Download - Future of B2B Paid Search

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Page 1: Future of B2B Paid Search

Future of B2B Paid Search

with special guest Melissa Mackey

Flickr: @dtwpuck

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Why does paid search matter?

Flickr: @annnna

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Why Paid Search MattersDrives considerable amount of lead volume

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Why Paid Search MattersMarketing cycle is among the shortest

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Why Paid Search MattersWin rates are second only to direct traffic

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Where is paid search

headed?Flickr: @rtv

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Introduction

Melissa Mackey

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#1: Mobile-FirstNeed to think “mobile first” including web pages

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#2: One Click ConversionIncubated initially in social but already seeing in

AdWords with app installs

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#3: Watered Down Experiences

Ad networks will drive down experiences and optimize for lowest common denominator

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#4: Blurred ChannelsPaid Search will mean more than just AdWords

and Bing Ads

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Q&A

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Connect AdWords and Salesforce using Bizible to measure and make search optimization decisions based on revenue, even before the sales cycle closes. Learn more at bizible.com.

AdWords + Salesforce

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You can find her blog at beyondthepaid.com and she tweets at @Mel66. Learn more about gyro at gyro.com.

More From Melissa

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Thank You!