Online Fundraising for Youth Radio Groups
Web event with Roman Mars and Carol Varney
March 4, 2014
On the callRoman Mars, host & creator of 99% Invisible
Carol Varney, Executive Director at the
Bay Area Video Coalition (BAVC)
Host: Jones Franzel, Former Generation PRX Director
Housekeeping- Type questions in the box on your control panel (we’ll answer these
at the end)- Choose your audio method on your control panel
Webinar Overview
1. Kickstarter 101(in brief!)2. Conversation with Roman Mars on
the success of the 99 % Invisible campaigns
3. Presentation from Carol Varney of BAVC: Where to go online to find funding and how to build an online fundraising profile
4. Questions from you
Youth Radio Groups & Money
• Lots of great ideas and content, many devoted listeners and producers. What most youth radio groups don’t have… is money.
• Hope to use this call to build our capacity to develop strategies that work
• We’ll look at crowd-funding and grant-funding, but themes carry through both approaches
• The ace you all have up your sleeve: You’re storytellers and teachers. Fundraising is about including donors in the compelling story of what you do.
• World’s largest funding platform (yesterday passed $1 Billion in pledges from 5.7 million people)
• Exclusively for creative projects (not charities or causes)
• Kickstarter is also a *storytelling* platform: video, image, built-in blogging
• Mix of commerce and patronage (not donation)
• Creators maintain full ownership and complete control of their projects
• Success rate of 40% (but 80% of projects that raise more than 20% of goal are successful)
PRX’s Curated Kickstarter Pagekickstarter.com/prx
Where to go for more
• By the numbers:https://www.kickstarter.com/help/stats
• How to create a campaign: https://www.kickstarter.com/help/school
• PRX and Kickstarter FAQ: http://www.prx.org/tools-and-resources/kickstarter
• PRX’s curated page on Kickstarter: https://www.kickstarter.com/prx
99% Invisible “A tiny radio show about design with Roman Mars”
99% Invisible Campaigns on
Season 3 Season 4 - Weekly
Components of a Kickstarter Campaign
Rewards & Prizes
$45 Pledge $50 pledge$15 Pledge
Thank you!
• Check in on our blog for updates and a link to the web event video: blog.prx.org
• Follow:• @romanmars• @bavc• @prx
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