The Future o! Visual Content Marketing
Adam Helweh @secretsushi
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@Secretsushi2
Why visual
content?3
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CurrentTrends
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Google+“Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content.”
- Mark Zuckerberg
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Youtube
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EmergingTrends
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MoreIn!ographics
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..
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Visually
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Crowdsourced
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Part o! theConversation
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Explorable
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Living Images
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Bit SizedVideo
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Interactive Data
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The(not so distant)
Future
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3D Printing
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www.secretsushi.com | [email protected] | @secretsushi
Questions? Want to talk?
[email protected] @Secretsushi
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The Best Visual Content
• Tells a story
• Enhances the content around it
• Is appropriate for the medium
• Is on brand
• Is optimized for its channel
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Emerging Trends
• Rise of infographics - Visually & Piktochart
• paint your pizza
• Lytro
• Kotaku annotations
• Echograph
• Vine
• Interactive data
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Not so distant Future
• Optimized for mobile
• hashtags everywhere (Facebook)
• 3d Printing
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Current Trends
• Social brand pages more visual
• Content channels more visual◦ Tumbler- Animated gifs - Today show on tumbler using gifs
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Emerging Trends
• Social brand pages more visual
• Content channels more visual◦ Tumbler- Animated gifs - Today show on tumbler using gifs
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by Adam Helwehof Secret Sushi Creative Inc.
Getting to Know the Mobile Consumer
& Mobile Marketing
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