Download - Get More Media! Create a Book Hook

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Radio & TV Promotion!

Author Marketing Experts Inc

Get your book marketing on the express train to

success!

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Author Marketing Experts Inc www.amarketingexpert.com

Creating a Book HookCreating a Book HookSuper secrets for creating a Super secrets for creating a

fantastic elevator pitchfantastic elevator pitch

“Consumers buy for their reasons, not yours.” Orvel Ray Wilson



An Elevator Pitch Explained

An elevator pitch is a 1-2 sentence description of your book

YOUR 80,000-WORD BOOK NEEDS TO BE A 15-SECOND SOUND BITE



Elements of a Great Elevator Pitch

• Emotion• Helpful• Insightful• Timely• It must matter to your reader!



A Book Hook Explained

A book hook is your pitch to the media, bloggers, bookstores, etc.



It’s All About Timing

• Timing is everything• It’s much easier to get someone interested in

something they are already interested in• Open up a calendar and start planning!



Emphasize the Benefits (never, ever sell your book)

• It’s never about your book, it’s always about what your book can do for the reader

• The WIIFM factor• How will your book enhance their life?



Creating a Book Hook

• You can position your book on a number of things: • Current events• Seasonal• Holidays• Blockbuster Movies• Celebrities

If your book doesn’t have a hook it’s going to sink!



Media & MarketingMedia & Marketing

With the focus on…



The Media Food Chain

National Media

Regional Media

Trade Media



Remember the HUH Factor

• Be Hip, Unique, and Helpful! • Always give more than you get.• During an interview, never, ever say: “Well, if

you’d read my book.” or “It’s in my book.” Just answer the question, the audience will know the information came from your book!



The Art of the Pitch

• Create a local angle for a national story• Best seasonal times to pitch: Valentine’s Day,

summer, between Thanksgiving and New Year’s Day

• Pitch your topics on government holidays• Pitch fluff pieces on Thursday - the slowest

news day• Don’t pitch during sweeps: Feb, May, Oct/Nov



Thank you for attending!

Author Marketing Experts Inc

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Is your book marketing campaign just peddling along?

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