of published relevant work. These
sources need to be related to one another and analysed and evaluated in a critical way(note that 'critical' does not imply only negativity but rather an evaluation of both
strengths and limitations). On any issue of significance you will find different views,
seemingly conflicting evidence being cited and different theoretical views beingpresented. It is just these existing contrasts, conflicts and differences which prompt the
questions which researchers seek to answer.
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One key feature of a literature critique is to attempt to impose an order on thesedifferences. This is done:
to identify the main viewpoints and how they relate to one another, and to show which research evidence contributes to which arguments, and why.
A further important part of the critique process is the examination of the research
methodology used and the form of analysis of the data collected. Do different positions on an issue come from the evidence and its method of
collection?
Are the conclusions justified on the basis of the evidence available?
In summary, your literature critique should be:
relevant: to one or more of the research topics being considered; each textdiscussed can be seen to bear in some significant way upon these questions/
hypotheses;
coherent: the discussion of the different texts makes clear their relationships toeach other;
forward looking: indicating any gaps in the literature and/or potential areas forfurther exploration;
analytical and critically reflective: not just a listing and description.
Guidance - what to cover in this assignment; headings
In the answer:
Write a report, with appropriate headings, e.g. those below. Do not write an essay.
1. Introduction. A very short section,including the scope of your research and
the key questions that you address. (Do not put a lot of general background inhere you may summarise the background and use a reference to guide the reader
to a published work).
2.The literature search, including the keywords used (including any
modifications during the search period); which sources were searched; and a
description of the research design, methods and purpose (including any missing
evidence) and an assessment of its likely reliability.
3.Brief review of each article, including a summary of the research findings.
4. Critical appraisal of articles. E.g. What are their strengths and weaknesses?
What gaps remain? Which questions have not been answered or have only been
partially answered? Where should future research be looking?
5. Comparison of articles. E.g.In those areas wherearticles cover similar areas,
where are different arguments made and why?
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6. Conclusions. Summarising the above, identifying where the research questionshave been answered. (Dont bring new evidence in here.)
7. References.
If it makes your report flow better, then you may combine sections 3, 4 and 5. But you
will need subheadings to guide the reader through your arguments here.
Marking Scheme:
Choice of suitable articles 10%
Critique (e.g. of strengths, weaknesses, and / or validity of
articles)
40%
Comparison of articles (e.g. of research approaches, styles,
and / or findings, as appropriate)
40%
Referencing, conclusions, and layout (including use ofEnglish)
10%
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For 40 to 49% For 50 to 59% For 60 to 69% For 70% +
Report
Structure
Write anunderstandable
report
Identify andexplain the basics
of some key
issues covered by
the articles
Write a coherentreport
Demonstrate inwriting a basic
understanding of
the issues that
relate to your
research; this will
be done through
comparison of
articles and
discussion in
your text.
Include in yourreport
appropriately
selected and
arrangedreference
material, and
produce an
appropriate
reference section
Write a structured,clear, comprehensive
report
Demonstrate a depthof understanding of
the information
management issues
that relate to your
research articles
Critically analyse,evaluate, and select
current, relevant
source material
Quote sources to anaccepted standard
Bring the elements ofthe report together
into a coherent and
critical whole.
Report
Content
Explain yourresearch
Explain yourresearch and
discuss the
issues.
Relate your finalconclusions to
your findings
Clearly explain yourresearch, and
critically review the
practical issues
against the theory and
literature
Show clear relationshipsbetween:
your chosen area ofresearch
your findings
your conclusions
Show clear evidenceof how your own
ideas and critical
thinking contribute to
understanding of the
topic, built on
appropriate research.
Develop a flow ofarguments that
progress logically
from the introduction,
through the
discussion and
analysis, into the
conclusions.
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Strategic Management
The MBA cohort will be divided into groups of no more than 6 students. Each group will
present an organisational analysis of the current strategic position of a UK supermarket oftheir choice. The organisation chosen should be of sufficient size to have publishedinformation available.
The group presentation will focus on Strategic Management only (not Organisational
Learning or IT)
Question:
UK Airline Industry: You are required to:
(a)Undertake a detailed examination of the UK Airline external environment.(b)Undertake a detailed examination of the internal business environment of ONE
UK airline of your choice
Marks will be allocated according to the following outcomes:
1. Presentation of the external environment of the airline industry with the help ofrelevant data and tools of analysis [40 marks]
2. A critical analysis of the internal business environment of a UK airline of yourchoice [40 marks]
3. Delivery and communication [20 marks]
Each groups presentation will last for a maximum of 20 minutes. At least two of the
tutors from module MBA 111 will be present to observe and assess the presentations.
Each group should dress professionally and preferably use PowerPoint in their delivery.BITE equipment will be available on the day. Every member of the group should be
Module Name Organisation Management
Topic Name Strategic Management
Due Date Group B 4th
April 2011
Group E 4th
April 2011Group F 2nd April 2011
Group G 2nd
April 2011
Group Presentation
MBA INNOVATIVE MANAGEMENT
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involved in giving the presentation. Each group should provide THREE printed copies of
the visual aids to the tutors prior to the start of the presentation.
Each individual member of the group should also provide a half page outline of the role
he/she played within the preparation and delivery of the presentation. It is essential that
each member of a group should be able to demonstrate that they have played a uniqueand significant contribution to the research, preparation and delivery of the presentation.
Any group member who cannot demonstrate their own significant contribution may bepenalised with a lower mark than the rest of the group. Any group that feels a group
member has not played a fair part in the workload should discuss the matter with the
coordinating tutor Jon Salkeld. The tutor team will investigate the matter.
Marking Scheme - Presentations will be marked as follows:
%
Use of technology 10
Introduction, summary and background discussion - clarity, rigour and coherence 25Critique of arguments, debate and literature - relevance and original thinking 25
Choice of additional literature and research to review - evidence of initiative 25
Flow of discussion and general presentational skills including standard of English,
organisation of work, timing of presentation etc.
15
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MBA INNOVATIVE MANAGEMENT
Individual Presentation
Module Name Transformation Management
Topic Name Business Process Re-engineering
Due Date Group B 2nd April 2011
Group E 2nd
April 2011
Group F 4th
April 2011Group G 4th April 2011
Students could make a presentation on any of the following topics:1. Michael Porters Value Chain
2. The Planning Challenge, Organisation and Control3. The three Levels of Planning: Strategic, Tactical and Operational
4. Michael Porters five External Forces
5. How BPR differs from other Business Initiatives and why.
6. Why Organisations use BPR.7. Problems facing BPR
8. The importance of Information Technology (I/T) and Information Systems (I/S) in
Business process Reengineering.
Learning outcomes
1. Demonstrate an understanding of business process management, its techniques,
continuous process improvement and business process reengineering
:
2. Design, deploy and evaluate concepts in process re-engineering
Marking Scheme
- Presentations will be marked as follows:
%
Use of technology 10
Introduction, summary and background discussion - clarity, rigour and coherence 25
Critique of arguments, debate and literature - relevance and original thinking 25
Choice of additional literature and research to review - evidence of initiative 25
Flow of discussion and general presentational skills including standard of English,organisation of work, timing of presentation etc.
15
Notes:A hard copy of the presentation should be submitted to the examiners before
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MBA INNOVATIVE MANAGEMENT
Individual Presentation
Each presentation will last 10 minutes and should summarise the topic area and
present an update on the current research thinking.There will be an opportunity for discussion and questions at the end of each presentation.
You must provide a hard copy of all slides to the marker before you present.
Marks will be moderated.
Choose one of these topics:
The role of the external environment and why organisations need to change
The Learning Organisation and its implications for innovation and changeApproaches to change: a comparison of methods
Change methodologies: application to different scenarios
Managing change and resistance in the organisation: using a case example
Organisational Culture and change management: using a case example and how
theory helps us understand
Power and politics in the organisation: the importance of understanding where power
is found and how politics can resist change programmes
The role of Leadership and Champions in managing innovation, human, social and
intellectual capital.
Sustaining change and the value-added organisation - the role of CoPs in innovation
and innovation clusters/centres
Module Name Transformation Management
Topic Name Change Management
Date Group B 4th April 2011
Group E 4th
April 2011
Group F 3rd
April 2011Group G 3rd April 2011
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Marking Scheme:
Presentations will be marked as follows:
%
Use of technology 10Introduction, summary and background discussion - clarity, rigour and coherence 25
Critique of arguments, debate and literature - relevance and original thinking 25
Choice of additional literature and research to review - evidence of initiative 25
Flow of discussion and general presentational skills including standard of English,
organisation of work, timing of presentation etc.
15
NB:Presentations that repeat the lectures will not pass - you are required to add to the
sum of knowledge and understanding by researching new literature and new theory.
Learning Outcomes: 4 and 5
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MBA INNOVATIVE MANAGEMENT
Individual Presentation
Please choose one of the following discussion topics:
1) Innovation dynamics and the problem of optimal solutions in the new world of e-
business (lecture 2)
2) Managing innovation in e-business market relationships: Customer Based Intangibles
and Market Based Assets (lecture 5)
3) Profiting from technological innovation: Patent management in the electronic era
(lecture 7)
Presentation should last 15 minutes.
Students should be prepared for questions after the presentation takes place
Discussion topics are based on lecture notes but students are expected to do theirown research in order to present.
understand the need for effective presentations;
Learning outcomes:
The broad aim of this unit is to provide a framework for learning-based activities andreflective exercises. More specifically, it is designed to offer you the opportunity to:
assess your own strengths and weaknesses in meeting this need;
develop some of the specific skills and practices required;
create a series of practical checklists and strategies in the area of Innovation
Management
use reflection and feedback to develop further your abilities as a presenter.
Notes:
A hard copy of the presentation should be submitted to the examiners before.
Module Name Transformation Management
Topic Name Innovation Management
Date Group B 3rd
April 2011Group E 3rd April 2011
Group F 4th
April 2011
Group G 4th
April 2011
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Marking Scheme - Presentations will be marked as follows:
%
Use of technology 10
Introduction, summary and background discussion - clarity, rigour and coherence 25
Critique of arguments, debate and literature - relevance and original thinking 25
Choice of additional literature and research to review - evidence of initiative 25Flow of discussion and general presentational skills including standard of English,
organisation of work, timing of presentation etc.
15
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