CredentialsPresentationPresentation
COMPANY DETAILS
§ 2 decade old, INS accredited & CRISIL certified, full service advertising agency in Mumbai
§ A team of 40+ creative professionals brimming with fresh, clutter breaking ideas
Agency Profile
§ We work with an integrated model on branding, communication & media
§ Diverse client portfolio ensuring across category experience
www.forecastadvtg.com
• WHAT? Ideas that sell your products today and build
their brand value over a period of time
• HOW? By developing an understanding of your business,
COMPANY DETAILS
your brand, your customers and most importantly, their
ever- changing needs
www.forecastadvtg.com
COMPANY DETAILS
4Cs Market Dynamics Insight Model
Helps craft a message that is relevant to
the customer
Helps draft a well informed strategy with an industry perspective
Helps keep you differentiated
Helps prepare a strategy that is true and sustainable
www.forecastadvtg.com
§ Branding & Strategic Planning§ Media Planning and Buying§ Integrated Content & Design§ Market Research§ Interactive & E-media§ Public Relations
Core Capabilities
COMPANY DETAILS
§ Public Relations§ Direct Marketing§ CRM & CSR Promotions§ Green Communication§ Audio-visuals§ Internal / HR Communication
www.forecastadvtg.com
COMPANY DETAILS
The Message
• Helping your
The Message
The Medium
The Audience
When the 4c’s
The Methodology
The message and your Product become a Brand
The MediumConventional & unconventional media options that best reach your target audience
When the 4c’s insights are put together we get to know the HOT-SPOT i.e. the one thing to talk about
The message and medium vary in order to appeal to audiences across industries and demographics
www.forecastadvtg.com
§ You may have the product and the passion. But what really matters is a framework that illustrates the overall identity.Banding is the whole package & the bigger pictureHow we go about branding…?
Brand Planning & Strategy
Business Domains - Advertising
BRAND ANALYSIS
Involves analyzing the existing product offerings through the eyes of the organization, the customer and the competition
BRAND IDENTITY
Creating a corporate & product proposition manual to unify all the brand building efforts, reviewed and revised on a sustained basis
BRAND PLANNING
Planning the integration of products and communication tools, both offline and online.
BRAND COMM.
Development and implementation of innovative brand communication programs that express the brand's identity through conventional and online media
www.forecastadvtg.com
From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate.
Media Planning & Buying
Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate.
Business Domains - Advertising
both cost and advertising success rate.
Media Buying - Media buying ability makes media plans cost effective.
Media Innovations - By combining message and media, wherever possible
Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience.
www.forecastadvtg.com
Design should support the brand strategy by being the face of it and every single touch point that the brand uses to interact with its audiences should offer an integrated experience.
Our Integrated Communication Design services include
§ Designing Brand Communications and Collaterals
Content & Design
Business Domains - Advertising
§ Designing Brand Communications and Collaterals
§ Designing Brand Identity & Guidelines
§ Corporate Design
§ Graphic Design
§ Packaging Design
§ Web Design
www.forecastadvtg.com
Business DomainBusiness Domains
Ask for accountability, online is the only medium that offers accurate measures and target segmentation like no other.
Accurate measures let you know the exact return on investment, while target segmentation ensures minimal spill-over.
Our Online Marketing Services Include
e-Media
Our Online Marketing Services Include
§Online marketing strategy
§ Web-design & development
§ Search engine optimization
§ E-CRM solutions
§ Viral marketing
www.forecastadvtg.com
Business Domains
Public Relations
§ Strategic advice on corporate image management
§ Developing PR plans and reviewing on a sustained basis
§ Regular coverage in media vehicles§ Regular coverage in media vehicles
§ A Complete Package Communication Plan in which advertising and
PR work in synergy for maximum effectiveness
www.forecastadvtg.com
Business Domains
Research
Research makes communication strategies more insightful, and the message more effective. Four Insights that matter the most and are an integral part of our communication strategy:
Helps craft a message that is relevant to the
Helps draft a well informed strategy with an industry that is relevant to the
customerstrategy with an industry perspective
Helps keep you differentiated
helps prepare a strategy that is true and sustainable
www.forecastadvtg.com
Helping Hand Foundation is a professionally managed non-profit organization, working actively towards creating health awareness by bringing in appropriate lifestyle modifications.
Initiatives undertaken by HHF include:
CSR Initiatives
COMPANY DETAILS
• Diabetic Life & Healthy Hearts The biggest summit dedicated to diabetic care with interactive lecture sessions, health check up and nutrition camps
• Green Industrial Evolution 2010 Three day interactive conference helping Indian industries optimize resources while maintaining efficient standards for ecological sustainability thereby improving environmental health
www.forecastadvtg.com
§ Address: 10-A Thakker Industrial Estate, N.M Joshi Marg,Lower Parel (East) Mumbai 400011
§ Phone No. : 022 40639191/ 92
Contact Details
COMPANY DETAILS
§ Phone No. : 022 40639191/ 92 022 23013252/ 51
§ Fax No.: 022 23013460
§ Email id: [email protected]
§ Website: www.forecastadvtg.com
www.forecastadvtg.com