BRIEF
To create consumer's promotion in
off season, which should help to
build image parameters of the brand
Zlatý Bažant.
SOLUTION
Campaign that will entertain
people
SOLUTIONBeer is about meeting new people and
having fun.
Game was about looking the crew for ship
and amusing communication.
Main price was about finding new friends
during the cruise on yacht.
Teasing
3 x 15s TVC
Explanation of the promotion
30s TVC
Billboards
Entertainment for customers
To gain their attention on their
way to pub or shop.
Entertainment for customers
In pubs and shops –
places where people can look for winning
signs
Instore radio spot
in supermarkets
Table tent in pubs
Boomerang Free Card