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Are you a business looking to increase your
leads ?
Are you looking for a flexible marketing
platform ?
Do you want to see quick results ?
Do you want to know more about
your visitors market ?
Google AdWords is the right answer for you
Do you want to get global as well as
local customers ?
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Why AdWords
Targeted & Quick Results
Budget Control
Campaigns are measurable
Pay only for results
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Google AdWords commonly know as “PPC” – Pay Per Click
1. More visitors means more leads 2. Easy to use platform 3. Uses “Keywords” oriented approach 4. Google Provider Network gives great visibility5. Reach “Global” Customers
Create Google Ads that works for you!
Google AdWords
Different Types of AdsS. No. Type of Ads Example Brief Description
1 Search Ads • Online ads that appear alongside the search engine result page when users search a keyword query on Google.
2 Display Ads(includes Re-marketing)
Contextual banner ads used in YouTube, Gmail, Blogger, etc. These can be text, images, and even video based
3 Video Ads • Ads that appear on Google’s video-sharing site. S• Video advertising made easy and customizable since
Google owns youtube. • Ads can appear as banner ads, in-video overlay ads, in-
stream video ads (which are video ads that appear before or during another YouTube video), as well as several other setups.
4 Shopping Ads (PLA)(only for e-com sites)
These ads appear on Google Search pages to the left, and top of results. Key Features are1) Feature a product image, and2) Are tailored towards products and product categories (vs. keywords)
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AdWords Engineering
DiscoveryDesign & Set up
Run & Analyze
Optimize
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Engineering Approach
Discovery
• Interview stakeholders• Workshop with Domain
Experts• Define & Agree on
Objectives• Competition Ad
Analysis• Identify search terms
used as natural language search
Design & Setup
• Keyword planning• Design & create
Campaign Structure• Design and create Ad
Copies• Create Extensions to
enrich the ad copies• Set up Budgets,
Schedule• Configure Adwords
with Google Analytics• Design & Build Landing
pages
Run & Analyze
• Make the ads live• Monitor Analytics • Monitor and Analyze
Adword Metrics• Search Term analysis
Optimize
• Based on Analysis, optimize ➢ Ad copies➢ Keywords➢ Landing Page➢ Budgets➢ Campaign Structure
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Deliverables & Key Performance Indicators
CTR – Click Through RateCPC – Cost per Click
Optimized Ad Copies
Analytics Report on AdWords
Impactful Landing PagesDeliverables
Key Perform
ance Indicators
Mind Share
# Impressions Ad Position
Traffic CTR # of visitors to Website CPC
Lead Capture
# of valid opt-ins
Cost per opt-in
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Maximizing ROI
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Extensive Keyword Research
• Choose words & phrases used as natural search terms
Compelling Good Ad copies
• Improve Click Through Rate (CTR)
Effective Landing pages
• Engage Visitors and Enhance Conversions
Use of Ad Extensions
• To get maximum result out of your Ads
Create World Class Adcopy ?
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• Highlight the uniqueness of your product
• Include the Main keywords
• Special offers or promotions which you want your customers to know
• Make it readable for the Mobile User
• Give specific calls to actions (CTA) for the users to choose
• Be specific and clear on the ad to inspire the customer to click the ads.
• Test different versions and see what works
A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not. Write calls to action!
• Use numbers & negative words• People love to click on tile tags with starts with "what is..........."• Include the keywords towards the front.• Aim for 6 word title tag• Use power words and adjectives• Evoking curiosity increases clicks
Title
Meta Description
URLImportant keywords must be included in the URL
Compelling Ad Copy
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Quixell.inUse additional features– Maximize CTR
Use of AD Extensions
Site Link
Structure SnippetsCall Out
Review
Location
Phone
Things to remember• Define Clear Objectives
• Choose the right set of keywords for your ads
• Make the ad precise to the point and capture the audience
• Make your offer very clear in the landing page
• Use Ad Extensions and capture more leads
• Monitor the performance of the Ad and optimize continuously
• Have a tight control over the budget.
References : http://www.business.com/online-marketing/6-reasons-why-your-business-should-be-using-google-adwords
https://support.google.com/adwords/answer/1704392?hl=en
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