1. Gina Debogovich Social Media Strategist Enterprise Customer
Care, Best Buy
2. Multinational Retailer with a Family of Brands} Best Buy is
a mul$na$onal retailer of technology and entertainment products and
services with a commitment to growth and innova?on. Opera?ons in:
US, Canada, Europe, China & Mexico } The Best Buy family of
brands and partnerships collec?vely generates more than $50 billion
in annual revenue. } Includes brands such as Best Buy;
Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad,
Jiangsu Five Star; Magnolia Audio Video; Napster; Pacic Sales; and
The Phone House. } Approximately 180,000 employees apply their
talents to help bring the benets of these brands to life for
customers through retail loca?ons, mul?ple call centers and Web
sites, in-home solu?ons, product delivery and ac?vi?es in our
communi?es.
3. Unleashing the Power of Our People} Bedrock of Best Buys
social media engagements rests on the companys culture which
resides rmly on Best Buys values and core philosophies Values
Customer and Empowers Employees Drives Experience Philosophies
4. Staffed employees Non-staffed employees} 13 Community
Connectors } All Best Buy employees} 6 million customers empowered
to participate in Comparison to tradi?onal contacts social media }
3,000+ participating
5. Crea%ng meaningful communica%on in a virtual world by
bringing the power of our Blueshirts and Geek Squad Agents online
in service of our customers.
6. People. Technology. And the Pursuit of Happiness. Increasing
Loyalty Spending Insights Decreasing Support Costs Social Media
Engagements Forums Blogs Twitter Video Live Chat
7. Ask & Answer FixYaReward Twitter Zone TwelpforceBest Buy
Facebook Insignia YouTube Rocketfish Get Satisfaction Best Buy
Ideax
8. Creating Meaningful Communication in a Virtual World
9. What You Should Do What You Should Not DoDisclose your
Affiliation: If you talk about work related matters that The
numbers: Non-public financial or operational information. Thisare
within your area of job responsibility you must disclose your
includes strategies, forecasts and most anything with a
dollar-figureaffiliation with Best Buy. attached to it. If its not
already public information, its not your job toState That Its your
Opinion: When commenting on the business. make it so.Unless
authorized to speak on behalf of Best Buy, you must state that
Promotions: Internal communication regarding drive times,the views
expressed are your own. Hourly employees should not promotional
activities or inventory allocations. Including: advance ads,speak
on behalf of Best Buy when they are off the clock. drive time
playbooks, holiday strategies and Retail Insider editions.Protect
Yourself: Be careful about what personal information you Personal
information: Never share personal information regardingshare
online. other employees or customers. See the Customer Information
PoliciesAct responsibly and Ethically: When participating in online
for more information.communities, do not misrepresent yourself. If
you are not a vice Legal information: Anything to do with a legal
issue, legal case, orpresident, dont say you are. attorneys.Honor
Our Differences: Live the values. Best Buy will not tolerate
Anything that belongs to someone else: Let them post their
owndiscrimination (including age, sex, race, color, creed,
religion, stuff; you stick to posting your own creations. This
includes illegalethnicity, sexual orientation, gender identity,
national origin, music sharing, copyrighted publications, and all
logos or other imagescitizenship, disability, or marital status or
any other legally recognized that are trademarked by Best
Buy.protected basis under federal, state, or local laws,
regulations or Confidential information: Do not publish, post, or
releaseordinances). information that is considered confidential or
top secret.Offers and Contests: Follow the normal legal review
process. If you Basically, if you find yourself wondering if you
can talk aboutare in the store, offers must be approved through the
retail marketing something you learned at work dont. Follow Best
Buys policiestoolkit. and live the companys values and
philosophies. Theyre there for a reason. http://bbyurl.us/SMP
http://www.bestbuysocialmediapolicy.com