GOING DIGITALDigital Marketing
WHY GO DIGITAL?
Eyeballs are shifting from TV to mobile
Study says on an average we look at 150 times on our mobile/PC screen daily
WHY GO DIGITAL?
And Bangladesh is a ‘Mobile First’ country
mobile
users
mobile internet
users
smart phones growing at
double digit rate quarterly
130m i l l i o n
55m i l l i o n
15m i l l i o n
WHY GO DIGITAL?
You need to connect with your customers with…
Relevance Innovation Fun & Engagement
WHY GO DIGITAL?
And there are some benefits…
Targeted!
Cost efficient!
Faster!Greater Reach!
Measurable!
Skills
Experience
Strategy
5 Steps to get it done
Step 1: Contents
Blog on related topic
Offer something special
Step 2: Social Media
Facebook for individuals
LinkedIn for business
Step 3: Making Leads
Awareness
Engagement
Conversion
Loyalty
Step 3: Making Leads
Contents Call to Action
Thank them Measure Contact
Step 4: Paid Advertising
Paid Advertising
Step 4: Paid Advertising
Step 5: Measure
Step 5: Measure
Website performance
Traffic
Leads
Conversions
Customer Acquisition Cost
Visitor ratio
Channel Effectiveness
Rewind the 5 Steps
Contents Social Media Making Leads
Paid Ads Measure
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