Download - Getting Goosebumps with Recruitment Marketing

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Page 1: Getting Goosebumps with Recruitment Marketing

@googledave@phcreative

Page 2: Getting Goosebumps with Recruitment Marketing

@googledave@phcreative

Download slides and 58 page CX guide:

bit.ly/CandEx

Page 3: Getting Goosebumps with Recruitment Marketing

Be genuine, Be sincere, Be authentic

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Page 4: Getting Goosebumps with Recruitment Marketing

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Page 5: Getting Goosebumps with Recruitment Marketing

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Page 6: Getting Goosebumps with Recruitment Marketing
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Yahoo vs Google

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Page 9: Getting Goosebumps with Recruitment Marketing
Page 10: Getting Goosebumps with Recruitment Marketing
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Page 12: Getting Goosebumps with Recruitment Marketing

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DIGITAL ATTRACTION ECOSYSTEM 

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GOOGLE ADWORDS 

 

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Page 14: Getting Goosebumps with Recruitment Marketing

DARKPOSTS AND CUSTOM AUDIENCES

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Page 15: Getting Goosebumps with Recruitment Marketing

GMAIL ADVERTISING

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Page 16: Getting Goosebumps with Recruitment Marketing

GEOFENCING 

 

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Where do people start a job search…

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Where do people start a job search…

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Page 20: Getting Goosebumps with Recruitment Marketing

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Page 21: Getting Goosebumps with Recruitment Marketing

US Smartphone users that use mobile personal assistants

18-29

30-43

44-53

54+

71%

59%

39%

38%

59%

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Page 22: Getting Goosebumps with Recruitment Marketing

@googledave@phcreative

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Page 24: Getting Goosebumps with Recruitment Marketing
Page 25: Getting Goosebumps with Recruitment Marketing

@googledave@phcreative

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Page 28: Getting Goosebumps with Recruitment Marketing

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Page 29: Getting Goosebumps with Recruitment Marketing

Or…

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Page 30: Getting Goosebumps with Recruitment Marketing

1. Satisfied with what one is or has; not wanting more or anything else.

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Paul and Patrick@googledave@phcreative

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• Disappointment by design

• Engineering disaffection…

Picture of balloon that’s popping kids balloon,

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WEB

SITE

SU

CCES

S

WEB

SITE

SU

CCES

SThe Best of the Web Traditional Redesign Evolutionary Redesign

TIME TIME

EVOLUTION REDESIGN

2 to 3 years

2 to 3 years

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WEB

SITE

SU

CCES

S

WEB

SITE

SU

CCES

SThe Best of the Web Traditional Redesign Evolutionary Redesign

TIME TIME

EVOLUTION REDESIGN

2 to 3 years

2 to 3 years

Page 38: Getting Goosebumps with Recruitment Marketing

40% GONE AFTER 3 SECONDS

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Page 39: Getting Goosebumps with Recruitment Marketing

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@googledave@phcreative

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Page 42: Getting Goosebumps with Recruitment Marketing

Maya Angelou

“People may forget what you said or did, but they will always remember how you made them feel”

@googledave@phcreative

Page 43: Getting Goosebumps with Recruitment Marketing

@googledave@phcreative

Download slides and 58 page CX guide:

bit.ly/CandExThanks for listening @googledave