Marketing Plan2016
BynderGoing Global with AWS
Roland Keijzer, CTO
About Bynder
200+Employees
6Offices
380Customers
± 150 added
last year
in the US, UK, Spain,
Dubai and The
Netherlands
in 2016
300%Growth
2013Incorporated
New Offices in
2014: London & Boston
2015: Barcelona
2016: Dubai
Year-on-year
HomegrownBuilt from ground up
Started at the kitchen table
GlobalAmbitions
with Dutch roots
Rising StarRising Star Award Winner
Deloitte Technology Fast50 2015
Fast50Deloitte Technology
nominated in 2013 and 2014
Our Vision: Branding Automation
ConsumingCultivatingCreating
Grow and improve using metric-driven insights
ConsumingCultivatingCreating
Branding Lifecycle
Guidelines
Planning and Budgeting
Creative Project
ManagementDecentralized teams
create content
Digital Asset
ManagementCentrally provide and
manage all content
Content Hub
Distribute and publish
to external online
and offline channels
Channels
Insights (Analytics and Reporting)
Native Apps
Seamlessly connected
native iPad apps
Brand Store
Equip your team with
advertising materials
Customers of All Sizes & From All Industries
VPS server
Local (HDD) storage
Bottlenecks: Uploading data, generating
previews, downloading multiple files.
Monthly deployments
How We Got Started
What steps did we take
to go Global?
Q4 2012
All data to Amazon S3
Move application and SOLR server to Amazon
EC2 (Q3 2013)
Migrated database and caching server to
Amazon RDS and Amazon Elasticache
Email notification with Amazon SES
Amazon ELB for load balancing and to handle
client certificates
Phase 1: Move to the cloud
AWS Summit Amsterdam (Q2 2013)
“Everything fails all the time”
Loosely coupled infrastructure
Phase 2: Microservice Architecture
Q4 2013
Separated processing functionality from main
application, communication with Amazon SQS
Converter, Zipper, Full-text indexer
Amazon EC2 Autoscaling groups
Amazon Elastic Transcoder
Phase 2: Microservice Architecture
Q3 2014
Amazon Cloudformation to automate
deployements
Jenkins for Continuous Integration (CI)
Deployed clusters globally, installed read-
replicas for Amazon RDS and SOLR
Phase 3: Going global
Allowing customers to have optimal
performance based on their geo-location
Regions currently in use:
- US-West (California, US)
- US-East (Virginia, US)
- EU-Central (Frankfurt, Germany)
- AP-North-East (Tokyo, Japan)
Local cluster available in Frankfurt to service EU
only clients
Amazon Route53 failovers
Phase 3: Going global
Upload Increase 2012 - 2016
0
75000
150000
225000
300000
Mo
nth
ly n
um
ber
of u
plo
ad
s
01/2012 - 04/2016
Q4 2012: Move to the cloud
Q4 2013: Microservice Architecture
Q3 2014: Going global
Daily pageviews: ~ 2.2 Million
Daily Amazon S3 traffic out: ~ 500GB
Daily Amazon Cloudfront traffic out: ~ 600GB
~ 45 deployements per week
~ 350 running Amazon EC2 instances
Total Amazon S3 storage: ~ 70TB
Cloud usage
Joined in Jan. 2014
Upgraded to Advanced Tier August 2015
Regular calls with AWS
Cost reduction
HIPAA + ISO27001 compliance
Partner Program
Task-based architecture
Celery
Amazon Lambda
New cluster in Sydney
China performance
Future Plans
Thank You!www.getbynder.com
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