Introducing Jacqui Ma’s capsule bag collection, bridging the gapbetween performance and fashion. These highly versatile, practical,and stylish accessories are perfect for a life on the go.
The launch collection features adaptable styles with integrated fastenings. Meaning a shopper can be turned into a rucksack, or a satchel transformed into a handlebar bag.
From the signature, prep-inspired crest and staple colour palette through to the traditional structure, Goodordering bears the hallmarks of a design classic to be.
Handlebar Bag
A covetable alternative to the cult satchel, this style can be worn as a shoulder or across body bag, then adapted to fasten on to handlebars. Padded tablet compartment within.
26cm x 19cm x 13cm
Market Shopper
The most versatile of Goodordering bags. This classic shopper can also be used as a backpack, shoulder bag or attached to a bicycle pannier rack. An integrated compartment fits up to a 15 inch laptop.
35cm x 32cm x 14cm
Backpack
A durable and lightweight classic rucksack. Its boxy shape and plenitude of pockets keep your things organised. Separate laptop section to fit up to a 15 inch display.
38cm x 28cm x 13cm
Pannier
High quality bicycle pannier which can transform into a shoulder bag. No hard hooks to stop you from carrying with ease, added reflective strips to for safety on the go.
40cm x 30cm x 14cm
Design inspiration
The Goodordering capsule collection is inspired by Japanese
school bags and airline bags from the 70s and 80s. As a set,
the range is a contemporary take on matching luggage trends
of that era.
The minimal, boxy construction is ultra practical. Signature
details include white binding, easy access velcro fastenings for
multiple pockets and wood effect nylon fabric. Inside, the bags
feature padded gadget and laptop compartments.
With a palette inspired by classic school ‘house’ colours –
green, maroon, brown and orange – the range is youthful
and designed to appeal to a wide audience.
Art Direction - Jacqui Ma & Canvas London / Photography - Hannah Garrod / Styling - Georgia Boal-Russell / Graphic Design - Wai Lee / Make Up - Steph Breen @ Pink Lily Makeup / Hair - Pierguiseppe Graziano @The Painted Lady, London /
With thanks to Hidden Agency www.hidden-agency.com
For sales and stockist enquiries contact: Jacqui Ma
[email protected] | +44 (0) 7986 879446
For Press enquiries contact: Daria Wilcocks
Canvas London [email protected] | +44 (0) 7894825907