1 Billion Gamers

187

35

110

105 31180

142

16

17

38

10

18

3rd in the world for videogame development

1st in per capita employment

* Entertainment Software Association, 2011 report http://theesa.ca

16,000 game developers

8 of the top 10 game companies

20% of North America’s bestselling games

* http://theesa.ca

$1.7 billion USD industry

+ 11% growth for past 2 years

+17% forecast for next 2 years

* http://theesa.ca

1 Billion Gamers

187

35

110

105 31180

142

16

17

38

10

18

500 million downloads

1 billion players

200,000 years

300 million

minutes a day

$400 million in 24 hours

$1 billion in 2 weeks

170 hours a year per player…

Or 1 month of full-time work every year

100 million hours

3 weeks of Angry Birds

play

7 days of Call of Duty

What if we could bring these powerful positive

emotions…

to our real lives?

to our workplaces?

to the world’s toughest challenges?

GAMIFICATION

Inventing new kinds of work and business

practices that engage and empower employees,

customers, and consumers as effectively as a good

game

In the last 12 months…• $10+ million in seed capital for a

series of disruptive, gamification startups *

• $25+ million capital to traditional businesses betting big on gamification as a core customer strategy *

• a new $100 million fund dedicated to gamification *

* Venture Beat

Economic Forecasts

2011: $100 million in gamification development *

2015: $1.6 billion *

2016: $2.8 billion **

* Bloomberg Business Week** M2 Research

• FFoursquare

Industry Forecasts

 2014: A primary gamification platform will become as important as Facebook, eBay or Amazon *

2015: More than 50% of organizations that manage innovation processes will gamify them *

* Gartner Research & Analysis

Industry Forecasts

 2016: Nearly 70% of Global 2000

organizations will have at least one gamified application. *

* Gartner Research & Analysis

Top Gamification Movers

SAPOracle

IBMCisco

AutodeskOpen Text

SAP’s Moon Shot:“Gamification

is the path to 1 billion users by 2015.”

 In the U.S., 99% of boys under 18 & 94% of girls play regularly – 13 and 8 hours a

week

92% of two-year olds play games!

“It’s inevitable: soon, we will ALL be gamers.”

1 Billion Gamers

187

35

110

105 31180

142

16

17

38

10

18

Get the slides! slides@

avantgame.com

@avantgame