Four Pillars of Great Web Design
Jolene Chen
$
Good web design is important!• Brand • SEO • Conversion
Four key pillars you need to know
Benefit-oriented statement
ONE
Clear call-to-action (CTA)
TWO
Keep it simple and relevant
Learn More
Buy Now
Free Trial
Contact Us
Be SEO friendly
Identify keywords
Use keywords
Add fresh content
THREE
Be “above the fold”
FOUR
550 pixels
1
23
4
Goal • Increase conversions • Engage visitors • Clearly explain benefits
Service company: lead generation
Service company: lead generation
Strategy • Simplified look and feel • Free trial sign-ups • SEO-friendly pages
Service company: lead generation 12
34
Results • 14% conversion increase
Goal • Optimize conversions • Revamp product pages • Increase professionalism
Retail: sales
Retail: sales
Strategy • Strong main navigation • Key conversion drivers • Clear CTA
Retail: sales
12
34
Results • 45% conversion increase • 62% sales growth
Goal • Look reputable to clients • Increase sales
Branding
Branding
Strategy • Updated branding • Clear CTA • Email capture
Branding
1
2
3
4
Results • 16% conversion increase • 26% revenue growth
Goal • Build email list • Grow revenue • Be relevant and current
Content
Content
Strategy • Clear CTA • Easy to use navigation • Hierarchy of information
Content 1
2
34
Results • 70% growth in email list • 25% revenue growth • 60% increase in traffic
Don’t Make Me Think - web usability CrazyEgg - customer clicks and scrolling
Optimizely - A/B testing tool WordTracker - key word tracker
99designs - logo and website creation GoDaddy - domain names
Resources
About 99designs Logo design
Email templates
Website design
Mobile app design
T-shirt and apparel design
Print and digital marketing collateral
… and many more categories
The creative agency for your small business
Logos, websites, flyers, and more
900K+ designers on our platform
Access online 24/7
Talk to us
Visit us online 99designs.com
Follow us on Twitter twitter.com/99designsBiz
Read our blog at 99designs.com/customer-blog