The Shift
What’s
OUT
What’s
IN
tv
monologue
spray-n-
pray
qualitative
internet
dialogue
aim-n-shoot
quantitative
attentio
n
engagem
ent
SMO Social Media Optimization•Better tracking
•Standards will be set for Social Network Advertising
•More targeted
•Traditional portals – AOL, yahoo – under threat
Social Media Optimization
Mobile Web
•iPhone
•Mobile coupons
•Location specific – highly personalized advertising
•Right message at Right place (point of sale)
•Higher conversions
eMail Marketing Get paid to Get eMail•Guaranteed delivery
•Spam issues to recede
•Faster, cheaper, effective and everywhere
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