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0
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GROUP MEMBERS
Muhammad Fuad bin Kassim
Muhammad Amir Shazwan bin Shahuddin
Nur Shazleen Aini binti Mamat
Noraliana binti Ibrahim
Nor Suhada binti Muhammad
1
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EE!U"I#E SUMMAR$
Fassa Flour is a company name and our main product is cupcake cookies in the UTHM
kiosk of Parit Raja and shop at shopping complex. We can loosely e descried as a !uick"
ser#ice restaurant $here customers sit around a ar and $ait their cupcake cookies eing made.
The sho$% as $ell as the cupcake cookies% is our main selling point.
Fassa Flour $ill hold true to its #ision of eing a ne$ concept $ith an old fashioned feel
in order to ecome a fa#orite spot for parit raja nati#es. &s a reported national leader in money
spends in restaurants% Parit raja is an optimal location for launching a ne$ shop concept. Fassa
Flour also hopes to ecome a destination for the thousands of customer and tourists% $ho #isit
UTHM or Parit Raja e#ery year.
We plan to manipulate our location in the UTHM shop to our outmost ad#antage. &s the
UTHM fills up $ith ne$ usinesses o#er the next fe$ years Fassa Flour $ill recei#e an added
oost of increased traffic. Therefore% $e are aggressi#ely planning for a '() increase in sales the
second year of usiness.
Ob%e&ti'es
*. &ttain a#erage sales transaction of RM +.(( per customer $ithin the of in the first year
,. -xpand to more stores y the fi#e year of usiness.
Mission
Fassa Flour is a hospitality company dedicated to pro#iding high"!uality cupcake cookies
in a comfortale atmosphere for clients $ho seeks a fun gourmet/ experience outside shops. We
intend to make enough profit to generate a fair return to our in#estors and to finance continued
gro$th and de#elopment in !uality products. We also maintain a friendly% fair% and creati#e $ork
en#ironment% $hich respects di#ersity% ne$ ideas% and hard $ork.
2
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Ke(s to Su&&ess
0edication to the finest !uality ingredients and 1make it happen no matter $hat2 customer
ser#ice.
3n"going employee education and recognition programs. 4i#e ack to the community
3
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IN"RO)U!"ION
Firstly% $e ha#e discussed for our committee memers selection aout $ho are the
5hairperson% 5hief -xecuti#e 3fficer 65-37% 5hief Financial 3fficer 65F37% 8ecretary and
Project Manager. Finally% $e make a decision as follo$ as a chairman% Muhammad Fuad in
9assim% 5hief -xecuti#e 3fficer is Muhammad &mir 8ha:$an in 8hahuddin% 5hief Financial
3fficer is ;ur 8ha:leen &ini inti Mamat% 8ecretary is ;or 8uhada inti Muhammad and lastly
Project manager is ;oraliana inti
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#ision+ To ring amount an inno#ati#e usiness model that is sustainale% passionate% aims for
perfection.
Mission> To inspire and nurture the human spirit% one person% one cookie at a time.
Our !a,es and !oo,ies
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Mar,et Resear&h
Market research includes secondary and primary research on a#ailale information for
single"location fresh cookies cupcake in ?ohor 0arul Tak:im.
Se&ondar( Resear&h In.ormation
8econdary research methods $ere used to find usiness information aout target customers%
product and sources of supply and analy:e the competitor.
Su//l( Sour&es-
There are many a#ailale the supply sources for the akery% cookies% cupcake or utensil
that are mostly ordered from Har#est =akery
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Qualification
Position Qualification
!hie. E0e&uti'e O..i&er
&t least ha#e a =achelor2s degree inmanagement field.
Ha#e great deal of usiness experience.
&re intrigued y usiness $hich made.
Pro%e&t Mana1er
Ha#ing a =achelors or Masters of
0egree.
Minimum ' years ha#e experience of
managing.
&reas of study may include Retail
Management% Marketing% 8ales
Management% =usiness &dministration%
and 8trategic Management.
Se&retar(
Ha#e degree certification in secretary
field. &t least , years ha#e $ork experience.
9no$ledge of the -nglish language.
9no$ledge of shorthand.
=asic office skills
5ommunication skills
5omputer literacy
0ecision"making skills
&t least ha#e $orking experience ,
years.
Mar,etin1 O..i&er
Ha#e a achelors or masters degree in
usiness administration $ith a
concentration in marketing.
&t least , years ha#e $ork experience.
Ha#e finance !ualifications such as a
degree or come from an accounting
7
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!hie. Finan&ial O..i&er ackground.
Pantr( !he.
Ha#e Ph0 certification in cooking field.
&t least , years ha#e $ork experience.
)eli'er( 2or,er
&t least ha#e 8PM certification.
Ha#e driving!ualifications.
4ood at $orking $ith others.
The !ualification of the o$ner or entrepreneur is important to the success of the usiness.
0etailed information on the entrepreneur is co#ered in the resume including his education% $ork
experience% management experience and entrepreneurial traits. For our usiness% $e sho$ed
!ualification that $e need for position in our company2s organi:ation chart $hich is 5hief
-xecuti#e 3fficer% Project Manager% 8ecretary% and Finance 3fficer. We also include the
!ualification for Pantry chef and 0eli#ery $orker position.
This is crucial as it $ill assist the anker or in#estor to determine $hether our company
has the kno$ledge and training the usiness.
Job Description and Responsibilities
Position Number of Staff
Main Task
!hie. E0e&uti'e
O..i&er
1
Planning usiness acti#ity.
Responsile on corporate
finance.
Planning usiness strategy.
8
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Pro%e&t Mana1er 1
3andlin1sales matters.
Re&ruitin1staff.
Kee/in1the store in line $ith
Health and 8afety regulations.
Mana1in1the shops securitypolicies.
Pro/osin1and implementing
promotions and specials.
)e'elo/in1marketing
strategies.
Se&retar( 1
-nsuring meetings are
effecti#ely organised and
minute. Maintaining effecti#e records
and administration.
Mar,etin1 O..i&er 1
Planning marketing
acti#ity annual.
0e#elop marketing acti#ity.
!hie. Finan&ial
O..i&er
1
Planning financial acti#ity.
Planning
company expenditure.
Produce financial reporting.
Pantr( &he. 3
8tore food in designated
containers and storage areas to
pre#ent spoilage.
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)eli'er( wor,er
2
Plan the shortest deli#ery route
and dri#e the #ehicle to the
destination.
Handle cash and gi#e correct
change to customers.
Pro#ide customer ser#ice and
ad#ice.
& detailed jo description is needed to determine $hat is expected from each person.
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"otal 9:;6
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8igns " " IG((
Tenant
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The grand total for furniture and fitting% salaries% rental deposit and utilities deposit is RM
,,'%',+. 8o% the total cost is still does not exceed money that $e orro$ from ank.
MARKE"ING P*AN
Competitive Intelligence
Product sales information is pri#ate% and these are all pri#ately o$ned small companies.
&ccording to 9&9 ;3R 5339
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Deal? !nkno"n !nkno"n !nkno"n
#ank in? !nkno"n
$e %at leat RM
150& !nkno"n
Revie"? 'ood Deal 'ood deal ()orda*le
)etails o. Pri&e .or I* *E!!A *E!!A
14
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=asic> *", colours
0etailed> '"G colours
-laorate> C colours and ao#e
"able 6- !om/etiti'e Intelli1en&e about Pri&e
9&9 ;3R
5339
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o-r? !nkno"n !nkno"n
10 a=11
M-ic? !nkno"n !nkno"n $e
leanline? Ok Ok Ok
Retroo? No O-tide O-tide
an andler? !nkno"n !nkno"n !nkno"n
Micro"ave? !nkno"n !nkno"n !nkno"n
(ir
conditioning? !nkno"n !nkno"n $e
"able 9+ !om/etiti'e Intelli1en&e about Pla&e
Stren1ths and 2ea,nesses-
8trengths of the competitors are that they are $ell estalished and $ell kno$n. They
ha#e each generated a uni!ue follo$ing and ha#e differentiated themsel#es in the marketplace.
Jet each usiness has its uni!ue challenges as $ell% and that lea#es room for opportunity.
KAK NOR !OOKIES
@ocated in the $alking"friendly area #andar Tun Hussein 3nn% 5heras% 9uala @umpur. 9&9
;3R 5339
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maing cake and cookies. &9 ;3R 5339 http>AAkaknorcookies"mufin.logspot.com
I* *E!!A *E!!A
With a perfectly si:ed located at 9lang%8elangor% the
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There are !uite a fe$ opportunities here for a great usiness. First% the market is not
o#er"saturated $ith competition.
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The marketing plan includes the company name% logo% motto% #alues% ojecti#es% marketing mix%
randing% and ad#ertising strategy.
!om/an( Name
3ur company name as FASSA !OOKIES. We name as F&88& ecause stand for our memers
nickname. The letter of F stand for Fuad% & stand for &mir% 8 stand for 8ha:leen% 8 stand for
8uhada and last & stand for &lia. 3ther than that% the $ord 5339
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!om/an( Motto
We decided to name our company motto is *o'e at First Bite.
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Ob%e&ti'es
*. &chie#e an a#erage sales transaction of RM +.(( per customer $ithin the first year.
,.
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"he Mar,etin1 Mi0
5ompetiti#e intelligence re#eals that the ideal company $ould ha#e the follo$ing
characteristics for product% price% place% and promotion>
*7 PR30U5T
"Main product is cookies cupcake*7 Lariety of cookies% for example 3reo% chocolate% coffee and
others.
,7 Fruity cookies cupcake'7 Jogurt cookies cupcake
B7 Raino$ or colourful cookies cupcake
,7 PReach RM *.((
"For * ox of cookies cupcake that contain all fla#ours $hich
are consist G%the price is RM +.((
'7 PR3M3T
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" 5an gi#e a call or e"mail to order the cookies cupcake
"Pro#ide the memership cards
B7 =U8
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Ad'ertisin1
3ur primary research indicates that the numer one information source for us $ill e
$ord of mouth% from our poster% closely follo$ed y signage on location and information on the
internet. 8ignage and internet randing $ill e designed y a secretary and tested $ith market
research efore eing implemented. Word of mouth $ill re!uire that $e are good aout getting
the initial $ord out so people can tell others aout our product. To encourage $ord of mouth $e
$ill pro#ide free product samples to all people in the first $eek that $e are open for usiness.
Poster that $e made can attract the attention of all people to come and enjoy $ith our cookies
cupcake.
!ustomer Ser'i&e and Su11esti'e Sellin1
5ustomer ser#ice must e of the highest !uality in a small usiness like this% and
extensi#e care $ill e taken to select the right employees for the jo of $orking $ith the pulic
and representing the rand. 8uggesti#e selling techni!ues $ill e used% and each customer
should e offered the 1one ox of cookies cupcake that contain six fla#or $ith the price only RM
+.((2 opportunity.
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Rate production for one type cookies cupcake 6month7 O +( (((AG types
OI''' unit
Rate production for one type cookies cupcake 6month7 OI'''A'( days
O,CC unit
Estimates o. monthl( sales o. FASSA F*OUR
5ookies cupcake Price 6 RM 7
Lariety of cookies% for
example 3reo% chocolate% and
coffee
*.(( '(days I''unitAday O RM,+(((
Fruity cookies cupcake *.(( '(days ,CCunitAday O RMI'*(
Jogurt cookies cupcake *.(( '( ,CCunitAday O RMI'*(
Raino$ or colourful cookies
cupcake
*.(( '( ,CCunitAday O RMI'*(
Total RM B'(
26
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Estimates o. (earl( sales o. FASSA F*OUR
Sales o. &oo,ies &u/&a,e Month
?anuary RM B%'(
Feruary RM +(%(((
March RM +%((
&pril RM GI%(((
May RM C+%(+(
?un RM I+%+((
?uly RM (%(((&ugust RM +%((
8eptemer RM *(+%(((
3ctoer RM *(+%+((
;o#emer RM *(G%(((
0ecemer RM **(%(((
"O"A* RM 6;???;C
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FINAN!IA* P*AN
Narrati'e Introdu&tion
The purpose of the plan is to illustrate the re#enue and expense situation for starting this
usiness and generating a profit. The financial plan includes financial ojecti#es% re#enue forecast%
pro forma cash flo$ analysis% pro forma income analysis% pro forma alance sheet% and estimate of
start"up expenses. Projections ha#e een made $ith the unit sales method.
Finan&ial Ob%e&ti'es
*. &chie#e an a#erage sales transaction of RM +.(( per customer $ithin the firstyear.
,.
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=ased on the secondary data information for F&88& F@3UR% $e had at least RM +(%(((
in sales in one month $ith a cookies cupcake price of RM*.(( each of cookies cupcake. This is
most similar to the pricing and financial model that $e $ish to follo$% so it is eing used as a
asis for financial projections. 8ince our most popular deal is uy G cookies cupcake in ox get
RM +.((% our sales ecoming increase.
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To calculate gross profit% $e need to take the adoption cur#ed re#enue and then sutract the
cost of goods sold. To find an accurate cost of goods sold% $e need to kno$ our cost per cookie
and ho$ many cookies $ere produced. >M#>R (N!(R$ >#R!(R$( (D@(N>
A +OB
O++>,
R>D
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Using a list of ingredients for an a#erage cookie recipe% and current figures from a leading
national grocery chain% the cost per cookie $as calculated at RM(.+, each. ;ote that this is a
conser#ati#e estimate ecause $e $ould actually e ale to lo$er the cost per cookies cupcake
y uying in ulk from $holesalers or clu stores instead of retailer. 3nce the cost per cookie is
kno$n% $e need to figure ho$ many cookies are eing made.
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*OAN AMOUN" !A*!U*A"E)>
@oan &mount RM +((%(((
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FINAN!IA* BU)GE"
(tem T#pe Quantit# Price)unit
*RM+
Total cost
*RM+
8hop furniture
8helf ' +(( *+((
9itchen desk ' I(( ,B((
5ashier desk , C(( *B((
8hop e!uipment Refrigerator B +((( ,(%(((
=akery o#en + *+(( C+((
Mixer machine + (( B+((
3ther utensils " " +(( +((
0eli#ery ser#ice
e!uipmentMini lorry * *B(((( *B((((
Types of ox & lot ,(( ,((
8igns " " IG(( IG((
Tenant
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Furniture 4RM :;7??5
8econdary market research demonstrated that cookie cupcake need the shelf for three can e
purchased as RM *%+((. Three kitchen desks $ould e needed% for a total of RM ,%B((.T$o of
cashier desk in total RM *%B((.
Fi0tures 4RM >;6??5
Fixtures that may e needed include ensuring that all pluming and lighting are in good $orking
order. -stimate RM G(( for these items. Fi#e akery cases $ith lighting and temperature control
are also re!uired at RM C(( each pre"o$ned.
Kit&hen EHui/ment 4RM 79;???5
There are needed fi#e akery o#en $hich total price is RM C%+((.For one akery o#en at RM
*%+((. & commercial refrigerator for each one RM +%((( and there are B of refrigerator that $e are
re!uired in total price at RM ,(%(((. &nd fi#e commercial !uality stand mixers machine $ill also
e re!uired at RM (( each. The total price for fi#e mixer machines is RM B%+((.
)eli'er( Ser'i&e EHui/ment 4RM 6>?;9??5
For the e!uipment of deli#ery ser#ice% $e need different si:e of ox for the process of packaging.
We estimated for the total is RM ,((.Transport for the deli#ering ser#ice% $e need the mini lorry
$ith in cost RM *B(%(((.
34
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"enant Im/ro'ements 4RM 9;???5
8econdary market research demonstrated that cookie store patrons prefer an air conditioned
en#ironment. With a aking operation it is essential to ensure a comfortale climate indoors% so
the air system must e in good $orking order for the comfort of patrons and employees.
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These include pens% paper and ink for the printer% stapler% scissors% scotch tape% and paperclips and
other miscellaneous office supplies for a total of RM ,(( at start up. &n old"fashioned mechanical
cash register $ill e otained for RM *((% and $e $ill need a small safe for cash and change
storage at aout RM *((.We offer the usiness card and the total cost for this aout RM ,((.
Kit&hen Utensils 4RM :??5
These include spoons and scrapers as $ell as cookie spatulas and rolling pins at approximately and
other utensil that related.
*i&enses 4RM 76>?5
To start a usiness in Malaysia% register it $ith the 5ompanies 5ommission of Malaysia
655M7%$hich regulates all companies in the nation. & processing fee of RM '(% 6approximately
U80 .(+7. The fee for the first copy of these documents is RM *(( each 6U80 '(.*G7 and the fee
for the second copy is RM *( each 6approximately U80 '.(,7. The fee for the registration of
usiness form accompanied $ith the name appro#al letter from 55M depends on the companys
share capital and can thus range from RM *%((( 6approximately U80 '(*.+C7 to RM C(%((( 6U80
,*%,(.*7.8o% to start up our usiness% $e need to pay RM '((( ecause the range of company2s
share capital is aout RM *((% (( until RM +((%(((.0etails $ere otained from the 5ounty of 8an
0iego $esite and the 4uide to 3pening a ;e$ Food =usiness in Malaysia/.
Read more> Ho$ to Register a =usiness in Malaysia
eHo$.comhttp>AA$$$.eho$.comAho$SGG*ICI,Sregister"usiness"
malaysia.htmlix::,8i$?(fFf
OPERA"IONA* P*AN
36
http://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFfhttp://www.ehow.com/how_6618782_register-business-malaysia.html#ixzz2SiwJ0fFf7/23/2019 full report enterpreneur.docx UTHM
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*.( 5&P&5
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> o. re.ri1erators
: o. mi0er ma&hines
: o. ba,er( o'en
Utensil
,.( HUM&; R-83UR5-8
38
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Firstly%our shop at the shopping complex $e need to ha#e t$o chashier to handle the
payment.then%$e need three of experience pantry chef to make cookies cupcakes and also for
the deli#ering ser#ice% $e hired , $orkers to deli#er the order.@astly%one cleaner person is
employed to make sure our shop is clean.&t kiosk at the UTHM $e just use indirect laor
$hich is part"time student as our $orker and $e $ill pay them monthly salary-
Position Number of staff
!hie. E0e&uti'e O..i&er 6
!hie. Finan&ial O..i&er 6
Se&retar( 6
Mar,etin1 O..i&er 6
Pro%e&t Mana1er 6
Pantr( !he. 7
"otal RR
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Flour (kg) -,-1
Castor sugar (kg) -,-2
Butter (kg) -,-1
Baking powder (kg) -,-1
Flavour (litre) -,-1
Chocolate cookies (kg) -,-2
Coffee powder (kg) -,-3
reo cookies (kg) -,-3
"gg 1
#ater ($l) 1-
Fresh $ilk ($l) 2-
Fruit (slices) 3
&ogurt ($l) 2-'aper cup 1
4.0 RO> (ND $,>M
a- !oo,ies &u/&a,es /rodu&tion /ro&ess .low &hart
42
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te ackage are arranged in
*oE
carr te *oEe into torage
roo
tore te *oEe in torage roo
delivering ervice
b- )eli'erin1 ser'i&e
i. The customer order the cookies cupcake either on call or e"mail.
ii. We recei#e the order and process the order.iii. 4et the deli#ery $orkers to send the order.
5.0 ROD!,D!+>.
Time ctiities
44
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"arl# morning
*/ a,m,+
Make the cookies cupcake
mixture.
The mixture are kept in
storage room.
=ake cookies cupcakes using
o#en at *G( degrees as long as
*+ minutes.Morning
3pen the shop and kiosk.
8elling the cookies cupcakes
to customer.
fternoon We make the process aking
again for tea"time.
Nig't
*1- p,m,+
The shop and kiosk are
closed.
6.0 G!(+
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C.( @&J3UT
8.0 +O(,
*7 8hop at shopping complex
,7 9iosk at UTHM
46
Delive
r
ervic
e
roo
el: ale
antr raer roo
oHce
torage roo
itcen
el:
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9.0 #!D'>,
To set up our usiness% firstly $e ha#ing a loan at 5
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,. 53MP&;J 8
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'. F&5-=339 F&; P&4-
B. 8H-@F
49
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+. @
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FASSA F*OUR
*O" F6>; !ARREFOUR BA"U PA3A"
?? BA"U PA3A"
O3OR
0engan ini diperakui aha$a Perniagaan yang dijalankan dengan nama
FASSA F*OUR
Telah didaftarkan dari hari ini sehingga 7 ANUARI 9?6:menurut peruntukan
peruntukan &kta Pendaftaran Perniagaan *+G% dengan nomor yang ditunjukkan di sini
dan tempat utama perniagaannya *O" F6>; !arre.our Batu Pahat; Batu Pahat; ??
Batu Pahat; ohor-
?enis PerniagaanMenjual dan memekalkan kek ca$an coklat serta menyediakan perkhidmatan
penghantaran.
=ertarikh di O3ORpada 7 ANUARI 9?6>
MASNIJA3 BIN"I AROF
Penolong Penasihat Perniagaan
8emenanjung Malaysia
039UM-;
7/23/2019 full report enterpreneur.docx UTHM
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C. P38T-R
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7/23/2019 full report enterpreneur.docx UTHM
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REFEREN!ES
*7https>AA$$$.google.com.myAsearch
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https://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Pshttps://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Pshttps://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Pshttps://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Pshttps://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Pshttps://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Pshttps://www.google.com.my/search?hl=en&noj=1&biw=1366&bih=643&q=kedai+jualan+cookies+cupcake+di+johor&oq=kedai+jualan+cookies+cupcake+di+johor&gs_l=serp.3...23211262.23229600.0.23230330.61.52.0.0.0.3.1431.36830.0j4j4j2j2j16j3j16.47.0...0.0...1c.1.11.serp.1c9C88826Ps7/23/2019 full report enterpreneur.docx UTHM
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,7 https>AA$$$.faceook.comApagesA
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