The Future of Retail FashionKyle Werstein, MCAD
The Industry
Increasingly in the cloud
The Industry - What is the state of the retail industry?
E-retail spending to increase 62% by 2016 http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016
The Industry - What is the state of the retail industry?
Bounced back 9% in sales since this time last year http://www.census.gov/retail/marts/www/marts_current.pdf
The Industry - What is the state of the retail industry?
Online now accounts for almost 6 percent of total retail sales. http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
The Industry - What is the state of the retail industry?
Mobile shopping rose, but social media sales fell in Q1 2012 http://www-03.ibm.com/press/us/en/pressrelease/38349.wss
The Industry - What is the state of the retail industry?
Small is the new big.
http://www.guardian.co.uk/sustainable-business/blog/fashion-industry-trends-innovation-small-business
The Industry - What is the state of the retail industry?
Leading Trends:
The Industry - Leading Industry Trends for Online Shopping
Personalized shopping experiences.http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
The Industry - Leading Industry Trends for Online Shopping
Flexible Shipping Models(site to store, store to home)http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
The Industry - Leading Industry Trends for Online Shopping
Brick and Mortar in the cloud.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
The Industry - Leading Industry Trends for Online Shopping
Flash deals.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php
The Industry - Leading Industry Trends for Online Shopping
The next big thing:
The Industry - The Next Big Thing for Online Retail
Increased social media integrationhttp://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
The Industry - The Next Big Thing for Online Retail
Social shopping
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
The Industry - The Next Big Thing for Online Retail
User Generated Content
http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/
The Industry - The Next Big Thing for Online Retail
International commerce
http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/
The Industry - The Next Big Thing for Online Retail
Retail-based social networks
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
The Industry - The Next Big Thing for Online Retail
Deal Aggregators
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/
The Industry - The Next Big Thing for Online Retail
New technology:
The Industry - Technology Trends and Innovations
Motion Tracking/Capture
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
The Industry - Technology Trends and Innovations
Shopping on iPad/touchscreens
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
The Industry - Technology Trends and Innovations
Seamless social media integrationhttp://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/
The Industry - Technology Trends and Innovations
Group Shopping
The Industry - Group Shopping as a Platform
“provides a very compelling advertising product for them to [gain access to] largely untapped local markets,” - Lee Helmanhttp://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars
The Industry - Group Shopping as a Platform
With Groupon, Gap took in $1mil in one day.http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars
The Industry - Group Shopping as a Platform
Sites using social media in exciting ways:
The Industry - Sites using Social Media in Exciting Ways
On Modcloth, users share, vote on and submit custom clotheshttp://www.modcloth.com/storefront/products/be_the_buyer
The Industry - Sites using Social Media in Exciting Ways
Threadless is famous for its crowdsourced approach to t’shttp://www.threadless.com
The Industry - Sites using Social Media in Exciting Ways
FAB integrates with Twitter and Facebook and grows virallyhttp://www.fab.com
The Industry - Sites using Social Media in Exciting Ways
Polyvore lets users share fashion mood boardshttp://www.polyvore.com
The Industry - Sites using Social Media in Exciting Ways
Snapette’s Instagram integration lets users share accessory findshttp://www.snapette.com
The Industry - Sites using Social Media in Exciting Ways
Wanelo integrates with Chrome and Firefox as browser extensionshttp://www.snapette.com
The Industry - Sites using Social Media in Exciting Ways
Stylmee lets users share and sell in virtual shop spaces for rewardshttp://www.stylmee.com
The Industry - Sites using Social Media in Exciting Ways
Shopholler lets users create opinion polls to share with friendshttp://www.shopholler.com
The Industry - Sites using Social Media in Exciting Ways
Fashion Retail
Leading Online Brands
Fashion Retail - Leading Online Brands
JC Penney:-Free site to store shipping-Easy to navigate site-Name brands at low prices
http://www.jcpenney.com
Fashion Retail - Leading Online Brands
Gap:-Exclusive online colors-Great user experience-Partnerships with outside brands (GQ)
http://www.gap.com
Fashion Retail - Leading Online Brands
Nordstrom:-Free shipping both ways-Attractive site design-Social media integration with apps
http://www.shop.nordstrom.com
Fashion Retail - Leading Online Brands
Urban Outfitters:-Aggressive online sales strategy-Almost all direct-to-consumer sales come from online-Free shipping to home if ordered in store
http://www.shop.nordstrom.com
Fashion Retail - Leading Online Brands
Audience
What is a Fashionista?
Audience - What is a Fashionista?
Couture warriors, bloggers, haul video creators, fashion conscious men and women
Audience - What is a Fashionista?
Leading Fashion Blogs/Bloggers
Audience - Leading Fashion Blogs/Bloggers
- Honestly WTF http://honestlywtf.com/- Atlantic Pacific http://www.atlantic-pacific.blogspot.com/- Style Bubble http://www.stylebubble.co.uk/- Wendy’s Lookbook http://www.wendyslookbook.com/- The Style Rookie http://www.thestylerookie.com/
Audience - Leading Fashion Blogs/Bloggers
The Role of Social Media
Audience - What is the Role of Social Media in our Lives?
Over 1 Billion users of social media worldwide, mostly on mobile http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-media-worldwide-most-on-mobile/
Audience - What is the Role of Social Media in our Lives?
It’s changing our day-to-day lives
http://mashable.com/2009/10/16/social-media-changing-lives/
Audience - What is the Role of Social Media in our Lives?
It helps 87% of Millennials to decide to make a purchasehttp://www.bazaarvoice.com/files/whitepapers/BV_whitepaper_millenials.pdf
Audience - What is the Role of Social Media in our Lives?
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