Cool Google ToolsCool Google ToolsMake You & Make You &
Your Website Your Website
StandoutStandout
Some of the Valley’s most successful agents call John Hall & Associates home.
• Hyperlink
• URL
• SEO
• RSS Feed
• Wizard
Quick VocabularyQuick Vocabulary
• Getting a Google account
• google.com/profiles
• google.com/alerts
• igoogle.com
• google.com/localbusinesscenter
• google.com/maps
Cool Tools To CoverCool Tools To Cover
Google AccountGoogle Account
To create Google AccountTo create Google Account
• Email Address
• Password (min. 8 characters)
• Stay Signed In? (checkbox)
• Enable Web History? (checkbox)
• Country
• Anti-spam filter (Type letters from picture)
• Accept Terms of Service (Which is Submit)
Google AccountGoogle Account
Google AccountGoogle Account
SUCCESS
Google ProfilesGoogle Profiles Page 1 Results
• Features
– Share information about YOU
– Link to your sites
– Display your photos
– Allow googlers to contact you
Google ProfilesGoogle Profiles
• Benefits
– Get on Page 1 results
– Control what the web says about you
– Drive traffic to your websites
Google ProfilesGoogle Profiles
www.google.com/profiles
Share! Be Creative!
Google ProfilesGoogle ProfilesSUCCESSSUCCESS
Let’s talk Google AlertsLet’s talk Google Alerts
Via Email
Via RSS
• Features
– Automatic notifications of new web
content
– Allows you to set how often you get
updates
– Unlimited “Alerts”
Google AlertsGoogle Alerts
• Benefits
– Stay up to date on niche news
– Manage your online reputation
– Be aware of local issues
– Ensure you’re the most
knowledgeable
Google AlertsGoogle Alerts
Google AlertsGoogle Alerts
www.google.com/alerts
Google AlertsGoogle Alerts
Google AlertsGoogle Alerts
Use “Quotation Marks”
for phrases
Google AlertsGoogle AlertsSUCCESSSUCCESS
iGoogleiGoogle
www.google.com/ig
• Features
– Build your own homepage
• Google search box at the top
• Any number of gadgets below
– News, Weather, RSS Feeds, etc
iGoogleiGoogle
• Benefits
– One stop shop
– Time saver
– Simplify information gathering
– Integrates with google alerts!
iGoogleiGoogle
iGoogleiGoogleClick here to “Add stuff”
iGoogleiGoogle
Click here add RSS feed
Click here add this gadget to your page
To set iGoogle as homepageTo set iGoogle as homepage
Local Business CenterLocal Business Center
www.google.com/lbc
• Features
– Free business listings
– Adds biz location to google maps
– Share biz details with the world
– Learn how folks find you
Local Business CenterLocal Business Center
• Benefits
– Customers find you easier
– Share the info, pictures, and videos
you want seen
– Further expand your presence
Local Business CenterLocal Business Center
Local Business CenterLocal Business Center
Local Business CenterLocal Business Center
Be descriptive!
Does your business have a name?
Local Business CenterLocal Business Center
Google wants to make sure you’re not already listed!
Local Business CenterLocal Business Center
Be as complete as possible!
Local Business CenterLocal Business Center
Validate your listing
They call immediately
Local Business CenterLocal Business Center
Local Business CenterLocal Business Center
Local Business CenterLocal Business Center
Google MapsGoogle Maps
www.google.com/maps
• Features
– Wizard that helps you build maps
– Add shapes, markers, and lines
– Transfer to your website
Google MapsGoogle Maps
• Benefits
– Visitors interact with your site
– Visitors stay longer
– Makes pages more attractive
Google MapsGoogle Maps
Google MapsGoogle Maps
Click “My Maps”
Then click “Create a new map”
My MapsMy Maps
I usually leave my “Works in Progress”
Unlisted
Use to add markers and shapes
My MapsMy Maps
Click here to add a shape to map
My MapsMy Maps
1 2
34
5 (double-click)
My MapsMy Maps
Highlight text – then click here to install hyperlink
Change shape color
My MapsMy Maps
Repeat as necessary!
To transfer…To transfer… Click Link
Customize and Preview
Move and Zoom Map to desired position
Copy
Go to your website…Go to your website…
Superlative: Edit Page Screen
Click Source
Wordpress: Edit Page Screen
Click HTML
My MapsMy Maps
Paste & Publish
My MapsMy Maps
My MapsMy Maps
Thank youThank youPhil Sexton
602.953.4043twitter: @psexton
Some of the Valley’s most successful agents call John Hall & Associates home.
Other Cool ToolsOther Cool Tools
• google.com/docs
• google.com/mail
• google.com/goog411
• google.com/sites
• google.com/insights/search
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