GLOBALIZATION ON THE
FASHION INDUSTRY BRIF DESCRIPTION AND THE
GLOBAL FASHION ECOSYSTEM MAP
Ma
ísa
Be
natti s
up
ervis
ed
by
Pro
fesso
r Dr. A
na
Co
uto
In Globalization 1.0, which began around 1492, the world went from
size large to size medium. In Globalization 2.0, the era that
introduced us to multinational companies, it went from size medium
to size small. And then around 2000 came Globalization 3.0, in
which the world went from being small to tiny.
Thomas Friedman (2012, p.191)
In The small business bible: everything you need to know to succeed in your
small business John Wiley and Sons Inc: New Jersey
GLOBALIZATION
Economical
• GDP
• Taxes on International Trade
• Tarrifs barriers for imported goods
• Foreign investments
Sociological
• Personal datas Exchange aroundthe world
• Telephone and Internet traffic withforeign nations
• Tourism
• International restaurants andproducts
Political• Number of embassies
• International Organizations
• International Treaties
GLOBALIZATION – Industrial Revolutions1
st In
du
stri
al R
evo
luti
on
- End of the 18th century
- Mechanical production
- Steam and waterpower
- Railways
-Sewing Machine (1829)2
nd
Ind
ust
rial
Rev
olu
tio
n - Beginning of 20th century
- Assembly line
- Mass Production
- Electricity
- Internal Combustionengine (Oil)
- Efficiency andProductivity
- Airplane 3rd
Ind
ust
rial
Rev
olu
tio
n
- Post war period
- Analog Technology » Digital Technology
- Invention of theInternet (World WideWeb)
- Fast Information
- Ongoing? Over?
GLOBALIZATION – 4th Industrial Revolution
FASHION ECOSYSTEM MAP THE TRANSITIONAL MAP
GLOBAL SOURCING SPECIALIZATION MAPS
FASHION ECOSYSTEM MAP
IN THE CONTEXT OF THE
INDUSTRY 4.0
FINAL CONSIDERATIONS
New concepts of distance
Changes in Consumer behavior
Specialization and core abilities
Innovation and Technology
FINAL CONSIDERATIONS
TransitionalFashion
EcosystemMap
Geographicalmaps withcompiled
data aboutspecialization
FashionEcosystemMap of theIndustry 4.0
Design Thinking in the context of the IoT
Automation 4.0 in the fashion industry
3D printing upgrades ( more similar to real fabric)
Augmented reality in retailing
Ways of making consumers participate actively in
the product development process
RECOMMENDATION FOR FURTHER RESEARCH
THANK YOU! OBRIGADA!
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