Greetings! : an exhibition of personal,Greetings! : an exhibition of personal,seasonal and holiday greetingsseasonal and holiday greetings
Date
1966
Publisher
The Museum of Modern Art
Exhibition URL
www.moma.org/calendar/exhibitions/2571
The Museum of Modern Art's exhibition history—
from our founding in 1929 to the present—is
available online. It includes exhibition catalogues,
primary documents, installation views, and an
index of participating artists.
© 2017 The Museum of Modern ArtMoMA
Greetings!
an exhibition at The Museum of Modern Art, New York
MUSEUM OF
Greetings!
An exhibition of personal,
seasonal, and holiday greetings
The Museum of Modern Art,
New York
Trustees of The Museum of Modern Art
David Rockefeller, Chairman of the Board; Henry Allen Moe, William
S. Paley, Vice-Chairmen; Mrs. Bliss Parkinson, President; Ralph F.
Colin, Gardner Cowles, James Thrall Soby, Vice-Presidents; Wil-
lard C. Butcher, Treasurer; Walter Bareiss, Alfred H. Barr, Jr., *Mrs.
Robert Woods Bliss, William A. M. Burden, Ivan Chermayeff, *Mrs.
W. Murray Crane, John de Menil, Rene d'Harnoncourt, Mrs. C. Doug
las Dillon, Mrs. Edsel B. Ford, *Mrs. Simon Guggenheim, Wallace K.
Harrison, Mrs. Walter Hochschild, *James W. Husted, Philip John
son, Mrs. Albert D. Lasker, John L. Loeb, *Ranald H. Macdonald,
Porter A. McCray, *Mrs. G. Macculloch Miller, Mrs. Charles S. Pay-
son, *Duncan Phillips, Mrs. John D. Rockefeller 3rd, Nelson A. Rocke
feller, Mrs. Wolfgang Schoenborn, Mrs. Bertram Smith, Mrs. Donald
B. Straus, *Edward M. M. Warburg, *Monroe Wheeler, John Hay
Whitney.
* Honorary Trustee
Cover: JOSEPH del GAUDIO: C/ao. (Cotton flag)
©The Museum of Modern Art, 1966, 11 West 53 Street, New York,
N. Y. 10019. Library of Congress Catalogue Card Number 66-22480.
Designed by Mary Ahern. Printed in the United States of America.
Printed greetings, like other graphic ephemera in our daily lives,
have proliferated to such an extent that their original purpose of con
veying friendly sentiments has been almost obliterated. Greetings
are often annotated with irreverent, impersonal, and sometimes em
barrassingly practical messages, but there are also many examples
that are appropriate to the occasion and, purely as design, are worth
more than the few minutes notice they ordinarily receive.
Greetings today are designed as cards, posters, and even flags.
They also appear in three-dimensional forms related to modern
sculpture. They are equally varied in technique: etching, drawing,
painting, and collage as well as embossing, photography, and typog
raphy are all employed. Some are unique "hand-made" objects
communicating an individual's sentiment and personality. Others,
though mass produced, still convey the touch and sensibility of the
individual designer.
Collected over a period of years, the examples in this exhibition
are in the main drawn from the Museum's collection of graphic de
sign or have been borrowed from artists. The sixty artists included
have brought together all kinds of attitudes about religion, poetry,
politics, sympathy, friendship, and love. Their work ranges from the
figurative to the abstract; their sentiments range from the joyous to
the cynical, from straightforward statements to metaphorical images.
But they are able to project without ambiguity a touch of human
feeling not yet lost amidst the glitter of tinsel.
MILDRED CONSTANTINE
Department of Architecture and Design
ELISE ASHER
GIORGIO SOAVI
JEANNE MILES
PAUL MAYEN
STANFORD BROD
FRANCIS MERRITT
BRUNO MUNARI
BARBARA GOULD 8 GRAMERCY PARK NEW 'PORK 3, N. Y. GRAMERCY 3-6134
BARBARA GOULD
SAUL STEINBERG
LOUIS GOLUMB
ELAINE LUSTIG COHEN
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EMIL ANTONUCCI
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BEST WISHES FOR CHRISTMAS AND THE NEW YEAR JOSEF AND ANNI AlBERS
ROY LICHTENSTEIN
FELIX AUGENFELD
GENE FEDERICO
LEONARD BASKIN
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Greetings!
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