Fundamentals of Building a Sales &
Marketing Organization
Dave
5th YesNo
Maybe
30%10%60%
5th InsuranceSmall Group / In Home
Bob
4th YesNo
Maybe
25%10%65%
4th LeverageSmall Group
Sue
3rd YesNo
Maybe
20%10%70%
3rd DecentralizationSmall Group
PROFITABILITY
SE
CU
RITY
1st FundamentalWritten List
Mary
2nd YesNo
Maybe
15%10%75%
2nd Duplication2 on 1
Joe
1st YesNo
Maybe
10%10%80%
1st Foundation1 on 1
2nd FundamentalFear of LossYou
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