FUTURE-PROOF YOUR BRANDHOW TO MAXIMIZE SEO DURING (AND AFTER) COVID-19
JUNE 18, 2020#RaganDigital@imapepper
THE SOBERING STATISTICS
of global consumers say they will not return to stores for “some time”
or a “long time”
of large multinational businesses have paused their
advertising campaigns
of tradeshow/ conference organizers
report cancelled events
~50%
1. GlobalWebIndex, 2. World Federation of Advertisers, 3. Professional Convention Management Association
89% 87%
#RaganDigital@imapepper
3 REASONS TO PRIORITIZE SEO … NOW
1) The return to previous buying patterns is still far off, if it ever happens.
2) That means search patterns are changing too – and you need to get ahead of them (and your competition)
3) SEO is a long-game based on trust, expertise and authoritativeness (content and backlinks), and competition.
#RaganDigital@imapepper
Technical SEO On Page SEO Off Site SEO
A QUICK PRIMER ON SEO
FUTURE-FORWARD SEO
GOAL #1: Get ahead of searchers with content geared toward the future – not the past.
GOAL #2: Use search data to inform your marketing and sales strategy.
But how?
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3 TOOLS TO FIND OPPORTUNITY
#RaganDigital@imapepper
3 TOOLS TO FIND OPPORTUNITY
3 TOOLS TO FIND OPPORTUNITY
#RaganDigital@imapepper
X
3 TOOLS TO FIND OPPORTUNITY
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THEN WHAT?
#RaganDigital@imapepper
CONTENT TIPS• Always think SEO – messaging, Tweets, pitches, video,
etc.
• Quality over quantity – a good article doesn’t need to be 2,000 words!
• Use keywords wisely – there’s no need to stuff.Strategic use in your title, subheadline, URL, body and image descriptions will go a long way.
• Content must stay fresh – keep search engines coming back.
• Use internal and external links.
• Be sure your content is reader-friendly – use bullets, short paragraphs, subheads, bolded text, etc.
BEYOND SEO
#RaganDigital@imapepper
GOAL #2: Use search data to inform your marketing and sales strategy.
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