GO APE BLOGGER
OUTREACH CASE STUDY
Emma Gardiner
Online marketing executive Go Ape
Amy Johnston
Account manager Wolfstar
INTRODUCTION
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GO APE
Creating adventures,
encouraging everyone to live life more adventurously
AWARD WINNING CONSULTANCY
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WHY SOCIAL MEDIA?
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MARKETING STRATEGY
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BLOGGER OUTREACH
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CONSIDERATIONS
Readership Geographical
location
Established
networks
OUTREACH CAMPAIGN
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COVERAGE
COVERAGE
Creators – source, communicators ,
influencers
Editors – contribute, communicate,
influence
Lurkers – consumers, readers
1%
9%
90%
BANANA BLOG
Tag cloud
Comments
Retweet
button
Banana rating
Other blogs
Latest tweet
CONSTANT DEVELOPMENT
RESULTS - SUMMARY
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NEXT STEPS
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ANY QUESTIONS
GET IN TOUCH
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