“There are many data warehouse providers, but the real challenge is in consolidating fans into a single profile, and Phizzle does that better than anyone.” - Christopher Zeppenfeld Senior Director of Business Intelligence RESULTS•Identifiedmorethan50%ofHornets19millionfanswereduplicaterecords•Savedover$1.5Millionand10,000hoursofconsulting•Aggregatedover25millionfanandconsumerinteractionssuchassocial,email,phonecalls,webactivity,ticketpurchasesandmore•Generated$156,000inadditionalticketsalesVisitphizzle.comorphz.iotolearnhowourAPIsolutionshelpyouidentify,engage,analyzeandmonetizelegacyand3rdpartydatatobuilduniqueconsumerprofiles.Call877-744-9953oremail:sales@phizzle.com

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EXECUTIVESUMMARY:Likemanysportsteams,andorganizations,theCharlotteHornetshaveasiloeddatalandscape.ChrisZeppenfeld,atechnologypioneerinthesportsindustry,desiredaholisticpictureoftheirconsumerandfandatainordertomaximizerevenueandenhancethefanexperience.WithPhizzle’sFanTracker™APIanddatamanagementsolutions,theCharlotteHornetshaveareal-time,cross-channeldataprofileforeachoneoftheir9.5millionfans,andaunifieddatawarehousewithSAPHANA.Datafromthirdpartyapplications,bothlegacyandreal-time,populatePhizzle’s360-degreeFanTracker™profilewithup-to-the-minutebehavioraldataoneachindividualfan.Phizzle’sFanTracker™profilerevealsdetailedinsightsintoafan’sbehaviorincludingsentiment,purchasehistory,interactions,andfanvalueacrossanomni-channellandscape.

THECHALLENGE:TheCharlotteHornetsutilizenumerous3rdpartyapplicationstoruntheirdifferentbusinessprocessesandcollectpurchasingandbehavioraldataontheirfans.WithnumerouswaysforaHornets’fantotouchthebrandbothin-venueanddigitally,massiveamountsofdataarecollectedandstoredinsiloed3rdpartyapplicationdatabases.Analyticscouldbeappliedtoindividualdatasetswithinaparticularchannel,however,constructingthecompletefanstorythatencompassesreal-timebehavioracrossallbrandtouchpointscouldnotbeachievedundertheirexisting,disconnectedmodel.Whileadatawarehouseseemedtheobvioussolution,theHornetsrealizedthemainchallengewouldbeconsolidatingrecordsacrosschannelsthatexistforanindividualfan,andlinkingthemtoasingleidentity.Amanualdedupingprocesswouldproveextremelycostlyandtimeconsuming.Additionally,theneedforreal-time,highvolumedataaccessibilitywouldlikelyaddtothecostofintegrationandwarehousing.HornetsObjectives:

• Achieveasinglefanidentityacrossanomni-channellandscape• Understandfanvalue.• Utilizeanalyticstodriverevenue.

THEPHIZZLESOLUTION:Usingtheextensivephz.ioAPIprovidedastreamlinedintegrationsolutionthateliminatedanydisruptiontotheHornet’soperationalworkflows,enablingtheteamtomaintaintheirnormalbusinessprocesses.Thephz.ioMiddlewarewasdeployedtostreamdatatoSAPHANA,allowingit

ABOUTPHIZZLE:Phizzle’sConsumerEngagementCloudispoweringthedigitaltransformationforsports,entertainment,andconsumerbrandsandrevolutionizingthefanexperience.Phizzleintegratesnumerousdatasourcestoholisticallyunderstandeachfan'sbehavior,identifyuniqueandpersonalizedmarketingopportunities,andautomateengagementtotapintofans’interestsanddesires.DeliveredthroughAPIintegrationwithphz.io,PhizzleleveragesthepowerandscalabilityofSAPHANA,alongwithrobustbusinessintelligenceanddatavisualizationfromSAPCloudforAnalytics.

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toscalewiththeHornetshighvolume,real-timedatademands.PhizzleProductsandServicesUsed:

• FanTracker™-TheFanTracker™APIandalgorithmwereusedinordertoconsolidateasinglefanidentity.• phz.ioMiddleware-Thephz.ioMiddlewarewasusedtostreaminnearreal-time,millionsofrecordstotheSAPHANAdatawarehouse.• phz.ioSAPHANABestPractices-Toensureoperationalstabilitywhilereceivingdatafromanomni-channellandscape.

RESULTS:•Identifiedmorethan50%ofHornets19millionfanswereduplicaterecords•Savedover$1.5Milliondollarsand10,000hoursofconsulting•Aggregatedover25millionfanandconsumerinteractionssuchassocial,email,phonecalls,webactivity,ticketpurchasesandmore•Generated$156,000inadditionalticketsales

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BENEFITS:•AccesstoSAPHANA–atrusteddatawarehousesolutionprovidingthespeed,performanceandagilitynecessaryforliveevents•EasyAPIintegrationdeliveredresultswithminimaldisruptiontotheHornetsexistingworkflows•Phizzle’sFanTracker™APIautomatesthecreationof360-degreefanprofileswithdatafromallchannels,updatedinreal-timeandsignificantlyreducesimplementationcosts.

MOVINGFORWARD:HowtheHornetsplantouseFanTracker™Profiles:

•Incorporatemoredatasourcessuchasmobiledataandfoodandbeverage.•Utilizemetricstoincreasee-commercesalesaswellasprovidedeeperinsightintoconsumerbehaviortoprovidetailoredofferings.•DeliveraholisticpictureoftheHornetsrevenueacrossallchannels.