Geotagging in Social Networks for Marketing & Social Good
Geotag Success!
Glen Gilmore of Gilmore Business Network
@GlenGilmore @CrisisSocMedia
What is geotagging?
“Adding geographical identification to various media.” Source: Wikipedia
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“Who cares about social networks?!”
• 500 million
190 million
40 million (5 billion photos)
3 million
Geotagging for Marketing
“You can unlock your world & find happiness just around the corner.”
•Brand Awareness (Search)•Volunteered Geographic Information/Tips•Customer Creation and Retention•Coupons & Specials•Badges/User connections
Geotag Specials/Coupons
Don’t forget traditional marketing!
What’s so special about social network geotagging?
Real-time & Historical
Mixed media
Data rich
Huge
Geotagging for Social Good – Disaster Prevention and Response
Earthquakes, hurricanes, mass casualty events….
Features of Successful Social Geotagging
• Intuitive/Easy to Use/Simplicity of Design• Provides for easy user content generation• Makes it game• Provides badges and bling: rewards power
users• Offers specials/coupons• Allows for “friending” and privacy
Design
Content Filtering
Future of Social Geotagging
Mixed media, mapping, augmented reality and more…
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