Graphic
Designing -
Psychology of Colors
TheTemplateWizard
www.TheTemplateWizard.com
Colors speak volumes and your going through this content confirms that you are aware of the emotive power of color. Colors are capable of communicating meaning, triggering emotional associations, eliciting evocative memories buried in our subconscious minds. Colors can persuade or dissuade according to your efforts.
Stanford Web Credibility Research in one of its publications mentioned that about 46% people determine the worth of a website on the basis of its overall visual appeal!
Suggestive, isn’t it!
Properties of Color
• Hue : Hue simply means name for the color. It helps
assign a certain color to a main hue
• Value : Value is nothing but the relative degree of
lightness and darkness of a given hue.
• Intensity or Saturation- purity and brightness
Do you feel anxious in a red room? Does the color purple make you
feel calm and assured? Graphic design artists and interior designers
have long understood the amazing effect of colors and how they
can dramatically affect moods, feelings, and emotions. Color is a
powerful communication tool and can be used to trigger action,
influence mood and cause physiological reactions.
Psychology of Color
• Colors have a unique emotive power and they evoke
specific emotional responses (personal or universal)
• Warm colors – Stimulate
• Cool colors - Relax
Psychological primary colors
There are four psychological primary colors:•Red•Blue•Yellow•Green
They relate respectively to:
•The body•The mind•The emotions•The essential balance between these three
Eleven basic colors:
Properties & Associations
(personal and cultural)
Red
RED. Physical
Positive: Physical courage, strength, warmth, energy, stimulation, masculinity, excitement.
Negative: Defiance, aggression.Example- sports car
Blue
BLUE. Intellectual
Positive: Intelligence, trust, efficiency, serenity, duty, logic, coolness, calm.
Negative: Coldness, aloofness, lack of emotion.Example- blue suit
YellowYellow
YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness.
Negative: Irrationality, fear, depression, anxiety, suicide.Example- medicine packaging
Green
GREEN. Balance
Positive: Harmony, balance, refreshment, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Stagnation, blandness, enervation.Example- green salad
Violet
VIOLET. Spiritual
Positive: Spirituality, containment, vision, luxury, authenticity, truth, quality.
Negative: Introversion.Example- TheTemplateWizard logo
Orange
ORANGE. Positive: Comfort, food, warmth, sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, immaturity.Example- health drink
Pink
PINK. Positive: Warmth, femininity, love, sexuality.
Negative: Inhibition, emotional claustrophobia, emasculation.Example- female friendly
Grey
GREY
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression.
Black
BLACK
Positive: Sophistication, glamour, security, efficiency, substance.
Negative: Oppression, coldness, menace.Example- black coat
WhiteWhite
WHITE. Positive: Hygiene, clarity, purity, simplicity, sophistication, efficiency.
Negative: Sterility, coldness, barriers, elitism.Example- wedding dress
Brown
BROWN Positive: Seriousness, warmth, nature, reliability, support.
Negative: Lack of humor, heaviness, lack of sophistication.Example- retro brick wall
Selecting Color
Take care of:
•Cultural Color Associations
•The profile of the audience and its color preference
•The character and personality of the organization
presented
•The designers personal relationship to the color
•An awareness of current color trends
References:
• http://credibility.stanford.edu/• http://www.colour-affects.co.uk/
About TheTemplateWizard
TheTemplateWizard, your one-stop shop for all your presentation needs!
With our free and premium editable PowerPoint templates, you will find your perfect background to express yourself with the help of a couple of clicks.
Do check our premium design library for professional graphic design templates!www.TheTemplateWizard.com
Top Related