EMOTIONAL DETERMINATION
3 - C THEORY
DIVIDE INDIA THEORY
Can’t addressed by existing models
1. PRICING STRATEGY
2. OFFERS STRATEGY 3. EMOTIONAL STRATEGY
• Layout differs based on city
• Merchandise mix change
• Aisle – India people comes with family
and shops with experience
4. VISUAL MERCHANDISING
4. DIVERSIFICATION STRATEGY
• Domestic
• TATA groups ( Trent,Croma,Titan)
• Nilgiris
• Aditya birla group( more outlets)
• Reliance Fresh
• RPG Retails ( Spencer’s super)
• ITC ltd
• The Bombay Dyeing & Manufacturing Co. Ltd
• Etc
• Foreign
• Tesco
• Metro AG
• Wal-Mart
• Raymond's
• Levi Strauss (India) Pvt. Ltd.
COMPETITORS
• Why shops ?
• Brand Name & Quality
• What shops mostly ?
• Vegetables & Fruits & Frozen items
• Satisfied on purchase
• 5.5 / 10
• Merchandising
• 5.4 / 10
• Rs.3 crores / outlet
• Plans 3,000 outlets with Rs.25,000 crores
• Why shops ?
• Variety & Pricing Value
• What shops mostly ?
• Clothes & Farm products & Grocery
• Satisfied on purchase
• 5.8 / 10
• Merchandising
• 5.3 / 10
COMPARISONBig Bazaar Reliance Fresh
SWOT
WORDS FROM – IT HAPPENED IN INDIA • Every retail around the world inspired by Wal-Mart. But Big Bazaar born by watchin
Saravana Stores Rs.200 crores business and Huge crowd on Anytime
• Desined the malls by looking Marks & Spencers and manufactured clothes by Italian Fashion clothings.
• Growth is not based on physical assets we have, but on the ideas and solutions that we generate to capture the imagination of our Indian customers
• By 2012 half of our Indian citizens ( Age 20 - 25 ) will be in working group
• Most of the sundays he monitored Human behaviour , watchin people interact with others in malls
• I don't think any business plan can die just because of lack of funds
• To provide the ordinary people what only the rich can afford
• Not only are we very value -conscious , nothing in this country is ever wasted or thrown away
• " Fashions " according to us belongs in the streets. It's not the sole preserve of the Page 3elite or Ramp models
• Retail is not just selling products , It's about selling an Idea
• Retail is like riding bicycle . In uphill if u stop pedalling you will slide down
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