GAJANAND FOODS PVT. LTD.
1 GLOBAL SCENARIO
It is proved by science that smell & taste of spices influence our hunger & it also help in digestion.
There is a very most important in the global market of the different spices. India is principle source
for supply of spices in the global market, though there is a number of other countries viz.
Indonesia, Brazil, Malaysia, Pakistan, Australia, Spain, Egypt and Tanzania and who produce and
supply spices to international market.
1Different countries like--- Arabian countries including Iran, Iraq, Kuwait,
2European countries Iike --- England, France, Holland, Demark were used to buy spices garam
masala ‘s like chilli, coriander, black pepper, cumin, turmeric, garlic, mustard etc.
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2 INDIAN SCENARIO
India is traditionally known as the spices bowl of the world. According to the bureau of Indian
standard about 63 spices are being grown in our county, black paper, cardamom, turmeric and
grouped under major spices and the rest are considered as minor spices based on their important in
foreign trade.
India has always been known as land of spices. Incidentally, vascoda Gama’ s voyage to India
(culicuit) in 1479 A.D. was really neither for any adventure or any legend by for a career in royal
court of Portugal to ensure supply of spices to his country. India is the largest producer and
consumer of spies in the word. Spicescontribution 7.36 to 8.80 percent of the total foreign
exchange earning through exports. India has a global monopoly in spices oil and olco-resis.
India has near monopoly in cardamom, largest producer of turmeric leads in area and production of
ginger till 1990. India is the largest producer and exporter of cardamom ‘‘The queen of spices’’
reins the spices tade.
There has been a continuous demand for readymade Indian spices in available in various masala.
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1.1 INTRODUCTION ABOUT INDUSTRY
Our mother and grandfather were generally making think paste from different spices in stone
mortar with water and the paste was used in preparation of vegetable and other food item to give
special flavors but now the life has become very fast , families have become fragmented and
housewives have no time even for cooking due to socio economic resins they are becoming lab our
conscious and time saver and adoptable for ready to use articles and ingredients spices which are
supposed to be added in every preparation in morning hours for good taste and flavor the ground
spices have a very important role in saving time and labour during cooking hours.
The commercial enterprise could realize the problem of housewives in using the spices and started
producing ground spices; they made available different common group spices in appropriate peck
at reasonable rates affordable to the common house ladies for ready to use them in preparation of
various kitchen and food items.
Today item has been charged so all person readymade material for the entire place. There for
demand of the readymade is increasing now. So fulfill of that demand of readymade masala today
there are Lots company in the market like Vis Ramdev Gajanad, Badshah, MDH, Swad, wonder,
etc. there are lage competition between these company. This company’s gives the different type of
Masala, Spices, instant mix, Hing, Garam masala, Papad and some one there also.
There for today many company of the readymade masala and there are providing masala to the
market and society today his demand is also increase of these masala before few period the women
can made masala by his hands but, today the scenario has been change and all are demand
readymade masala. Ramdev, badshah, MDH, are oldest one masala’s companies but today in the
market there so many company of readymade masala. But all of the them that company are festally
growing who providing good qualitative product at a comfortable price and good awareness and
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availability in the market. Thus in markets there large competitions between these companies for
increasing his market share.
1.2 INTRODUCTION ABOUT THE COMPANY
GAJANAND FOODS PVT.LTD. Ahmadabad was founded and established by shree Natvarbhai k.
Patel in the year 1982. At Gajanand foods, we explored many avenues of business and finally
identified these spices as the subject of our business.
We at Gajanand foods, Ahmadabad started a small unit in 1983 and since then we tried to
maintained quality in our entire product. At present our company has grown all most five times
than we started with, that is only due to our quality, proper customers in our city Ahmadabad, our
state Gujarat, our country India and now in universe.
Our aim to reach million of kitchens can be achieved through customers love, trust and
proper feedback for our products.
Each of innumerable spices possesses a unique taste and distinctive flavor.
Ahmadabad went in to an ambitions expansion plan in the year 2005 and developed
PATELJI brands of various spices to suit the multiple tastes of the vegetarians.
PATELJI brands is being developed at a separated unit with standard quality and its
marketing network has already started under the banner of GAJANAND FOODS PVT
LTD.
We believe in the universal truth and always work the motive of quality consciousness.
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1.3 COMPANY PROFILE
1.3.1 CORPORATE OFFICE
GAJANAND FOODS PVT LTD.
Gajanand house, Rannapark.
Ahmadabad-380061
Gujarat, India.
Phone :091-79-748 85 21, 22, 23
Fax :091- 79-7488524
Email :export @ gajanandfoods.com
Website :www.gajanandfoods.com
1.3.2 WORKS OFFICE
GAJANAND FOODS PVT LTD..
Gajanand house, Rannapark.
Ahmadabad -380061
Telephone :07488521-22-23
Contact person :Mr. Jayesh Patel
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1.4 EXISTING MANAGEMENT BODY:
NO NAME DESIGNATION
1 JAYESH BHAI PATEL CHAIRMAN &
MARKETING
MANAGER
2 SAMIR BHAI PATEL DIRECTOR
3 BHUMIBEN PATEL DIRECTOR
4 SHWETA BEN PATEL DIRECTOR
5 HARSHAD BHAI PATEL FACTORY INCHARGE
6 NAVNEET BHAI PATEL FACTORY INCHARGE
7 MANISH BHAI
AGRAVAL
PACKING INCHARGE
1.5 INTRODUCTION ABOUT ALL PRODUCTS
The Gajanand foods PVT LTD. Product basic three types of product which are as under.
A. Blended spices
B. Basic powder
C. Instant mix
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1.5.1 BLENDED SPICES
We produced blended spices using finely grind ingredients in their unique proportion
considering India cooking pattern.
They use latest technology for grinding and mixing the ingredients.
We believe that quality and consistency is everything.
1. Garam masala
2. Tea Masala
3. Achaar Masala
4. Pavbhaji Masala
5. Asafetida :(Hing)
1.Garam Masala
Regularly used spices in Indian kitchen.
Mainly used for all types of vegetables = Masaladal, Samosa, Potato vada, Pattice, and all types of
farsans.
Available in packs
50, 100, 200, 500, 1000 Gms.
Contect
Black paper, Fennel, Cinnamon, Nagkesar, Salf, Store, Flower, Chilly, Triffla, Tejpatta, Cloves,
Badian, Aramon, White paper, Cumin, Cassia, Caraway.
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2. Tea Masala
Tea for good fragrance and special taste.
Whole day’s freshness and strong feeling in single cup with gajanand tea Masala.
Available in packs:
50 Gms.
Contect:
Black paper, Ginger, peppermul, Green Cardamon, Cinnamom, Nutmeeg, Jacantry.
3. Achaar Masala
One can make pickles of unripe mango as well as various vegetable
Pickles like lemon, cucumber, carrot, gunda, garlic, kerda etc.
Available in packs:-
200, 500 Gms.
Contents:-
Chilly, mustard, mustard oil, turmeric, fenugreek, salt, asafetida.
4. Pavbhaji Masala
Today’s favorites dish on all over the Gujarat just adds a bit of masala to get great
and spicy taste.
Available in packs:-
50 Gms.
Contents:-
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Coriander, chilly, cumin, tejpatta, black paper, stone flower, clove leaf, common salt, fennel
clove, triffla, black cardamom, anistar, caraway.
5.Asafetida : (Hing)
Superior taste and fragrance.
Mixture of finest ingredients, it’s a great flavor of dishes, pickles and sauces.
Add small value to your food and get best result…
Available in packs:-
50, 100 and 200 Gms (G-1, G-9, Super Agmark brand)
Contents :-
Wheat flour, Gum Arabic, Asafetida.
1.5.2 BASIC POWDER
With Gajanand basic powder one can enjoy the delightful taste of goodness.
6.CHLIY (MIRCHI)
A member of capsicum family, chilies are available in more than 200 different
varieties from all over the world.
A member of capsicum family, Chilly are available in more than 200 different varieties from all
Over the world. It is having a tasted from mild to strong hot, used in almost in any type of
food….. Indian, Chinese, Japanese, Mexican. Indian is one of the largest producer and exporter of
chilly.
They have also introduced a special category of like Kashmiri chilly powder, which used for more
tasty food and pickles.
Available in packs:-
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50, 100, 200, 500 and 1000 Gms.
Also available in pet jar of 500 Gms.
7.CORIANDER: (DHANIYA)
A member of parsley family, coriander has a slightly sweet-smelling odors and a
pleasant aromatic taste.
It is used in soft drink industries and in the food industries.
The distilling industry (especially for gin) is the largest user of coriander seed.
Available in packs :-
100, 200, 500 Gms.
1.5.3 INSTANT MIXES
Now a day’ s people needs instantly with quality and taste. They have introduced several instant
products, which don’t require any special attention, skill amd enough time for preparation. With
Gajanand instant foods one canenjoy the delightful taste of goodness.
1.DAHIWADA
Any day …. Any time you can have …it require very few times for preparation with our instant
recipe.
AVAILABLE IN PACKS :-
200, 500 Gms.
2. DALWADA
Rain is falling, Dalwada eating, hot dalwala with pieces of onion and fried green chilly flavored
with salt …… real experience of hot biting.
Available in packs :-
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200, 5000 Gms
.
3.DHOKDA
Most favorite dish of Gujarati family and now every Indian is fane of such food. Gajanand has
special masala for it.
Available in packs:-
200, 500 Gms.
4.DHOSA
To make it thin and crispy, it is requires a special skill, south Indian are expert in the
preparation of Dhosa.
It is served with sumbhar, coconut chatni and potato in side the vegetable in side the
thin layer of Dhosa.
Available in packs:-
200, 500 Gms.
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2.1 OBJECTIVE OF THE PROJECT
PRIMARY OBJECTIVE
To study the satisfaction level of retailer.
SECONDARY OBJECTIVE.
To know competitive position of Gajanand masala among the sample area.
To get acquainted with the complaints and problem of retailers.
to known the market position of Gajanand masala.
To find out the strength and weakness of the Gajanand masala.
To study the major players in Ahmedabad market
To study about loose market and specific brand’s spices with comparison of Gajanand
Spices
.
2.2 RESEARCH DESIGN
I asked the question to the retailer’s only ones and I have collected information from 100 retailers
about satisfaction level of Gajanand basic spices.
So it is descriptive cross sectional design.
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For the marketing research by the survey of retailers I have used a comprehensive research design
which is conclusive research design. In which I have undertaken the cross sectional design of the
descriptive research design.
2.3 DATA SOURCE
The researcher can gather
Primary data
Secondary data
Primary data = in primary data I have taken the survey of the retailers of Gajanand masala and
their views or responses regarding Gajanand masala are primary data for me.
Secondary data= in secondary data I have used internet ,previous project report and books,
magazines.
2.4 RESEARCH APPROACH
PRIMARY DATA CAN BE COLLECTED BY FIVE WAY
Observation
Focus group
Surveys
Behavior data
Experiments
In my marketing research survey I had collected primary data through survey research. Survey best
suited for descriptive research and it is only concerned with getting practical knowledge. I had
undertaken survey to learn about retailer’s satisfaction and preference of Gajanand.
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o In short here survey method is more suitable and reliable to gathering information
from the market relating to Gajanand products.
2.5 RESEARCH INSTRUMENT
Instrument means thing by which primary data are collected. I gather the primary data by taking
instrument of questionnaires with help of personal interview and personal contact. In my
questionnaires I include two type of question like closed ended and open ended.
Closed ended:-
It refers to provide two or more possible alternative to the respondent.
Open ended:-
In this type questions, the respondents give answer in their own words.
2.6 SAMPLING PLAN
After deciding on the research approaches and instrument, the marketing research must design a
sampling plan. This plan calls for three decisions.
2.7 SAMPLING UNIT
Means who is to be surveyed? The marketing research must define the target population that will
be sampled. I can take as a sample to the retailer of marketing report.
2.8 SAMPLING SIZE
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How many retailers should be surveyed? Large sample give the more reliable result than few
samples but here it is one limitation time fixed so I can take 75 samples of the different city and
that is enough for the subject of “RETAILER SATISFACTION”
2.9 SAMPLING PROCEDURE
How the respondent should be chosen? To obtain representative sample and that is one can take as
on non probability sampling that are very useful in many circumstances because there are time and
cost involved in probability sampling.
2.10 SAMPLING TECHNIQUES
For survey research I have undertaken the non probability sampling techniques. In this technique I
have taken the convenience sampling technique because of the convenience of time, cost and place
of the research and for convenience of the analysis of the data.
2.11 SAMPLING CONFIGURATION
Sampling configuration mean to take sample from the market as on his own arrangement for taking
sample from the population. I can take sample from the three city is that the vijapur,
himatnagar ,idar. In this city I can take sample for the marketing research.
2.12 CONTACT METHOD
I used generally the personal interview for the survey regarding marketing research of the
respondents.personal interview is the best method to collect data accurately.
PURPOSE
The main purpose for research on Gajanand masala is to define retailer’s satisfaction in Gajanand
masala.
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2.13 ASSUMPTION OF THE PROJECT
I have marketing research report so that is not perfect or completely perfect because there are
many assumption for taking different things sample , the taking answer from the respondent or the
retailer, such assumptions of the different things are as under.
I can take few samples for marketing report that is enough for me but that is my
assumption.
I am chosen few samples from the Rannapark, Chandlodia, & Vadaj these are enough for
marketing research report,that is also my assumption.
I am assuming that all respondent give truthful answer even.
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Q.1 DO YOU SELL MASALA PRODUCT?
RESPONDENTS SELLING MASALA
ANSWER NO.OF RESPONDETS PERCENTAGE
YES 50 67%
NO 25 33%
TOTAL 75 100%
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INTERPRETATION
Form this question we have found that 67% retailers are selling the masala’s product. In short I
visited 75 retailers out of them 50 retailer are selling’s product. That is we will see by the way of
table and graph. I conclude from the graph that 67% retailer are selling and aware about the
masala’s product.
Q.2 WHICH MASALA BRANDS DO YOU SELL?
BRANDED POWDER MASALA SELLING
COMPANY NAME
NO. OF
RESPONDENT (IN%)
GAJANAND 30 60%
RAMDEV 5 10%
WONDER 5 10%
MDH 3 6%
BADSHAH 4 8%
OTHER 3 6%
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INTERPRETATION
From the above chart and diagram we can see that retailers are selling Gajanand masala more than
the other companies. Like WONDER, MDH, BADSHAH. They sell Gajanand’60% and only 10%
wonder, other 6%.
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Q.3 HOW LONG YOU ARE SELLING GAJANAND MASALA?
HOW LONG RETAILER SELLING PRODUCT OF GAJANAND
TIME RETAILER PERCENTAGE
LESS THAN YEAR 10 33%
MORE THAN YEAR 20 67%
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INTERPRETATION
I seen the above graph and find out that 50% retailer selling the product of Gajanand that is good
for the company but I am find out that the company’s product not very well continuous in city
Ahmedabad so in that city company have required to starting his selling of the product thus his
selling will increase automatically.
Q.4 ACCORDING TO YOU THE QUALITY OF GAJANAND MASAA IS?
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QUALITY OF GAJANAND
MASALA
QUALITY RETAILER PERCENTAGE
EXCELLENT 7 23%
VERY GOOD 6 20%
GOOD 6 20%
FAIR 6 20%
POOR 5 17%
GAJANAND FOODS PVT. LTD.
INTERPRETATION
From the above chart & diagram, the major proportion of retailers is satisfied with the margin of
masala.so it beneficial for the company. About 20% of retailers have voted in good category.
Q.5 ACCORDING TO YOU WHAT IS IMPORTANT FOR SELLING READYMADE
MASALA ?
IMPORTANT THING SELLING REDYMADE
MASALA
IMPORTANT THING RETAILER PERCENTAGE
PRICE 7 23%
AWARNESS 9 30%
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SCHEME 5 17%
AVALABBILITY 4 13%
QUANTITY 5 17%
INTERPRETATION
We find out from the graph that the schemes on the particular product as well as quality of
specified products are importance for selling any readymade masala. So that the Gajanand foods
pvt. ltd.has required to increases scheme on that tire product and not required to charges its
quantity because it is good that is we have seen in above question.
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Q.6 ACCORDING TO YOU BASEDON PRICE OF BRANDED MASALA WITH ITS
QUALITY AND QUANTITY IS?
PRICE,QUALITY&QUANTITY OF GAJANAND MASALA
PRICE RETAILER PERCENTAGE
EXTREMELY AFFORDABLE 5 17%
QUALITY AFFORDABLE 4 13%
SLIGHTLY AFFORDABLE 6 20%
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NEITHER AFFORDABLE 3 10%
SLIGHTLY NON AFFORDABLE 7 23%
QUITE NON AFFORDABLE 3 10%
EXTREMELY NON AFFORDABLE 2 7%
INTERPRETATION
I analyzed the above graph and determine from that,the price,quatity of Gajanand product is
affordable so company have not required to do changes in its price because it is affordable for its
customer. So can say company can emphasize to other features of the product
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Q.7 HAVE YOU EVER FOUND THE SHORTAGE OF GAJANAND MASALA?
SHORTAGE OF GAJANAND PRODECT
SHORTAGE RETAILER PERCENTAGE
YES 10 33%
NO 20 67%
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INTERPRETATION
Above graph shows that the retailers of Gajanand product are never face the shortage of its product
so that is the strength of the company and also plus point of the company.
Q.8WHICH PRODUCT OF THE GAJANAND MASALA IS LARGELY SELLING?
LARGELY SELLING PRODUCT OF GAJANAND
PRODUCT RETAILER PERCENTAGE
SPICES 6 20%
INTANT MIX 7 23%
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MASALA 9 30%
HING 8 27%
INTERPRETATION
We conclude from the graph that product is the hing and masala selling largely. So company has
required increasing selling of other product also by increasing its promotion in that product and
this largely selling so try for that increase it’s selling of the product.
Q.9 HOW OFTEN DOES COMPANY’S SALES PERSON VISIT YOUR SHOP?
FREQUENT
(IN %)
TWICE IN A WEEK 12
ONCE IN A WEEK 10
8
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FORT NIGHT
INTERPRETATION
The above chart and diagram indicates the visiting criteria of sales person in the retailer’s shop.
The product’s marketability depends on the sales efforts of sales person. As the masala is
perishable product, 40% of the total retailers visit the shop Twice in a week. This indicates the
company has strong distribution channel in the market. 33% retailer visits the shops once in a
week.27% retailer visits shop at Fortnight.
Q.10 RANK THE FOLLOWING ACCORDING TO GIVEN FEATURE.
RANK OF GAJANAND BY DIFFERENT RETAILER
FEATURE/RANK 1 2 3 4 5 TOTAL
MARGIN 5 7 9 4 5 30
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CREDIT PERIOD 7 9 3 5 6 30
SERVICES 8 6 7 4 5 30
SCHEME FOR CUSTOMER 6 5 4 7 8 30
SCHEME FOR RETAILER 9 5 8 3 5 30
1. MARGIN
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INTERPRETATION
The abovegraph reveal that the scheme for retailer of the Gajanand17% retailers gives the first
rank for scheme for customer of company 23% retailers gives second rank 30% retailers gives
third rank and respectively 13% and 17% retailers gives fourth and fifth rank to the scheme for
customer of the company the fifthrank show highest graph in scheme of Gajanand and first rank
graph is very low, so I suggested to the company it has need to be increase its scheme.
2. CREDIT PERIOD
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INTERPRETATION
The abovegraph reveal that the scheme for retailer of the Gajanand 23% retailers gives the first
rank for scheme for customer of company 30% retailers gives second rank 10% retailers gives
third rank and respectively 17% and 20% retailers gives fourth and fifth rank to the scheme for
customer of the company the fifthrank show highest graph in scheme of Gajanand and first rank
graph is very low, so I suggested to the company it has need to be increase its scheme.
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3. SERVICES
INTERPRETATION
The abovegraph reveal that the scheme for retailer of the Gajanand 27% retailers gives the first
rank for scheme for customer of company 20% retailers gives second rank 23% retailers gives
third rank and respectively 13% and173% retailers gives fourth and fifth rank to the scheme for
customer of the company the fifthrank show highest graph in scheme of Gajanand and first rank
graph is very low, so I suggested to the company it has need to be increase its scheme.
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4. SCHEME FOR CUSTOMER
INTERPRETATION
The abovegraph reveal that the scheme for retailer of the Gajanand 20% retailers gives the first
rank for scheme for customer of company 17% retailers gives second rank 13% retailers gives
third rank and respectively 23% and 27% retailers gives fourth and fifth rank to the scheme for
customer of the company the fifthrank show highest graph in scheme of Gajanand and first rank
graph is very low, so I suggested to the company it has need to be increase its scheme.
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5. SCHEME FOR RETAILER
INTERPRETATION
The abovegraph reveal that the scheme for retailer of the Gajanand 30% retailers gives the first
rank for scheme for customer of company 17% retailers gives second rank 27% retailers gives
third rank and respectively 9% and 17% retailers gives fourth and fifth rank to the scheme for
customer of the company the fifthrank show highest graph in scheme of Gajanand and first rank
graph is very low, so I suggested to the company it has need to be increase its scheme.
Q.11 WHICH SCHEME OF MASALA MANUFACTURE WOULD YOU LIKE MOST?
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SCHEME FOR MASALA MANUFACTURER
SCHEME RETAILER PERCENTAGE
BUY ONE GET ONE FREE 12 40%
RETAILER SCHEME 8 27%
TARGET TO RETAILER 10 33%
INTERPRETATION
I conclude from the graph that the customer scheme are very well continue in the market because
customer always those product in which they can get any benefit from that so company have
required to gives customer oriented scheme. And also company have required to gives retailer
scheme and gift on purchase
scheme is also important for increase its selling of product. Company increase its market share
when they can gives the different scheme in the market on its product.
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Q.12 ARE YOU SATISFIED WITH ADVERTISEMENT DONE WOULD YOU LIKE
MOST?
SATISFACTION OF ADVERTISEMENT
RETAILER ANSWER PERCENTAGE
17 YES 57%
13 NO 43%
INTERPRETATION
I conclude from the above graph that the advertisements of Gajanand around 57 percent retailers
are satisfied and remaining 43 percent are dissatisfied. According to the my research company
doing advertisement but that the company required to increase its different ways of advertisement
source.
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Q.13 WHAT IS THE PAYMENTSYSTEM GAJANAND MASALA?
To know about the payment system paid by the retailers in the company.
Finding of this question.
PAYMENT
SYSTEM CASH CHEQUE CREDIT
ADVANCE
DRAFT
NO OF RESP. 11 8 6 5
(IN%) 37 27 20 16
INTERPRETATION
In the above chart and diagram, most of the retailers are paying the payment by cash. In semi
urben area the retailers are given credit facility. No one can pay the payment by advance draft.
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GAJANAND FOODS PVT. LTD.
4. FINDING
I Analyzed whole questionnaire and make few findings which are as under.
At the time of my research I am finding that 75% RETAILERS ARE SELLING THE
PRODUCT OF GAJANAND COMPANY.
Retailer are satisfied by the margin of Gajanand product selling because customer gives good
response for his purchasing. Gajanand foods pvt. ltd. Gives good services to its retailer as per
the order.
Taste attribute wise Gajanand masala performance is superior among all brands
The price of the product is affordable as per the quality and quantity provided by the firm.
Over all the payment system of retailers in the company is done by cash.
As the masala is perishable product the most of the salesman are visiting the retailers twice in a
week and average sales man are visiting once in a week.
The brand image of the Gajanand is very high as compared to competitor brand like wonder &
MDH but not high than ramdev and for the brand image building company using media like
regional television channels and newspapers.
I found that in the market the scheme are buy one get one free & gift article free very well
continue, so company have need to go for that.
Some of respondents selling Gajanand masala from 3-5 years because they satisfied with
quality of product and effective price.
N.P.COLLAGE OF COMPUTER STUDIES & MANAGEMENT,KADI Page 39
GAJANAND FOODS PVT. LTD.
5. RECOMMENDATION
I found few recommendations and suggestion to the company which is mentioned below.
Gajanand foods pvt. ltd. Has required marketing advertisement for increasing its product
awareness to its retailer and this is required to do in the local television channel.
The company should change in the credit policy and margin for attract retailer to sales
more the company’s product according to the seen competition.
Company should try for its advertisement by the way of free gift on news paper purchase
and gives free pre decide product to them.
Company should improve the retailer’s channels.
Company has also required increasing its advertisement by the point of purchase and
poster, T.V. & the company should improve the availability of masala to the retailers.
N.P.COLLAGE OF COMPUTER STUDIES & MANAGEMENT,KADI Page 40
GAJANAND FOODS PVT. LTD.
6. BIBLIOGRAPHY
BOOKS;
PHILLIP KOTLER “marketing management by “, ‘published by ‘TATA mc GRAW HILL’
MAGAZINE:
“BOOKLET OF GAJANAND FOODS”
By ‘GAJANAND INDIA FOODS PVT.LTD’
SEARCH ENGINE:
WEBSITE:
www.Gajanandfoods.com
N.P.COLLAGE OF COMPUTER STUDIES & MANAGEMENT,KADI Page 41
GAJANAND FOODS PVT. LTD.
QUESTIONNAIRE
RETAILER SURVEY FOR GAJANAND PRODUCTS
Dear sir ,
I am coming from n.p.college of computer of studies & management kadi. I am a student of
T.Y.B.B.A. I am here to know your valuable suggestion about Gajanand products. I insure you
that, data provided by you will be used for academic purpose
only.-----------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------
To show your
Options.
1 Do you sell masala product?
( ) YES ( ) NO
2. Which masala brands do you sell?
( ) Gajanand ( ) ramdev
( ) wonder ( ) MDH
( ) badshah ( ) others specified
3. How long you are selling Gajanand masala?
( ) less than year
( ) more than year
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GAJANAND FOODS PVT. LTD.
4. According to you the quality of Gajanand masala is?
( ) excellent ( ) poor
( ) fair ( ) good
( ) very good
5. According to you what is important for selling readymade masala?
( ) price
( ) availability
( ) quantity
( ) awareness
( ) scheme
6. According to you based on price of branded masala with its quality and quantity is?
Affordable (1),(2),(3),(4),(5),(6),(7) non affordable
1. Extremely affordable
2. Quite affordable
3. Slightly affordable
4. Neither affordable
5. Slightly non affordable
6 quite non affordable
7. Extremely non affordable
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GAJANAND FOODS PVT. LTD.
7. Have you ever found the shortage of Gajanand masala?
( ) yes ( ) no
If yes than when ----------------------------------------------
8. Which product of the Gajanand masala is largely selling?
( ) spices ( ) instant mix
( ) hing ( ) masala’s
Other, please specify--------------------------------
9. How often does company’s sales person visit your shop?
Twice in a week ( )
Once in a week ( )
Fort night ( )
10. Rank the following according to given feature.
brands margin Credit
period
services Scheme
For
customer
Scheme
For
retailer
quality price
Gajanand
Ramdev
Badshah
Wonder
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GAJANAND FOODS PVT. LTD.
Gajanand
11. Which scheme of masala manufacture would you like most?
12. Are you satisfied with advertisement Does Company?
( ) yes ( ) no
-if no than which advertisement done would you like most?
( ) delivery van ( ) wall painting
( ) radio ( ) newspapers
13. What is the payment system Gajanand masala? What is your opinion of Gajanand
payment system?
( ) cash ( ) credit
( ) cheque ( ) advance draft
14. Which kind of sales promotion effort do you expert in masala?what
( ) advertising ( ) coupon ( ) discount
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GAJANAND FOODS PVT. LTD.
15. If consumer demand masala which brand will you suggest? Why
___________________________________________________________
___________________________________________________________
Personal details:-
Name of Shop _______________________________________________
Name of Owner _______________________________________________
Age _______________________________________________
City _______________________________________________
Address _______________________________________________
Contact No __________________________________
-
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