Samuel Pranata Sales & Marke0ng Martha Tilaar Group
SHOP ‘Til You Drop
RETAIL 1.0
RETAIL 2.0
RETAIL 3.0
Lesson: 1
Lesson: 2
Lesson: 3
Lesson: 4
Lesson: 5
Future Retail Strategy Sales
• Create A2en3on • Create Excitement • Create Crea3ve Sales
Marke;ng
• Build Iden3ty • Build Emo3onal • Build Community
For consumers, the variety of the contact points is surprising and inspira;onal (CREATE ATTENTION)
Consumers are looking for the comfort of the known and the excitement of the new. Henk GianoOen (CREATE EXCITEMENT)
If it doesn’t sell, It is not crea;ve David Ogilvy (Create Crea;ve Sales)
Having an iden;ty is one thing. Being born into an iden;ty is quite a different maOer. Henry Rollins (BUILD IDENTITY)
Starbucks
You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. Howard Schultz (BUILD EXPERIENCE)
Every successful individual knows that his or her achievement depends on a community of persons working together. Paul Ryan (BUILD COMMUNITY)
Reference • Melanie Mcintosh (Inspire Retail Solu3on)
• 1:1 The Essence of Retail, Michael Van Tongeren
• February 25, 2008 ·∙ Filed under News Clips ·∙Tagged American, effec3ve merchandising, how to, Marke3ng, Merchandising
• Source Picture: Coloribus, Youtube and Internal Company
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