Getting Comfortable with Being Uncomfortable: Going
from Good to GreatA PromoKitchen Education Session presented by Bill Petrie
promokitchen.org
Good….or Good Enough
Is this acceptable?– Average– Lack of care– Safe
Effort Persistence
Going from Good to Great
The enemy of excellencePassion and purpose
– Action
Never be satisfied– Continual growth– Progression
10. Develop an Unshakable Work Ethic
UnrelentingOvercome challenges
9. Have Laser Focus
Singletask– Higher quality– Yield better results
8. ABC – Always Be Competitive
Strive for excellence– Making the cut vs. setting the bar
7. Welcome Feedback
Give clients permission
6. Think Critically
Listen and adaptColor outside the lines
5. Be Passionately Curious
• Must be genuine• Be the promo doctor
– Ask questions– Diagnose the problem– Offer a real solution
4. Be Charismatic
Steve JobsRichard BransonSense of connectionSense of meaning
3. Communicate with Clarity
Articulate– Clearly– Concisely– Honestly
2. Exude Confidence
Subset of charismaBelief in
– Yourself– Company– Solutions
Allows you to take risks
1. Display the Heart of a Servant
Continually serve your clients– Help– Authenticity– Relationship
Key Takeaways
The little things matterBe humanEmbrace feedbackBe continually curiousThink criticallySingletaskDisplay the heart of a servant
Bill [email protected]@billpetriepetrie.billin/billpetrie
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