© 2014 IBM Corporation
Green Datacenter for Big DataTran Nguyen VuCountry Manager, Global Technology ServicesIBM Viet Nam
© 2013 IBM Corporation22
As the consumerization of IT continues, forces are emerging that challenge organizations’ speed, agility and resilience
2
2004 2006 2008 2011 2013
1 1 1 1 1
2 2 2
3 3 3 3 3
4 4 4 4 4
5 5 5 5 5
6 6 6 6 6
22
1 1
Source: IBM, “Leading Through Connections: Insights from the Global Chief Executive Officer Study,” May 2012.
1. Technology factors 2. People skills
3. Market factors
4. Macroeconomic concerns
5. Regulatory concerns
6. Globalization
7. Socioeconomic factors
8. Environmental issues
9. Geo-political factors
External factors expected to have the greatest impact over the next three to five years Cloud computing
Social and mobile communications
Analytics and “big data”
PC projects by 4:13
By 2015, mobile app projects will outnumber5%-60%
of workloads can be cloud-enabled1
It is estimated that 50x growth ininformation managed by the data center is expected over the next decade2
Sources: 1. IBM cloud computing organization estimate. Individual results may vary. 2. Gartner, “Information and the Nexus of Forces: Delivering and Analyzing Data, 26 June 2012. 3. IDC, Digital Universe Study, sponsored by EMC, June 2011.
© 2013 IBM Corporation33
Mobile / social communications
IBM understands the IT implications of changing technologies andthe business initiatives needed to help you prepare for them ANDcontinue to run the existing workload
New resilience requirements Increased power,
cooling and space requirements Flexibility to adjust
computing power and space on demand Network scalability Data center
rationalization Cost and environmental
considerations New sourcing
considerations
Analytics and big data
Reduce IT costs through a more efficient use of
resources
Keep up with large volume, variety and
velocity of data
Increase collaboration to drive productivity and
innovation
Cloud computing
Data center implications…Business needs…
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Is your data center capable of driving efficiency and addressing the implications of changing technologies?
Are your resiliency levels in sync with the current or
future application requirements?
Does your current power, cooling and space footprint
facilitate adoption of emerging technologies?
Do your data centers run efficiently enough to allow reallocation of
funding to new projects?
Does your current data center…
Design for flexibility
Business growthOperational efficiency and resiliency
Application availability
Optimize costs over
the long term
Right-size capacity and availability
© 2013 IBM Corporation55
Build a modular data center allows you to pay as you grow, aligning expenditures to business needs
Supports new technology Can support growth in density within a module Can support racks, mainframe & storage without
segregation Can provide overhead or under floor power/cooling
optionsDesigned for flexibility Single or multi-story designs adaptive to real estate Module size selection based on customer requirements Designed to allow easy expansion from 1 to multiple
modules Can be installed in existing facilities Promotes energy efficiency PUE starting at 1.2 Right-size physical infrastructure to IT needs Minimize “over-provisioning” of DC infrastructureLowers lifecycle total cost of ownership As much as 40% reduction in capital As much as 50% reduction in operational costsProvides available, predictable operations Designed to IBM, UI or TIA reliability standards Can target reliability by module Can support undisrupted operations during upgrades
IBM Global Technology Services
© 2013 IBM Corporation
You need to optimize around energy costs
This chart illustrates why you need to optimize energy costs
Shell 7%
Mechanical20%Contingency
9%
General Contractor Fee
8%
Architect / Engineer
5%Commissioning
2%Fit-Up Costs
9%
Instrumentation & Controls4%
Mechanical Cost Breakout
CoolingPlant72%
Raised Floor Cooling28%
Power Cost Breakout
Generator45%
UPS27%
Power Distribution28%
Power36%
Shell7%
One 2,000 m2, 2MW data center
Cumulative cost to run a data center
10% annual energy increase
Data center operational costs are 3-5 times the capital costs
75% of operation costs is for energy
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Organizations aligned to emerging information technologies will deploy data centers that are forward thinking
Modular space and capacity
Design an efficient, scalable, reliable solution
that meets business needs
Deploy
Modular Data Centers Consolidation and Relocation Cabling and Connectivity
© 2013 IBM Corporation
IBM has global experience with over 800 modular data center design and builds in the last 5 years
SCALABLE MODULAR DATA CENTER ENTERPRISE MODULAR DATA CENTER PORTABLE MODULAR DATA CENTER HIGH DENSITY ZONE
50+ patents in data center design & delivery
AP/Global CoE the best DC designers in the world
© 2013 IBM Corporation
Singapore Client Centre (opened in Sept 2012) AP COE designed and implemented demo centre
Combination of the latest cooling and UPS/battery technologies in one place
Extremely low PUE (1.38) for Singapore
Cooling Features: Chilled water, CRAC, 30 x RDHx, 5 x InRow, Hot/Cold aisle, etcElectrical Features: Trilogy UPS, Lithium batteries, Bus bar, AC/DC configuration, etcScalable/Modular: Expansion with minimal disruption, non-outage retrofit designMonitoring: IBM ECC (demo scale), Intelligent DCIM software, resource optimization
© 2013 IBM Corporation10
Thank YouCảm ơn
© 2013 IBM Corporation
Key Offerings in Vietnam market and Why IBM?
Regulatory compliance, risk identification, independent
Standard compliance, sustainable, manageable
Defer CAPEX & OPEX, high efficient, quick deployment
Midsize datacenter, rapid deployment
WHY IBM?• Designed and build over 3 million m2 of raised floor datacenter globally• Dedicated team of 500+ experts globally. Strong local presence with a team of Datacenter certified professionals (CDCE, DCDC, CCIE, PMP…) in Viet Nam.• Extensive implementation experience of multiple industry leading technologies in datacenter power and cooling and strong reusable intellectual assets built on IBM best practices of 35 years
Datacenter Assessment Service
Datacenter Assessment Service
Modular Data CenterBuild (Scalable,
Portable and Enterprise MDC)
Modular Data CenterBuild (Scalable,
Portable and Enterprise MDC)
Datacenter Design ServiceDatacenter Design Service mini Data Centermini Data Center
© 2013 IBM Corporation
PUE (Power Usage Effectiveness)
Emergency generator
Utility transformer
PUE Total data center energy from all fuels (kWh)Total IT energy (kWh)
Total data center energy
House energy
=
Data center
Main service
PP-Gen service
Lighting panel
Generator block
Heaters & lighting
Lighting, Exit lights,
BMS, EPMS & security
House panels
UPS
STS
PDUs
RPPs
Mech. Swgear
Data centerCRAC units,
AHUs, Chillers & Dry coolers
Fuel
Misc. support Mech. support
Pow
er
To IT
IT-critical load
District chilled water
District steam
Natural gas
CO2NOx
Total Direct Water Consumption
Fuel
ERF
ERE
Total data center energy
Total data center energy
CUE
WUE
Plus CUE, WUE, ERE, ERF….and Data Center Maturity Model “DCMM”
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