Who was Mike Coulter?:

20 years in the creative depts of

Advertising & Marketing firms.

Who is Mike Coulter?:

Consults, Mentors & Evangelises

the use of Social Mediain Business & Organisations.

WHY SOCIAL MEDIAMATTERS:

80% of people are influencedby friends or family online.

14% of peoplebelieve advertising.

58% trust the opinionof a ‘person like me’.

The UK has the highest socialnetworking membership

in Europe.

Over the next three years over half the UK population

will belong to a Social Networks.

Courtesy of @equalman http://socialnomics.net/

QuickTime™ and a decompressor

are needed to see this picture.

SOCIAL MEDIA IS NOT A FAD.

IT’S A REVOLUTION.

Organisations who successfully

leverage social media tools to communicate,

collaborate and network, have a distinct advantage

over those who don’t.

Daily use of social mediais now common-place & pervasive

Facebook, Linkedin, Twitter, Flickr, YouTube etc, are becoming

keyMarketing Tools.

Opportunities for Brandsto connect with fans, audiences &would-be-could-be ambassadors

are endless.

SO HOW DOYOU FIND OUT WHAT

PEOPLEARE SAYING ABOUT

YOU & YOUR ORGANISATION

ONLINE?

YOULISTEN:

“Listen to the good. Respond quickly to the bad, Respond even faster to the

ugly.”

http://blog.comscore.com/2009/05/keeping_score_with_social_medi.html

What to look for?•The compliment – Save your ‘good reviews’ for testimonial use

•The competitor – Your competition’s strategy and customer’s views towards them

•The crowd – Follow a particular topic to understand sentiment and it’s importance

•The influencer - brand evangelists. Clasp ‘em to your busom

•The ROI/The audit – measure the performance of your social actions/campaigns

•The story – Uncover new ways to talk about your brand from stories people are telling

•The recruit – Find via the web, what do potential employees see about you?

•The brand association – how do your customers actually view our brand? It may not be the way you think they do.

•The complaint/The crisis /The correction– Catch them early to show how responsive you are

David Alston, VP Marketing at Radian6,http://blog.emoderation.com/2009/06/what-to-listen-for-in-social-media-part_02.html

WHAT’S THE VERY BEST WAY

TO LISTEN ONLINE?

WHAT’S THE VERY BEST WAY

TO LISTEN ONLINE?

THERE ISN’T ONE.

THERE ARE HUNDREDS.

THE‘SPLINTERNET’

HAS 100’S OF WAYS TO LISTEN.

BUT HERE ARE THE ONES I USE

AND METHODS I PREFER

“If the news is important,

it will find me”

Time to talk about Twitter?

Unexpected traffic story.(Or ‘accidental seo’.)

FaceBook Insight

In conclusion:( Hang in there everybody

you can have a cuppa soon. )

Courtesy of @equalman http://socialnomics.net/

QuickTime™ and a decompressor

are needed to see this picture.

ROIRETURN ON INVESTMENT

ROIRETURN ON INVESTMENT

ROTRETURN ON TIME

ROIRETURN ON INVESTMENT

ROTRETURN ON TIME

ROARETURN ON ATTENTION

REMEMBER:

1.DONT GET BENT OUT OUT OF SHAPE OR SWEAT IT IF YOU MISS ANYTHING. YOU WON’T FIND EVERYTHING, BUT WITH A GOOD NETWORK, GOOD STUFF WILL FIND YOU.- Trust in Serendipity.2. Appoint a ‘Community Manager’. If you’re one-man-woman-band: DIY. ROT.3.Identify search: keywords, names, brands, #hashtags, subjects etc. Establish daily routine: ‘Social Self-Discipline.4. Set up a ‘Social Media Listening Post’: Monitor online conversations about you, your audience, acts/shows and competitors. Sign up for Google Alerts/rss reader/Tweetdeck/Saved Searches/Nutshell Mail5. Actively and authentically engage with the social community.6. Monitor progress, check KPI’s/ROI, tweak, refine, repeat.

LISTENING ONLINEvia Social Media is more than just a nice idea - it's

a necessity and an opportunity.

THE 2nd BEST TIMEIS NOW.

THE BEST TIME TO START

LISTENING ONLINEWAS 4 YEARS AGO.