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FRUITY FIZZA UNIQUEPLEASURE
TABLE OF CONTENTS
TABLE OF CONTENTS..................................................................................................1
ACKNOWLEDGMENT...................................................................................................2
EXECUTIVE SUMMARY.................................................................................................3
FRUITY FIZZS MISSION STATEMENT...........................................................................4
FRUITY FIZZS VISION STATEMENT............................................................................. 4
BRAND IDENTITY OF FRUITY FIZZ.............................................................................4
Ph!"#$%&................................................................................................................. 4
P%'!()*+",&..............................................................................................................4
C$+,$'%&....................................................................................................................4R%+*,"()!h"-&............................................................................................................4
R%+%/,"()&...............................................................................................................0
S%+"*%&..............................................................................................................0
CONDUCT OF MARKET SURVEY...................................................................................0
Th% S/(-%................................................................................................................... 0
SWOT A)*+!"!............................................................................................................
STRENGT5S.............................................................................................................
WEAKNESSES..........................................................................................................
OPPORTUNITIES ......................................................................................................
T5REATS..................................................................................................................6
MARKETING PLAN....................................................................................................... 6
C$''%), M*'7%,") S",$*,"() ...................................................................................6
M*'7%, S",$*,"() ..................................................................................................6
C(-%,","8% S",$*,"() .......................................................................................... 6
D"!,'"9$,"() S",$*,"() ...........................................................................................6
O9:%/,"8%! ...............................................................................................................;
B$"+
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FRUITY FIZZA UNIQUEPLEASURE
M*'7%,") S,'*,%..................................................................................................;
T*'%, S%%), ..................................................................................................
P(!","()") ...........................................................................................................
P'"/% ....................................................................................................................
P+*/%%), D"!,'"9$,"() ...................................................................................1
S*+%! P'((,"() ................................................................................................1
A
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FRUITY FIZZA UNIQUEPLEASURE
EXECUTIVE SUMMARY
Th% -$'-(!% ( ,h"! 9$!")%!! '%-(', "! ,( -'(8"*/") ,h% !(, F'$", F"??@. Th% "
"*),! -*',"/$+*'+ P%-!" *)< C(/* HC(+* 9%/*$!% ,h"! h*! *+'%*F'$", F"??@ h*! *+!( /(-%,","8%
*F'$", F"??@ P*% 3
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FRUITY FIZZA UNIQUEPLEASURE
%+%%), ,h*, "++ %)!$'% -'(",*9"+", *)< #$*+", *//%-,*)/% ") P*7"!,*)"
!(/"%,.
FRUITY FIZZS MISSION STATEMENT
To becoe !"e#$ %"$#& '"#() co* &+,& -#.e/ 0o$ , (e1 1,0 &o
e(2o0 0o$" %"$#&/3
FRUITY FIZZS VISION STATEMENT
We ,"e +e"e &o -4o"#%0 P,)#/&,(/ %oo' ,(' be.e",-e #('$/&"0 b0
!"o.#'#(- &+e $(#5$e ,(' "e%"e/+#(- %"$#&0 !4e,/$"e3
BRAND IDENTITY OF FRUITY FIZZ
P+0/#5$e6
F'$", /(+('$+ *,,'*/,"8%
Pe"/o(,4#&06
Y($) %=/",") ,'%)M*'7%,") P+*) >F'$", F"??@ P*% 4
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Re%4eco(6
F'$", F"?? "++ 9% '%+%/,%< ") /$!,(%'! ")
CONDUCT OF MARKET SURVEY
M*'7%, !$'8% '%8%*+%