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Going ViralLessons on virality from
Imgur’s most popular & shared images
• Social Analytics• 1 billion data points a day
• Ad Targeting/Serving• Native Advertising• Content Marketing
Great Content + Right Audience = Big Engagement
• Image sharing web site• Focused on viral image
content• Alexa Global Top 100 (Top
50 US) • 3.6 billion page
views/month• 56 million uniques (63% US)• Avg Visit: 14 pages, 12 mins
You’re that meme site, right?
but that’s not all, there’s more…
Virality on Imgur is about:1. Sharing content w/ universal
themes2. Connecting with people 3. Encouraging engagement
How do we define virality?
Ewww.
How do we define virality?
“Infectivity”“Infectiousness”- Speed of spread - Popularity - Reach
“Severity”- Depth of Engagement- Volume of Interaction
How do we define virality?
© Plague, Inc.
Gangnam Style has successfully eliminated all life on Earth
Vectors of Transmission, Engagement
Internal • Voting (up / down, “+1”)• For images & comments
• Comments
For Comparison
A post on a brand’s FB page averages:
54 likes, 9 comments
If 1 million FB fans, a new posts averages:
826 likes, 309 comments (sources Visibli, Simplify360)
Vectors of Transmission, Engagement
Other
Tumblr
StumbleUpon
Notable Strains & Specimens *WARNING*May cause laughing, crying, spontaneous “awwws”
HumorTommy DeVito: funny how, I mean
funny like I'm a clown, I amuse you?
How Babby is Formed.
AmazingWow…
By balancing temperature, humidity and lighting, Dutch artist Berndnaut Smilde created a cloud in the middle of a room.
3888 Photos Captured Over One Year Condensed Into One Image
The guy at WalMart looked at me like I was weird for taking a picture of my paint before he could mix it. I thought it was awesome.
EmotionalTugging heartstrings with
stories of loss, triumph
Years later, and this remains the most powerful image I've ever seen.
A dog that my friend rescued
UncommonYou don’t see that every day
My friend will never be bored with his setup.
Apparently this farm owner was denied a council permit to build a horse shelter. Fortunately, you don't need a permit to build a table and chairs.
Thought ProvokingHmmmmm.
NASA finds water and organic matter on Mercury, imgur, rejoice!
DramaWhat will happen next?
He asked for his dad to come home...
CuteAwwwww.
The happiest animal in the world-- I present the quokka!
Rest in Peace my little one, I know you won't make it to the front because you aren't a dog or cat... but you deserve it just as much.
AnimatedImages that move? Witchcraft!
Stories
Perfect Loops
ExchangesIf you X then I’ll do Y…
So I decided 12/12/12 was the a great day to stop smoking, and I need some motivation to keep me going imgurians
Been a rough day, I will stick a post it tab to my face for ever up vote I get in the next 24 hours, yes I will deliver.
Knock knock, delivery
First 48 Hours are Critical
First 48 Hours are Critical
Growth
Bustor
If Critical Mass reached in 48 hours,
then Exponential Growth (vs. linear)
The importance of Digital Influencers
That’s all rather interesting.
How do we make money from this?
© The Simpsons
Native AdvertisingContent Marketing
Creating & Promoting Branded or Sponsored Content
1.Follow the rules for Viral Content
2.Seed & Feed Targeted promotion
3.Big Engagement Paid to Earned media
Process
If you don’t someone else may do it without
you
Much More to Come
Thank YouCall us!