Generation Z…desire feedback, difference making & diverse teamwork
a mobile, boundary-less & video-centric generation
prefer real-time, transparent & collaborative communication
consider the internet the authority & thus think & approach problems differently
expect & prefer to approach work differently thanks to technology
respond to honest, transparent & authentic messaging
leverage the internet to contribute, be heard & hack work/life
expecT a Short work tenure & strive to gain transferable skills
place a premium on entrepreneurship, innovation & DIY
workplace & marketplace expectations continue to be shaped by technology
cheat sheet
are self-starters, self-learners & self-motivators that will forever change the world of work
Example: Applebee’s
Example: taco bell
Example: Bacardi
Example: LinkedIn
Example: zappos
Example: adobe
Example: mastercard
Example: AIRBNB
Example: burberry
Example: charity water
Example: SAP
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