Google’s New Local Clothes

Google Local Business Centre to Google My Business

For Years Google Local Was..?Google Places,  Google Places for

business,  Google Plus Local…  

Google’s local platform has been through so many updates recently that it’s hard to keep track of what it’s even called, let alone best practices on how to optimize for it! 

 Cori Shirk June 2014

Google My BusinessGoogle finally made up their mindGoogle + Local pages are (in theory) no

more.Now …integrated dashboard to manage all

local information including business pages, map listings and their support services.

Basic Business Information

Reviews From Round the Web

Check Ratings StatsWhere do you score high and where do you

get kicked?

Newer Featuresfilter your review stats by time frame.Post to Google+ page and respond to Google+

reviews directly from the GMB dashboardImproved user insights for your business,

including visibility (views and clicks), enagagement (posts and actions), and audience insights (lets you know who’s engaging with you)

A mobile app so business owners can manage their pages on the go

Clearer G+ Page TypesClearer messaging during the new page setup process that distinguishes different types of Google+ business pages available for business owners:

http://www.seerinteractive.com/blog/goodbye-google-local-hello-google-my-business

Other Changes to Be Aware OfWhat’s happened to Authorship thumbnails and Circle Counts?

How to Navigate the Maze

Very Handy interactive Guide to Google My Business

http://www.simplybusiness.co.uk/microsites/google-my-business-guide/