Freelancer as business owner• Producer: Dinh Khac Tuan; CEO Expertrans Global• AATI Vice President• Date 26 April 2015
1.How freelancer to be an Business owner?2.Fact and Figure about Translation
market.3.From Freelancer to Translation Agency
business Expertrans Global Story.4.Recommendation for Freelancer as
Business owner.
Freelancer as business owner.
1.Higher income
2.Flexible time
3.As Businessman/Business owner (You Pay your self)
What is your goal as freelancer?
How much you want to earn every month?
1. 1.000 USD?
2. 3.000 USD?
3. 5.000 USD
4. Or 10.000 USD
What is your goal setting?
1.Review your Production site:- On time- Quality- Your Price Strategy- Your Strength/Niche/ Vertical
- Translation CAT Tool (Trados; Wordfast; Memo Q; TMS- Wordbee….)
Start with…..
2.Do your Sales/Marketing to get more Jobs.- Define who is your client? - Understand the Buyer Journey- Your Sales Strategy- You Marketing Strategy- After Sales Services
Start with…..
1.Direct Client
2.LSP (Local or Foreign LSP)
Language Pair Vertical Decision Maker Pain point Budget CAT Tool Requiment
Define Your Client?
Small Size: CEO; PM; Sales (3-20)
You can contact: PM or CEOMedium Size: CEO; PM; Sales; In-house; QC;
Editor’ Vendor (20-50);
You should contact PM; VendorLarge Size: CEO; PM; Sales; In-house; Editor;
Vendor; Cross-Culture Branch
Contact Person: PM; Vendor; Branch Manager
Client-LSP Structure
Large Agency Process: (Vendor Process)- Sourcing Database- Asking Question - Testing - Sign DNA- Fill Form- Small Project - Regular Project
Long-time normally: 2 Months
With Small Agency: Work directly with PM through Testing and faster.
LSP- Buyer Journey
Inbound Sales: (Let People find your)1.Linkedin (Build your CV and get more connection)
2.Translation Gate: Proz.com; Translator Café; Translationbase; Freelancer.com; Translation Association
Oubound Sales: (Pro-active Sales)1.You email/Contact Person in charge.
2.Proz.com, Translation Café Bidding and Contact them through their Profile.
3.Attending Event and Build your network
Sales/Marketing Strategy
1.Always ask for their assessment after each Project.
2.Take Care of your Client: Talk with them regularly send them email; Skype; greeting card to remind them about you.
3.Update Your CV time to time.
4.Announce them when you are not available to receive Job like Holiday or busy time.
After Sales Services
World Market Value 2015 : 47,317 Billion USDAsia Market Value : 6094 Billion USDNumber of LSP : 18.000 LSPTop 06 Vertical : Software Localization; Legal
Public Sector; Adverting/Marketing; Manufacturing; Life Science.
Translation Market Increasing : 12% AnnuallyOutsourcing Model: Nearly All LSP choose outsourcing to
Freelancer as their Mode; Agency works as Management and QC
Translation Market Fact and Figure
Established : 19.08.2005 (10 Years)
Staff : 60 Staff include Hanoi and HCM
LSP Type : Multilingual Vendor focus on Asia Market
Goal Setting : Reach Top 20 Asia LSP in 2020
Services : Translation; Interpretation; Voice-over; Staffing.
Industry Domain : Manufacturing; Financial; Life Science; Software/IT/ Telecommunication; Sales/Marketing/Branding; Legal; Hospitality; Education;
About Expertrans Global
Set up your own goal Do as an Business owner Choose your Niche market (Your Strong Vertical) Always update Technology (Trados; Wordfast; Memo Q;
TMS) Build your Trust and Brand name Work as a Team with other Translator if your receive big
Job. Leverage Social Media and Translation gate to Public your
CV and get Jobs.Set your own Strategy for Sales/Production/Marketing and
Pricing.
Recommendation
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