Get more traffic to your website—
for free
Ellen Finkelstein
www.ChangetheWorldMarketing.com
1
I started EllenFinkelstein.com in
1999 as an author platform
2
Summer gets a little slow!
Month Sessions Users Pageviews
June, 2015 291,001 255,661 354,308
May, 2015 300,894 266,845 366,232
April, 2015 350,626 308,738 429.233
March, 2015 373,207 327,236 460,099
February, 2015 314,851 276,671 391,621
January, 2015 316,346 276,222 396,639
3
How did it happen?
I started a long time ago – it’s been over 15 years
I’ve added valuable blog posts regularly
The topics are important to people – they need to know what I’m writing about
I have a regular email newsletter
I promote each post on social media (outsourced) and I reply when people comment
4
Where does the traffic come from?
Organic search94%
Direct5%
Referral1%
Social0% Searching for keywords in a
browser
Organic search
From another webpage on the site
Direct
From a different website (external links)
Referral
LinkedIn, Facebook, Pinterest, StumbleUpon, Twitter, etc.
Social
5
(895)
How SEO gets you traffic
People search using phrases
When those phrases are on your website, search
engines display your website in the results
If you do SEO correctly, you’ll get more traffic
6
Give your website an SEO check
Display any page
Right-click and choose View Page Source
Look at the Title tag in the
header
7
Check all of your main website pages
Home
About
Contact
Blog
Products
Services
8
Easy keyword techniques
you can use now
Choose a site-wide keyword phrase and use it on your main pages and in your images
Use WordPress SEO by Yoast for individual posts
Use keywords in your headings
9
site-keywords-post-keywords-1.png
How to insert an image
Click Insert into Post
Choose the size you want
Choose Link, None
Choose the alignment you want
Click in the Alt Text box and paste
Select & copy the file name
Find your image and click Open
Click Add Media, Upload Files, Select Files
Click where you want the image to go
10
Use long-tail keywords
It’s easier to rank for longer phrases
Fewer people search for them but fewer websites cover them
Local references are a good example
Use brand names
11
Ethical & effective linking techniques
Links from authoritative sites are always valuable
Use a related post plug-in like Yet Another Related Posts Plugin
Use Categories and Recent Posts widgets
Link internally to your most popular posts
Re-promote your most popular posts externally
12
Use Google’s free keyword tool to find
keywords
1. You need an Adwords account
2. https://adwords.google.com/KeywordPlanner
3. Search for new keywords
4. Specify search
5. Click Get Ideas
13
Social media can increase your traffic because
people share good content
Blog regularly and promote every post on social media
Google favors G+ and YouTube
Use a sharing plug-in like Shareaholic
Ask people to share in your newsletters
Have links to your accounts in the sidebar
14
Email subscribers can grow your traffic
Ask them to forward your newsletter to friends
Link back to your website
15
Controversial! Article directories don’t help
Google doesn’t like them
You won’t get significant traffic from them
16
Why you need to start building up your
traffic now!
Google highly values age—older IS better
The more traffic you get, the more Google gives you
The more people who share and link to you, the higher you rank
The longer people stay on your website, the higher you rank
17
Get more traffic to your website—
for free
Ellen Finkelstein
www.ChangetheWorldMarketing.com
18
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