Fresh Made Sandwich Bar Moving Foodservice To Moving
Foodservice To A New Level in 2012! A New Level in 2012!
Slide 2
W HO W E A RE We are a nationally recognized, fully integrated
manufacturer and marketer of value-added proteins and handheld
sandwiches. We process, bake, assemble and package great tasting
products and distribute them to a wide range of channels including
restaurants, schools, military, hospitals, grocery stores,
wholesale clubs, convenience stores and vending machines.
Officially merged on September 30, 2010, APF joined three strong
food companies together In June 2011, APF announced the acquisition
of Barber Foods, a Portland, Maine-based, family-owned business
that manufactures and distributes more than 300 frozen, value-added
chicken products including an expansive, signature line of stuffed
chicken breasts. 2
Slide 3
F ACTS R EGARDING F OODSERVICE IN C-S TORES Fact The average
C-Store did $270,000 in prepared foodservice in 2011 Foodservice
was third in total sales trailing Cigarettes and Beverage. Fact
Over 58% of C-Store Customers find Made To Order Sandwiches in
C-stores very appealing! (Technomic CSP) Fact Over 80,000 C-Stores
have a roller-grill program in place today Fact Very Few QSRs sell
Hot Dogs or other Roller grill items! Fact The retail on Roller
grill items nationally is very low in most cases 2 for $2.00 or 2
for $2.22. This results in a low G.P.% and more importantly a low
register ring that results in low profit $$ per sale. CSP Jan 3 rd.
2012 3
Slide 4
A New Approach to Foodservice! 4 What is Fast Fixin A program
that targets your current rollergrill customer! A program that
Increases your GP% and GP$ A build your own Sandwich bar that
targets the Convenience Restaurant customer. No special foodservice
permits needed! A Turnkey foodservice program that is easy to
execute!
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5 F AST F IXIN I N T HE M ARKETPLACE Use for Lunch Use for
Breakfast Sandwiches Build it your way! Sandwiches and Protein A
Fully Stocked Bar!
Slide 6
Creative Servings Profit and Equipment Payback Form! 6 Based on
3000 lb price list and includes 15% markup fee for Distributors!
Angus Burger Scenario End User Scenario Est. Daily Volume
(por.)Chicken Scenario End User Scenario Est. Daily Volume
(por.)Pork Rib Scenario End User Scenario Est. Daily Volume (por.)
Weighted Average Protein $1.99 SRP2/$4.00 Angus Burger $
0.93818Breaded Chicken $ 0.9386BBQ Pork Rib $ 0.93818 $2.49 Other
Bun $ 0.21Bun $ 0.21Bun $ 0.21 Paper ware $ 0.04Paper ware $
0.04Paper ware $ 0.04 Condiments $ 0.15Condiments $ 0.08Condiments
$ 0.05 TOTAL $ 1.34TOTAL $ 1.27TOTAL $ 1.24$1.28 SRP $ 1.99SRP $
1.99SRP $ 1.99 $2.31 Est. Retailer GP%33%Est. Retailer GP%36%Est.
Retailer GP%38%36%45% Avg. Profit/item$0.71$1.03 5 Avg.
Profit/Day$29.82$43.26 Based on $2100.00 set up cost Assume 42
sandwiches per day from Sandwich barLess profit on free goods Ave
Waste is less than 8% after 30 daysFree product$1,998.00(Depends of
cost) Difference$102.00 Payback :4 days2 days
Slide 7
WISCO Profit and Equipment Payback Form! (Shipping after
4/15/12) 7 Figured at 3000 lb price bracket and 15% markup fee for
Distributors! Angus Burger Scenario End User Scenario Est. Daily
Volume (por.)Chicken Scenario End User Scenario Est. Daily Volume
(por.)Pork Rib Scenario End User Scenario Est. Daily Volume (por.)
Weighted Average Protein $1.99 SRP2/$4.00 Angus Burger $
0.93818Breaded Chicken $ 0.9386BBQ Pork Rib $ 0.93818 $2.49 Other
Bun $ 0.21Bun $ 0.21Bun $ 0.21 Paperware $ 0.04Paperware $
0.04Paperware $ 0.04 Condiments $ 0.15Condiments $ 0.08Condiments $
0.05 TOTAL $ 1.34TOTAL $ 1.27TOTAL $ 1.24$1.28 SRP $ 1.99SRP $
1.99SRP $ 1.99 $2.31 Est. Retailer GP%33%Est. Retailer GP%36%Est.
Retailer GP%38%37%47% Avg. Profit/item$0.71$1.03 Avg.
Profit/Day$29.82$43.26 Based on $1599.00 set up cost Assume 42
sandwiches per day from Sandwich barLess profit on free goods
Average Waste is less than 8% after 30 daysFree
Product$1,776.00(Based on selection) Difference$0.00 Payback :0
days
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The More You Sell The More You Profit! 38% GP $1.99 Retail
3,000 lb Price Single Store Profit!
Slide 9
E QUIPMENT P ROGRAM C REATIVE S ERVINGS Standard Unit Model
2601AP You pay $1499.00* When you order Dimensions:24"H X 28W X 18D
120 volt, 6.8 amps, 820 watts Free Product $1320.00** Free product
from APF 12 cases a year for 2 years Total of 24 cases POS
includes: Final Cost $179.00 With signed program! Warmer Header,POS
Kit, Rollout guide, 2 Tongs, Based on normal retail. Product
Identification magnets, Laminated Waste log *Freight included!
Warmer with Non-Heated Bun Drawer Model FF26You Pay $2059.00* When
you order Dimensions31"H x 29"W x 25"D Free product from APF 120
volt, 6.8 amps, 820 watts Free Product $1776.00** 16 cases a year
for 2 years Total of 32 Cases POS Includes:Final Cost $283.00 With
signed program! Warmer Header,POS Kit, Rollout guide, 2 Tongs,
Based on normal retail. Product Identification magnets, Laminated
Waste log *Freight included! Warmer with Heated Bun Drawer Model
FF26BWYou Pay $2319.00* When you order Dimensions31"H x 29"W x 25"D
Cabinet: 120 volt, 6.8 amps, 820 watts Free Product $1995.84** Free
product from APF Bun Drawer: 120 volt, 0.8 amps, 100 watts 18 cases
a year for 2 years Total of 36 Cases POS Includes:Final Cost
$323.16 With signed program! Warmer Header,POS Kit, Rollout guide,
2 Tongs, Based on normal retail. Product Identification magnets,
Laminated Waste log *Freight included! ** Profit on free goods =
$1.99X 48 ct case = $95.52 minus $12.00 for bun, paper and
condiments = $83.52 case
Slide 10
E QUIPMENT P ROGRAM WISCO Standard Unit Model 2601AP You pay
$1299.00* When you order Dimensions:24"H X 28W X 18D 120 volt, 6.8
amps, 820 watts Free Product $1320.24** Free product from APF 12
cases a year for 2 years Total of 24 cases POS includes: Final Cost
$0 With signed program! Warmer Header,POS Kit, Rollout guide, 2
Tongs, Based on normal retail. Product Identification magnets,
Laminated Waste log *Freight included! Warmer with Non-Heated Bun
Drawer Model FF26You Pay $1499.00* When you order Dimensions31"H x
29"W x 25"D Free product from APF 120 volt, 6.8 amps, 820 watts
Free Product $1441.92** 14 cases a year for 2 years Total of 28
Cases POS Includes:Final Cost $57.08 With signed program! Warmer
Header,POS Kit, Rollout guide, 2 Tongs, Based on normal retail.
Product Identification magnets, Laminated Waste log *Freight
included! Warmer with Heated Bun Drawer Model FF26BWYou Pay
$1599.00* When you order Dimensions31"H x 29"W x 25"D Cabinet: 120
volt, 6.8 amps, 820 watts Free Product $1776.00** Free product from
APF Bun Drawer: 120 volt, 0.8 amps, 100 watts 16 cases a year for 2
years Total of 32 Cases POS Includes:Final Cost $0 With signed
program! Warmer Header,POS Kit, Rollout guide, 2 Tongs, Based on
normal retail. Product Identification magnets, Laminated Waste log
*Freight included! ** Profit on free goods = $1.99X 48 ct case =
$95.52 minus $12.00 for bun, paper and condiments = $83.52
case
Slide 11
Support at Store Level! Training Set up of equipment On site
training Training DVD Rollout Program Guide with instructions
Laminated instruction sheet and daily tracking form Local follow up
by broker network POS Backlit header Custom Warmer Topper Magnetic
Product Identifiers In Store Posters Table Tents Rollout Training
Guide 11
Slide 12
Slide 13
$400 DSR Incentive - Independent Stores APF will partner with
desired Independent Distributor and offer the following: An Initial
salesperson placement spiff of $200 will be paid after the Fast
Fixin equipment is in place for 60 days Sales will be verified by
Distributor Reporting, matched to the pre-authorization form
Salesman will set the equipment and train staff Salesman will
monitor program during regular store visit Issues and Opportunities
with be communicated via a FFSB Email Address staffed by Customer
Service A 2% store rebate will be paid to force reporting for
independent stores A 2 nd Payout of $200 will be made to the
salesperson at the end of 12 months if: Store is still maintaining
projected sales and volume Required Proof and follow-up is provided
within 60 Days of the 12 month anniversary Equipment is still in
operation at the store Customer signs a second year contract New
POS is installed (if needed)
Slide 14
N OT A LL S TORES ARE S UITED FOR F AST F IXIN Why Hot n Ready
14 Day Refrigerated Shelf Life- INCLUDING BREAKFAST ITEMS WITH EGG
! Line includes: 12 Breakfast Items 9 Lunch items Lunch item wrap
has window so you can see the size of our product! Handmade
appearance & homestyle taste with a fresh look Small case
count! 12 count cases Dual purpose wrapping! Use in warmer and
cooler Heat in oven or microwave 20% larger than competive brands!
4 Hour hold time in warmer! Attractive POS! Why Big AZ Perfect for
our customer base! Giant size sandwiches with good taste and great
value! 6 Extra Large items to choose from! Small case counts! 8
count cases Dual purpose wrapping! Use in warmer and cooler Heat in
oven or microwave Window lets you see the size of the meat! 4 Hour
hold time in warmer! Brand Recognition! Fastest growing segment in
handheld convenience! 14
Slide 15
B EST I N C LASS : N ATIONAL R ANKINGS APF C ONVENIENCE P
RODUCTS B EST I N C LASS : N ATIONAL R ANKINGS APF C ONVENIENCE P
RODUCTS 0991Sausage, Egg and Cheese Biscuit 0907Southern Style
Chicken Biscuit 0992Bacon, Egg and Cheese Biscuit 0987Sausage Egg
and Cheese Bagel 0964Sausage, Egg and Cheese Muffin 0986Canadian
Bacon, Egg & Cheese Muffin 0990Sausage Biscuit 0871Sausage, Egg
and Cheese Twister Croissant 0965Sausage & Egg Pancake Sandwich
0870Ham, Egg and Cheese Twister Croissant Breakfast 0995Chophouse
Cheeseburger 0994BBQ Pork Rib 0248Jalapeno Cheeseburger 0996Honey
Mustard Chicken 0639Chipotle Bacon Cheeseburger 0247Meatloaf
Sandwich 0483 Spicy Breaded Chicken w/Buffalo Sauce and Blue Cheese
Slice Lunch Hand Wrap 0947Big AZ Beef Charbroil w/ Cheese 1000 Big
AZ Country Fried Chicken w/ Cheese 0090Big AZ Rack O Rib 1074Big AZ
Omelet 0604Big AZ Kickin Jalapeno Burger 0622Big AZ Spicy Chicken
Sandwich Film Wrap 1734Big AZ Rack O Ribs 1733Big AZ Beef Charbroil
w/ Cheese 0605Big AZ Kickin Jalapeno Burger 0297Mini Spicy Breaded
Chicken Sandwich 0293Mini Twin Cheeseburger 0299Mini Sausage, Egg
& Cheese Sandwich 0301Mini Bacon, Egg & Cheese Sandwich
0298 Mini Boneless BBQ Rib Sandwich 0296Mini Grilled Chicken Club
Sandwich 0908Mini Spicy Sausage & Pepper Jack Biscuit 0294Mini
Southern Style Chicken Sandwich A1411Traditional Italian Melt
A1414Grilled Chicken Parmesan Melt A1412Turkey, Ham & Swiss
Melt A1413Three Cheese & Tomato Melt
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W ARMER P ROGRAM Standard Unit Model 690-16 You pay $415.00 *
When you order Dimensions:25"H X 18" W X 18" D Two Adjustable
Shelves, Dual Doors Free Product 14 cases Free product from APF POS
includes: Final Cost $0.00 With signed program! Warmer Header with
Menu Board Inserts Based on normal retail Hot Sandwich Rollout
Guide *Freight included! Laminated Waste Log Large Unit Model
690-25You Pay$535.00 * When you order Dimensions34"H X 18" W X 18"
D Four Adjustable Shelves, Dual DoorsFree Product17 cases With
signed program! Based on normal retail POS Includes: Warmer Header
with Menu Board InsertsFinal Cost$0.00 With signed program! Hot
Sandwich Rollout guide Laminated Instruction Guide *Freight
included! Open Air Unit (2 Shelf) Model 282-24 Adjustable heated
shelf for flat or slanted surface Illuminated for both base and
shelf productYou Pay $565.00 When you order Dimensions 25"L X 18"W
X 20-1/2"H Free Product 17 cases Free product from APF Available
options: Warmer Header with Menu Board Inserts Hot Sandwich Rollout
GuideFinal Cost $0.00 With signed program!
Slide 17
C OOLER P ROGRAM & M ISC E QUIPMENT Standard Unit Model CTB
- 200 You pay $330.00 * When you order Dimensions:17.1 X 17.9X27.8
Two Adjustable Shelves, Dual Doors, 2.3 amps Free Product 12 cases
Free product from APF Big AZ Products Cooler Details: Top mounted
forced air refrigeration, fully branded with custom APF graphics,
bright LED lighting and illuminated Final Cost $0.00 With signed
program! header, adjustable wire shelves, self closing reversible
glass door, brushed aluminum door Based on normal retail frame,
adjustable thermostat, Energy Star certified, ETL approved to UL
and NSF-7 standards, *Plus Freight one year parts and labor
warranty, optional stand available, shipping weight: 70 lbs Cart
for Warmer You pay $110.00 When you order Free Product 4 cases Free
product from APF Big AZ Products Final Cost $0.00 With signed
program! Based on normal retail *Free Freight
Slide 18
Hot n Ready / Big AZ DSR Incentive - Independent Stores APF
will partner with desired Independent Distributor and offer the
following: For placement of any Hot n Ready Warmer or Big AZ
counter cooler AdvancePierre will pay a salesman spiff of $25.00 -
60 days after the equipment has been placed. Sales will be verified
by Distributor Reporting, matched to the pre-authorization form
Salesman will set the equipment and train staff Salesman will
monitor program during regular store visit A 2% store rebate will
be paid to insure reporting for independent stores A 2 nd Payout of
$25 will be made to the salesperson at the end of 12 months if:
Store is still maintaining projected sales and volume Required
Proof and follow-up is provided within 60 Days of the 12 month
anniversary Equipment is still in operation at the store A second
year contract has been signed. All equipment must be used
exclusively for the sale of AdvancePierre products during the
length of the program.