FUNDING NEEDS
NAMIBIA COMMUNITY BASED TOURISM ASSOCIATION
Strategy
Nacobta 5 year strategy Tourism Objectives for each region Outputs for tourism development, Regions Themes
Goal: Poverty Alleviation and Empowerment of Namibians to enter the Tourism Industry
Overall Goal: To improve living standards in Communal & Urban areas
Program Objective: “Community increase income and employment from tourism”
1. To improve and develop viable enterprises 2. To integrate community based tourism into the Tourism
industry 3. Professional support services and long-term sustainability
Regions
North Central Caprivi Region Kunene Region Erongo Region Southern Regions
(Karas and Hardap)
North Central RegionsTourism Objective: To develop sufficient quality cultural and historical products to make North Central demand driven destination (Brand)
Outputs 10 Operators include at least one CBTE
in their regular tours 6 sustainable CBTE’s (accommodation
based) Ensure accommodation registered with
NTB 6 Attraction based developments
(Historical Sites) Regional step on guides 4x guides registered with NTB Explore Parks and Neighbours Development of Tourism Route
(Signage/Marketing) 2x Joint Venture agreements Transfontier dev. Pilot Study on Domestic Tourism
Caprivi RegionTourism Objective: To reestablish Caprivi as tourist destination and strethening existing products and diversity and expand new products and diversify (maximize benefits through transfontier tourism)
Outputs 4-5 existing products sustainable 5x new products and diversify / expand Finalise Joint Venture agreements (9
lodges) Manage existing agreements Expand accommodation products with
food and beverages Guiding with potentially dangerous game 4x guides registered with NTB Accommodation registered with NTB Identify Transfontier Tourism dev.
(destination marketing)
Kunene RegionTourism Objective: To improve tourism product and to diversify it with more activities, to brand the region as an eco-tourism destination and to do the management of tourists
Outputs X12 products existing sustainable 8x new products (identified from
tourism plans) Route development and marketing Tourism Plan / Product audit Completion of outstanding Tourism
Plans (Conservancy levels) Facilitate further joint venture
agreements and managing existing agreements
Pilot study on traversing rights/ user rights of conservancies (start with two conservancies)
Erongo RegionTourism Objective: To ensure quality tourism products and to diversify the range and type of CBT products available
Outputs 6 existing products sustainable 4 new products (from tourism plans) Assist upcoming SME establish good / products and
services Develop and market key tourism routes (4x4 trails) 20-40 guides are registered with NTB Ensure accommodation registered with NTB Introduce and market a cultural-heritage route with
emphasise/ interpretation rock art in the region / conservation
Activity based products (hiking, elephant and Rhino tracking, small mining tours (Uis), specialised rock-art tours)
Complete outstanding tourism plans (Conservancy level)
Development of further joint ventures & follow through existing agreements
Southern Regions: Tourism Objective: To establish the south as demand driven tourism destination with quality products and a route (brand)
Outputs Route development from
market research study 2x existing accommodation
facilities sustainable 4x new activities / Information
centers 4x guides registered with the
NTB Ensure that accommodation is
registered with NTB
THEMES
Joint Venture Facilitation
Finalise “stalled" agreements Continue to respond to requests for lodge dev.
Support Expand support to other JV agreements(outsourcing) Empowerment linkages (Private Sector and other
institutions) Pilot other options in partnerships (shareholding etc) Expression interest dev. Tender process / lenient
Tourism Awareness
Conservancy CommitteesKey Government personnel
Systems Development
Consolidate systems and approaches into practical guidelines (Business and Enterprise group)
Marketing
Small enterprise Cont. Provide Generic
Marketing Develop partnership for
marketing (PS, NTB) Review and restructure
approaches to user pays Position CBTE in the tourism
market and branding products Facilitate route development,
signage and marketing Destination marketing for
specific regions
Joint Venture Activities Develop a joint marketing
strategy (Min. Trade and Industry)
Generic marketing (Investors visiting sites)
Linkages of one investment website (NTB, Nacobta, NIC)
Personalise the marketing Selling (One on One), Namibia,
Botswana, South Africa Maintain and upgrade investors
data base
Product diversification
Exposure to more cultural and Activity based products
Activity based products (hiking, walking, etc) Include Urban products as part of the CBTE
components Develop and Enforce guiding standards CLON ?????????
Tourism Planning
Revise existing plans (Conservancies) Continue to respond to Tourism planning
Tourism Management PlanningAssist conservancies with traversing and user rights (dev, planning)
Pilot the traversing rights
Access to Capital
Development of Grant criteria Creating clearing house for developments Linkages with financial institutions (Dev,
Namibia, other donor funds or financial inst)
Business Development Services
Review current needs Recommend effective
business delivery services Review and recommend mode Provide service excellence
Management of CBTE’s
Explore and pilot alternative approach Raise AwarenessDocument lessons learned
Quality Standards Registration (registration and liability)
Quality is understood and strived for by CBTE’s through training
Enterprises and guides are registered with Namibia Tourism Board
Liability of the enterprises covered by proper insurance
SME Support Centre
Provide business support to SME’s
Preference to work with SMEs and CBTE’s with well defined management structures
Other issues
Tools Capacity and skills Funding Institutions Proposal
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