GATORADECorporate Overview
Company History
• How Gatorade came about: – A University of Florida assistant
coach wondered why his athletes where not performing at their best and asked researchers to figure out why.
– Researchers found that the players were losing electrolytes and fluids through sweat.
Company History
• The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.
Company
• Gatorade is also a product of Pepsi's and is its 4th largest brand as of 2009.
• In 1983 Gatorade was deemed the official sports drink of the NFL (A title it still holds today)
Climate
• Many people drink Gatorade as an everyday beverage, when it is intended for athletic performance
• Changed all products to not contain High Fructose Corn Syrup to fit today’s societies trend of healthier products
• Gatorade now offers an “Elite” series that contains twice the sodium and three times the potassium for elite endurance athletes.
Customers
• Target market– Mainly athletes– Aged 18 – 25– Sports like: Soccer, basketball, baseball, track & field,
football, tennis, etc. – Income does not matter.
• Other– Kids, teenagers, adults– Anyone that wants to be adequately hydrated– Gatorade helps putting back electrolytes and fluids fast
Competitors
Collaborators
• Retail & Grocery Stores:
Collaborators
• Convenience Stores:
Collaborators
• Official Sport Drink of:
SWOT
Strengths•Strong
Market share
•official energy drink for the NFL
•Good reputationand pricing
Weaknesses• 1• 2• 3
Opportunities• Expanding into the African market• Creating a new product line• Adding an MMA athlete as a
sponsored athlete
Threats•Possible
new Taxes
•Energy Drink growth in popularity SWOT
Questions &
Answers
Gatorade Company history How Gatorade came about:A University of Florida assistant
coach wondered why his athletes where not performing at their best and asked researchers to figure out why.
Researchers found that the players were losing electrolytes and fluids through sweat.
History continued
• The researchers then came up with a beverage that helped to replenish the lost electrolytes and this product was named Gatorade.
Opportunities Adding an athlete from Mixed Martial Arts (MMA)
as a sponsored athlete Becoming the official sports drink of the NHL, MMA,
and the PGA Tour (Golf). Creating a new product line, aside from their drinks,
for athlete’s to get the most out of their bodies Expanding into the African market and making more
of their products available to the citizens of Africa (currently only have lemon lime and orange offered)
ClimateMany people drink Gatorade as an everyday
beverage, when it is intended for athletic performance
Changed all products to not contain High Fructose Corn Syrup to fit today’s societies trend of healthier products
Gatorade now offers an “Elite” series that contains twice the sodium and three times the potassium for elite endurance athletes.
Strengths•Strong
Liquidity•Expandin
g Operating Margin & Return on Equity
•Strong Revenue
Weaknesses• Limited iPhone/Mobile Variants• Unsolved Issues regarding Legal
Proceedings• Dependence on Network Providers
Opportunities• Emerging Markets Providing Ladder
for Growth• Scope in Retail Segment• Innovative Products & Designs
Threats•Theft of
Digital Content
•Absence of multiple Distribution network
•Intense CompetitionSWOT
Apple SWOT Analysis
Strengths•Strong
Liquidity•Expandin
g Operating Margin & Return on Equity
•Strong Revenue
Weaknesses• Limited iPhone/Mobile Variants• Unsolved Issues regarding Legal
Proceedings• Dependence on Network Providers
Opportunities• Emerging Markets Providing Ladder
for Growth• Scope in Retail Segment• Innovative Products & Designs
Threats•Theft of
Digital Content
•Absence of multiple Distribution network
•Intense CompetitionSWOT
Apple SWOT Analysis
Threats
• Possible new Taxes• Energy Drink growth in popularity • Marketing keeping the Interest of targeted
customers
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