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Google Analytics Integration
Gain powerful insights about your viewers10/22/2014
www.viddler.com • [email protected]
Presenter
• Over 10 years of IT and marketing experience
• Presented KISSmetrics webinar “The Black hole of Video Analytics”
• Been at Viddler 2 years
• Learned Google Analytics by being curiousEric McClatchy
Web Marketing Manager
Viddler Inc.
Purpose of Video Analytics
Video Analytics should help you understand...
• Who are your viewers?
• What videos are they watching?
• Why are they watching?
• Where are they watching?
• When are they watching?
• How long are they watching?
Continuous Improvement
Continuous feedback helps you get better, faster and deliver an experience your audience loves
Did you know…
Most videos are like a black hole to your website analytics.
Why videos are like Black holes
An iframe is like a window to another website but a black hole to your website analytics.
Website and video analytics are typically sent to two different services that don’t communicate.
The Solution
Integrate your website and video analytics into a
Single Powerful Reporting Tool using Events.
Event Tracking
1. Event Listener (Catcher)
• Google Analytics Tracking code
2. Event Trigger (Pitcher)
• Video Player Event
“Events are user interactions with content that can be tracked independently from a web page or a screen load. ”— https://support.google.com/analytics/answer/1033068?hl=en
Accessing Video Events
Video Player Technology
Legacy Player• Flash with HTML5 fallback
• Embedded with iframe
Arpeggio Player• HTML5 with Flash fallback
• Mobile-first responsive design
• Embedded with div tag and javascript
Arpeggio / Legacy Comparison
Features Currently Supported Legacy Arpeggio
Responsive Player Requires additional javascript Video and controls auto-resize
Player Branding þ þ
In-Timeline Player Commenting þ þ
Domain Whitelisting / Secret URL þ þ
Advertising LiveRail Integration Vast Tag support in development
Player CSS Customization þ
Variable Playback Speed Available for Premium Accounts
Advanced Playback Controls Available for Premium Accounts
Contact [email protected] if you have any questions about switching to Arpeggio.
Which Player do you use?
Please tell us what player you currently use and why using the chat feature
Legacy Player- Event Actions
Arpeggio Player- Event Actions
Ready for some Example reports?
Viewer Engagement
Browsers Videos Played On
Day of Week Videos Played
Time of Day Videos Played
Mobile Devices Videos Played On
OS Videos Played On
Screen Size Video Played On
Traffic Type that Generates Plays
Visitor Type that hits Play
Country Video Played From
Learn what sites are generating plays
Like These Reports?
• Active Viddler users with GA activated get these turnkey reports for Free
• Simply send send an email to ([email protected]) with the type of video player you are using (Legacy, Arpeggio, or Both)
• You will receive an email where you can import the reports
in a few simple steps
Important Metrics
Ways to use Video Analytics
• Improve video production by monitoring
viewer attention span
• Use goals to optimize conversions for
marketing, sales, and customer service
• Segment viewers by video actions to learn
behaviors and demographics
Professional Services
• Setup custom and ongoing reporting
• Individual / Team Training
• Mass update old embed codes with Arpeggio
• Additional Analytics Integrations► SiteCatalyst
► ComScore
► Others available upon request
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