Sarah May [email protected]
But one that has evolved considerably over the years
Any cause can have a fundraising walk or run…
NOT A NEW IDEA…
Sarah May [email protected]
EVEN ONE SAVING CATS!
Sarah May [email protected]
Scotiabank Toronto Waterfront Marathon
$22,000 raised
5K TORONTO CAT RESCUE TEAM 2013
Small charities that can’t afford to host their own event can
participate in bigger marathon
events
Sarah May [email protected]
Logistics are covered by the sponsor – Scotiabank in this case.
Registration fee: $850
Sarah May [email protected]
ARTICLE: “PARTICIPANTS’ TIPS FOR RACE FUNDRAISING SUCCESS”
(PART I & II)By Heather Burton, Stacy Dyer and Stacey Miller
Published April 18 th, 2011 in Hilborn
KEY: Turn participants into ongoing supporters both for this event and for the cause
Part I:http://charityinfo.ca/articles/raceparticipant_tips Part II:http://charityinfo.ca/articles/race-fundraising-success-tips-2
Sarah May [email protected]
ORGANIZATION, TIMING, LOCATION
Provide event details well in advance & a detailed orientation package
Spring & Fall are the popular seasons for these events + weekend mornings. Don’t book on the same day as a similar event. Do your research!
Location should be accessible by transit; should have parking
Scotiabank Waterfront: “Flat and Fast”
Sarah May [email protected]
Offer different diffi culty levels & accessibility Scotiabank Waterfront: Marathon, Half-Marathon, 5K THS Paws in the Park: 5K regular or 1K for senior
dogs and/or people
FAMILY-FRIENDLY – ACCESSIBLE
Common start and finish line for all levels of difficulty
Sarah May [email protected]
In Marathons people care deeply about their finish time – make sure appropriate technology is used!
Scotiabank Waterfront: evolved from shoelace chips to bib chips
Be certified by Athletics Canada or Run Canada
MEASURE ACCURATELY
Sarah May [email protected]
The days of paper pledge forms are quickly fading, but should still be available.
35% of our funds raised this year were cash/cheques and NOT online.
Easy online registration is a must
Make use of the technology: STWM uses Artez THS Paws in the Park uses
AKA Raisin
EASY REGISTRATION
Sarah May [email protected]
WebsiteSocial MediaMass emails TV, Print & Radio Ads in running
stores
MARKET EFFECTIVELY
Tip: Provide participants with
profile and banner photos that they can use on their Facebook profiles
Sarah May [email protected]
1. Race Start Excitement
2. Quench the Thirst, Motivate the Soul
3. Celebrate Success
4. Feed and Water!
HOW WILL THEY REMEMBER THE EVENT?
Sarah May [email protected]
By Karen KotzenPublished May 24th 2011 in Charity Village It’s about more than the money
Acquire new supportersBuild awareness
Unlike the previous article this one asks the question, is the
“walkathon market” becoming too saturated?
“WHY RUN WHEN YOU CAN WALK? THE EVOLUTION OF WALKATHONS”
Sarah May [email protected]
Although it may seem like there are endless numbers of walks and runs, they each speak to different passions. People
usually participate in a walk because they feel personally connected to the cause. Tap into the right audience and
you will not need to worry!
THE ARTICLE SAYS NO!
Sarah May [email protected]
*Do you think that big marathon events such as the Scotiabank Marathon have enough of a
focus on charitable fundraising? (keep in mind, they pay to have big names run in their events)
*For those of you who have participated in walkathons, marathons and other
“–athons”, were you a satisfied participant? Did you continue to support the organization?
MORE QUESTIONS
Sarah May [email protected]
http://charityinfo.ca/articles/raceparticipant_tipshttp://charityinfo.ca/articles/race-fundraising-success-
tips-2
http://www.torontowaterfrontmarathon.com/en/index.htm
http://torontohumanesociety.akaraisin.com/Paws2013 http://my.e2rm.com/TeamPage.aspx?teamID=391000&
langPref=en-CA
https://secure.e2rm.com/registrant/search.aspx?eventid=119960&langpref=en-CA&referrer=http%3a%2f%2fwww.terryfox.org%2fDonate%2fDonate_to_a_Participant_Team_or_Event.html
https://charityvillage.com/Content.aspx?topic=Why_run_when_you_can_walk_The_evolution_of_walkathons&last=141
SOURCES
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