Imbalanced Population Growth Certainties
By 2020 we will add another 700m people to the planet,By 2020 we will add another 700m people to the planet, most in places least able to accommodate them
Key Resource Constraints Certainties
We will see economic, physical and political shortages of keyWe will see economic, physical and political shortages of key materials that will result in major changes in perspectives
Ubiquitous Data Access Certainties
We will be connected everywhere ‐ everything that canWe will be connected everywhere everything that can benefit from a network connection will have one
Asian Wealth Shift Certainties
The centre of gravity of global wealthThe centre of gravity of global wealth shifts East with decreased influence for the US and Europe
Automated People Care Health
Robotic assisted care and remote monitoring provide economically viable support for the sick and elderly so
that people can stay home for longer
Clinical Enhancement Health
Enhanced functionality will shift from an external add‐on to an integrated capability to provide the option for super‐human performance
Diabesity Health
With diabetes consuming 5% of GDP a combination of fat taxation, patient data mining and personal budgets
will play a role in stabilising the obesity epidemic
Global Pandemics Health
We are likely to see 2 to 3 major pandemics start in regions with limited public healthcare and rapidly spread globally and so demand fast response
Halting Alzheimer's Health
Stopping mental degradation from Alzheimer’s makes quality ageing more possible by improving cognition and slowing the rate of decline
Mass Medical Tourism Health
Medical tourism goes main‐stream as low‐cost cardiac surgery and broader healthcare provision join
dentistry and cosmetic surgery to have global impact
Pharma Foods Health
More customised foods, blur the line between pharmaceuticals and food as neutragenomicsallow individualised diets to fit genetic profiles
Systemic Euthanasia Health
The escalating economic and social cost of supporting the aged beyond natural lifecycles leads to wider acceptance of assisted suicide
Differentiated Commoditised Knowledge Wealth
As information is shared globally and insight is commoditized, the best returns go to those who can produce
non‐standard, differentiated knowledge
Dynamic Pricing Wealth
Pervasive smart meters and ubiquitous tracking services create platforms for the dynamic pricing of
resources, access and travel to manage demand
Lease everything Wealth
Rising sustainability imperatives and increasing cost of ownership shift the balance from
ownership to access and we prefer to rent than buy
Less Energy Wealth
Consumers are incentivised to use significantly less energy as escalating growth in carbon emissions
force utilities to change their business models
Local Currency Wealth
The revitalisation of bartering, decreased trust in banks and increasing tax avoidance broadens
the adoption of alternative stores of value for trade
Mobile Money Wealth
Proven systems built on mobile connectivity and increasingly flexible means of exchange provide a
tipping point in the shift towards the cashless society
Richer Poorer Wealth
Widening differences in wealth between and within urban and rural communities extends the gap between
rich and poor ‐ but they still need each other
Third Global Currency Wealth
The economic rise of Asia and the need for an alternative to the US dollar as the world’s reserve currency produces
a parallel broad‐basket Asian Currency Unit
Active Elderly Happiness
A wealthier, healthier older generation increasingly dlead more active lives including 3rd generation careers
and becoming more politically involved
Choosing God Happiness
The increasing fragmentation of society and looser connection between religion and the state sees
more of us turning to God to help define who we are
Cocktail Identities Happiness
The differentiation between real and virtual disappears and who you are ceases to use a singular identity
as we manage multiple identity portfolios
Enjoying the Ordinary Happiness
Growing satisfaction in the basics of life focuses more on making the most of the day‐to‐day
and increasingly valuing the ordinary
Less Variety Happiness
The future is one of reduced choice but not less interest as retailers provide an increasingly edited portfolio of products through ever more efficient channels
Live Experiences Happiness
The role of live activities in an increasingly virtual, isolated world becomes more important to
create moments for deeper, richer connections
Seamless Media Consumption Happiness
Multiple media sources are instantly integrated at the point of consumption to provide continual, enhanced
and immersive access to tailored, bite‐sized content
Switching Off Happiness
Being disconnected in an always connected world leads to virtual cocoons at home and real physical solitude becomes an option only for the rich
Asian Aviation Mobility
Led by more tourists and steady growth in cargo transportation, Asian aviation places more orders and becomes the largest air market in the world
Chinese Trains Mobility
China, the pacesetter for change in inter‐urban$transport, is investing over $1 trillion expanding its
rail network to 120,000km by 2020
Clean Shipping Mobility
Under increasing pressure to improve efficiency freight shipping adopts a range of alternative
policies and power systems
Electric Mobility Mobility
With France and Germany taking the initial lead roles, electric cars take off and form up to 10% of the
world’s vehicle fleet by 2020
Intelligent Highways Mobility
Mesh networks and ubiquitous mobile connections deliver automated highways to improve safety,
increase capacity and reduce congestion
Muslim Europe Mobility
With increasing economic migration the total Muslim population of Europe is similar in size to that of Germany and a rising cultural / political influence
People Tracking Mobility
The acceptance of being tracked by your mobile isaccelerated by ticket‐less transport systems, increased surveillance and successful location‐based services
Urban (Im)mobility Mobility
Informed choices, growth, congestion and regulation impact the world’s cities to drive a shift to more sustainable efficient transport options
Alternative Proteins Security
The shift in global diet from rice to meat brings new sources of protein like lab‐grown manufactured meats and high protein vegetable combinations
Bio‐Surveillance Security
Active gathering and interpretation of data related to threats to human and animal health delivers aster early warning and situational awareness
Credible Sources Security
Greater information overload moves our focus from simply accessing data to include the source
of the insight to distinguish what we trust
Corporate LEGO Security
With more free agents and outsourcing, non‐core functions within organisations are interchangeable
and easily rebuilt around value‐creating units
Drone Wars Security
Intelligent UAVs choose their victims themselves as the race for more focused military influence leads
to the proliferation of assassination tools
Solar Sunrise Security
Increasing governmental focus on energy security and climate change drives the uptake of large‐scale
solar as the leading renewable supply
Water Management Security
Advanced water purification, irrigation and desalination technologies are used to help communities tomanage the rising supply / demand imbalance
Virtual Authenticity Security
Trusting our digital credentials allows us to participate confidently in open global transactions to gain access
to what we want when we want it
Almost Zero Waste Locality
Escalating waste production and new attitudes, approaches, regulation and business models lead many to aim for an almost zero waste society
Bridging The Last Mile Locality
The need to make public transport as flexible as privatefocuses attention on the last mile between multi‐modal
hubs and the home / work destination
Community Living Locality
In rural and urban environments, the community is a prized goal for the middle aged, middle classes as
they seek to reconnect with “people like us”
Dense Cities Locality
As urban migration increases, efficient, densely populated cities, not distributed options, are the blueprints for more sustainable places to live
Local Foods Locality
Increased transparency on food availability and security, land use and eco‐literacy accelerate mass consumption
of locally grown and processed foods
Intelligent buildings Locality
Smarter, better connected, self‐monitoring homes and offices provide safer, more secure, low energy
buildings able to self‐manage utilities
Mega City States Locality
Increasing competition between cities over‐rides national priorities as mayors lead bold initiatives to place their
cities at the forefront of the global stage
Migration Magnets Locality
Immigration is part of economic development strategies and, especially in low fertility economies,
nations position themselves to attract migrants
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