GAME-CHANGING DESIGN @AJReid93
WHAT DOES THAT MEAN?
WHY GAMES?
Actual Experience
Moving Images with Sound
Static Photograph
Realistic Painting
Line Drawing
Anecdotal Account
Descriptive Account
Abstract Analysis
Statistics
Interactive Media (i.e. Video Gam
es)?
WHY GAMES?
“the art of persuasion through rule-based representations and interactions, rather than the spoken word, writing, images, or moving pictures.” (Bogost, 2007: p. ix)
KILLBOX (BIOME COLLECTIVE)
To reduce the pollution in waters from pharmaceutical residues
Reduce input of medical components in wastewaterSustainable disposal of unused medicine
Technological innovationsChanging consumers’ behaviour
NOPILLS
To investigate the development and application of a serious game that can
effectively raise awareness and understanding of noPILLS as a
precursor to behavioural change
AIMS
OUTCOMES
PhD RESEARCH
PROJECT:FILTER
PROJECT:FILTER
MEASURING AWARENESS?
Impact of Instructional Play
on Awareness
Retained Awareness over Time
Initial Change to Awareness from Play
Pre-study Awareness
Open Play Session
Instructed Play Session
Post-study Awareness
Retained Awareness
‘x’ duration
ARE GAMES ‘THE SOLUTION’?
8 !
THANK YOU! @AJReid93
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